United States
The Iced Coffee Hour is a U.S.-based personal finance and entrepreneurship podcast co-hosted by Graham Stephan and Jack Selby.
Total Followers +0.6%
2.2M
Across YouTube, Instagram
Primary Platform
YouTube
1.6M followers · 75% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8.2K–$19K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +164 +0.0% | +0 +0.0% | +164 |
| Last 30 days | +10K +0.6% | +3K +0.6% | +0 +0.0% | +13K |
| Last 90 days | +73K +4.4% | +16K +2.9% | +0 +0.0% | +89K |
| Last 365 days | +73K +4.4% | +16K +2.9% | +0 +0.0% | +89K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| AG1 Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| ZipRecruiter Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Monarch Money Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| NetSuite Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Gusto Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Rocket Money Personal Finance / Fintech | Sponsored content | YouTube | Long-term | — |
| Baselane Real Estate / Fintech | Sponsored content | YouTube | Long-term | — |
| Magic Mind Health / Supplements | Sponsored content | YouTube | Long-term | — |
The Iced Coffee Hour is a U.S.-based personal finance and entrepreneurship podcast co-hosted by Graham Stephan and Jack Selby. Stephan built a substantial independent YouTube following centered on real estate investing and money management before launching this more conversational, interview-driven companion format. Episodes pull back the curtain on wealth-adjacent industries — luxury car sales, influencer economics, business fundamentals — through candid guest conversations that blend financial education with entertainment. The tone is skepticism-forward rather than aspirational, which helps distinguish it within a crowded personal finance media landscape.
The audience skews male and concentrates in the 25–44 range, signaling listeners actively building wealth rather than passively browsing financial content. A sponsor roster including Monarch Money, NetSuite, Gusto, and ZipRecruiter reflects strong positioning with advertisers targeting financially engaged professionals and small business operators. Engagement running modestly above the category median suggests a loyal, returning audience rather than passive discovery traffic. With two hosts who each carry independent audiences and a consistent publishing cadence, the Iced Coffee Hour is well-placed to compete for premium brand budgets in the business and personal finance podcast vertical.
Icedcoffeehour reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Personal Finance / Fintech, Real Estate / Fintech, Health / Supplements, a clear signal of fit for brands in those categories. Demonstrated partners include AG1 and ZipRecruiter. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Personal Finance / Fintech and related categories, Icedcoffeehour offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Icedcoffeehour's tier (Macro, 2.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Iced Coffee Hour is co-hosted by Graham Stephan and Jack Selby. Graham Stephan is a widely followed personal finance YouTuber and real estate investor, while Jack Selby brings an investing and entrepreneurial perspective to the show. Together they conduct long-form interviews and discuss wealth, economics, and money culture.
The Iced Coffee Hour is a separate YouTube channel from Graham Stephan's personal channel, even though he is one of its two co-hosts. The podcast format features long-form interviews and conversations with co-host Jack Selby, which differs from the solo personal finance content Graham posts on his own channel. Think of it as a joint project rather than a rebrand.
Jack Selby is the co-host of the Iced Coffee Hour alongside Graham Stephan, posting independently on Instagram at @jlsselby. He brings an investing and finance background that pairs well with Graham's real estate and personal finance focus. Together the two hosts balance each other across interviews with entrepreneurs, salespeople, and other financial figures.
Steve Hamilton appeared on the Iced Coffee Hour to call out fake influencers and allege fraud in the Ferrari world, accusing social media personalities of misrepresenting their wealth and access to luxury cars. The episode connected directly to a recurring theme on the show — separating performative wealth from real financial success — and generated significant discussion among viewers.
A Lamborghini salesman featured on the Iced Coffee Hour pushed back on the social media stereotype, revealing the real demographics and financial profile of typical buyers. The episode also explored the actual income and net worth required to comfortably afford one, which fit squarely into the show's broader mission of distinguishing genuine wealth from online flexing.
The Iced Coffee Hour is a personal finance and economics podcast where hosts Graham Stephan and Jack Selby use long-form interviews to explore wealth, investing, business, and money culture. Episodes range from luxury car breakdowns and influencer fraud exposés to deeper dives on economic trends, all filtered through a financial literacy lens.
Yes, AG1 is a confirmed sponsor of the Iced Coffee Hour. The show has also partnered with ZipRecruiter, NetSuite, Gusto, and Monarch Money — a lineup that reflects the show's financially engaged, business-minded audience rather than a general lifestyle demographic.
Monarch Money is a personal budgeting and financial tracking app, and its sponsorship of the Iced Coffee Hour is a natural content alignment. The show's core audience — people actively working to build and manage wealth — is exactly who a tool like Monarch Money is built for, making the partnership more relevant than a typical ad read.
Personal finance and economics are the show's foundation, but the Iced Coffee Hour regularly ventures into luxury lifestyle, pop culture, and influencer culture — all examined through a financial lens. Episodes like the Lamborghini salesman interview and the Ferrari fraud exposé show how the hosts use aspirational topics as entry points to conversations about real versus fake wealth.
The Iced Coffee Hour has grown to well over a million subscribers on YouTube, placing it firmly in the Macro creator tier. Its engagement runs above the category average for educational content, which points to an audience that actively watches and engages rather than just passively subscribing.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@icedcoffeehour · YouTube
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