United States
Eric Wang is a San Francisco Bay Area-based lifestyle and home-design creator who built a cross-platform following by documenting his personal spaces with a distinctly curated aesthetic — mid-century modern shapes, Japanese minimalism, and warm, livable interiors.
Total Followers +2.2%
2.8M
Across Instagram, YouTube, TikTok
Primary Platform
1.3M followers · 45% of audience
Engagement
5.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +24K +1.9% | -1012 -0.2% | +7K +0.7% | +29K |
| Last 30 days | +37K +2.9% | +5K +0.9% | +20K +2.0% | +61K |
| Last 90 days | +43K +3.4% | +15K +2.7% | +31K +3.1% | +90K |
| Last 365 days | +43K +3.4% | +15K +2.7% | +31K +3.1% | +90K |
Daily follower snapshots from CreatorDB's longitudinal index.
Eric Wang is a San Francisco Bay Area-based lifestyle and home-design creator who built a cross-platform following by documenting his personal spaces with a distinctly curated aesthetic — mid-century modern shapes, Japanese minimalism, and warm, livable interiors. Operating under the handle @im_ericwang, he coined the community nickname "homebuddies" for his YouTube subscribers, a label that captures the intimate, friend-over-for-a-tour tone that runs through all of his content. His signature format — apartment walkthroughs, room transformations, and design process vlogs — resonates because he frames decorating decisions as personal expression rather than aspirational display, making his spaces feel attainable rather than editorial. His hashtag vocabulary (mid-century modern, Japanese design, architecture) signals a genuine design literacy that separates him from broadly trend-chasing home accounts.
Im_Ericwang reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Retail / Home, a clear signal of fit for brands in those categories. Demonstrated partners include Walmart. Engagement on Instagram runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows design content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail / Home and related categories, Im_Ericwang offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Im_Ericwang's tier (Macro, 2.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Im_Ericwang's real name is Eric Wang. He uses the handle Im_Ericwang across Instagram, TikTok, and YouTube, where his channel bio opens with 'I'm Eric Wang' — making the connection clear for anyone who discovers him through search rather than social media.
Eric Wang is based in the SF Bay Area, California, which he pins in his bio on both Instagram and TikTok. His home in the Bay Area is essentially the set of his content — he regularly films tours, redesigns, and decor updates from his own space.
Im_Ericwang leans heavily into a mid-century modern aesthetic layered with Japanese design influences. His hashtag usage — #midcenturymodern, #japanesedesign, #architecture — signals that he treats his home as a considered design project, not just a backdrop for lifestyle content.
Yes, Eric Wang has an active brand partnership with Walmart, which he tags as #walmartpartner in his content. He has produced at least one college apartment transformation video in collaboration with the brand, blending affordable home finds with his signature design sensibility.
Eric Wang greets his YouTube subscribers as homebuddies — his channel bio opens with 'Hey homebuddies!' It's a community nickname that fits the cozy, personal tone he brings to home, cooking, and lifestyle videos.
Yes — apartment makeovers are one of his defining content formats. He has filmed college apartment transformations that show how to turn a generic rental into a space that feels intentional and personal, which resonates strongly with his core audience of young renters and first-time decorators.
Im_Ericwang is represented by Next Management, with brand and partnership inquiries going to teameric@nextmanagement.com. Next Management works across talent, modeling, and digital creator spaces, particularly in the lifestyle and fashion verticals.
His content spans home decor, interior design, cooking, and personal lifestyle vlogging. While his home is the anchor of almost everything he posts, he shares everyday Bay Area life — meals, routines, and personal moments — giving his channel a warmer feel than a purely design-focused account.
Instagram is his largest and primary platform, where he has built an audience well over a million followers. His TikTok is approaching a comparable size and actually runs higher engagement relative to post reach, while his YouTube channel has grown past the half-million subscriber mark with longer-form home and lifestyle videos.
Im_Ericwang's engagement runs significantly above the category average for lifestyle and home decor creators in his tier — a strong signal that his audience interacts rather than just scrolls past. Creators who blend a specific, recognizable aesthetic with personal storytelling tend to build tighter communities, and his consistent posting across three platforms reinforces that closeness.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@im_ericwang · Instagram
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