United Kingdom
IlmFeed is a UK-based Islamic media channel whose name fuses the Arabic word for knowledge, "ilm," with the idea of a curated content feed — signalling its editorial purpose from the outset.
Total Followers +0.3%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
635K followers · 44% of audience
Engagement
11.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.4K–$22K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +2K +0.3% | +1K +0.2% | +1K +0.5% | +4K |
| Last 90 days | +3K +0.5% | -3808 -0.6% | +4K +2.2% | +4K |
| Last 365 days | +3K +0.5% | -3808 -0.6% | +4K +2.2% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
IlmFeed is a UK-based Islamic media channel whose name fuses the Arabic word for knowledge, "ilm," with the idea of a curated content feed — signalling its editorial purpose from the outset. Operating across YouTube, Instagram, and TikTok, the channel has built a macro-scale following by consistently centering positive, emotionally resonant stories from Muslim communities worldwide: Quran memorisation milestones, Muslim athletes on international stages, conversion testimonials, and coverage of Hajj and Ramadan. Rather than news commentary or theological debate, the format leans into short-form emotional storytelling — moments that travel well across cultures and generate strong share behaviour. That approach, combined with a cross-platform publishing cadence, has produced engagement rates that sit well above typical figures for media-adjacent channels.
The audience skews notably female and is concentrated in the 18–34 age band, with a substantial US footprint despite the channel's British origin — a pattern common to English-language Islamic content that serves diaspora communities across the Anglophone world. India, Canada, and Australia round out a genuinely global reach. The channel's positioning as a feel-good, values-driven media brand rather than a political or doctrinal voice makes it accessible to a broad Muslim audience and relatively brand-safe territory for halal lifestyle, education, and charitable-sector partners. As short-form video continues to dominate discovery on both Instagram and TikTok, IlmFeed's established library of emotionally shareable content and its loyal, high-engagement community give it a durable foothold in purpose-driven Islamic digital media.
Ilmfeed reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 11.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in education and related categories, Ilmfeed offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ilmfeed's tier (Macro, 1.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ilm is an Arabic word meaning knowledge or learning, so IlmFeed translates roughly as a feed of knowledge. The name reflects the channel's founding mission: circulating positive, educational, and inspirational content about Islam and Muslims rather than the conflict-heavy framing common in mainstream news coverage.
IlmFeed operates as a UK-based Islamic media channel rather than a single-personality vlog, which is why the team keeps a relatively low profile. Video credits in some posts reference @obaida.a as a contributing videographer, pointing to a collaborative production model rather than a solo creator setup.
That is a deliberate editorial stance — IlmFeed explicitly describes itself as a platform for positive news about Muslims and inspirational stories, as a counterweight to predominantly negative mainstream media coverage. Content spans emotional personal milestones, Muslim athletes, conversion accounts, and community celebrations rather than conflict-driven headlines.
Yes — IlmFeed posted multiple videos during Morocco's historic World Cup campaign, including player reaction footage after the team progressed through the knockout rounds and scenes of Palestinians in Gaza celebrating Morocco's goals. The coverage connected deeply with Muslim audiences worldwide who viewed Morocco's achievement as a point of collective pride for the global Muslim community.
The video captured a boy phoning his father to tell him he had completed memorising the entire Quran, a major Islamic milestone known as finishing the Hifz. The personal father-son moment resonated powerfully across IlmFeed's community because it tied raw emotion to one of the highest achievements in Islamic education.
The video features a man from Newcastle, England, describing his conversion to Islam using the phrase brainwashed by Islam as deliberate irony — subverting a common anti-Muslim slur into a positive personal testimony. Conversion stories framed this way are a recurring format on IlmFeed, designed to challenge stereotypes about who becomes Muslim and why.
Hajj coverage is one of IlmFeed's most consistent annual themes, with pilgrimage-related hashtags among its most heavily used across platforms. Because Hajj is one of the Five Pillars of Islam and draws global Muslim attention each year, IlmFeed's footage and personal stories from Mecca reliably generate strong engagement from its community.
YouTube classifies IlmFeed under the Nonprofits and Activism category, which reflects its mission-driven orientation over an entertainment-first one. It operates across YouTube, Instagram, and TikTok from a UK base, functioning closer to a values-led Islamic media outlet than to a traditional influencer brand chasing trending topics.
IlmFeed covers Muslim communities and stories from across the globe — recurring locations include Turkey, Morocco, Pakistan, Palestine, and Egypt, among others. The channel positions itself as a genuinely international platform for Muslim narratives rather than a single-region or single-community focus.
More than 70 percent of IlmFeed's audience is female, which is unusually high for a news and current-affairs-adjacent channel. The emotional storytelling format — Quran memorisation milestones, conversion journeys, underdog sports moments — appears to resonate especially strongly with Muslim women, who also tend to drive high share rates within close-knit family and community networks.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ilmfeed · YouTube
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