Known by the first name Anya, this creator operates across Instagram and TikTok under the handle @i.an.ya.i, building a macro-tier following anchored almost entirely in makeup content.
Total Followers +1.6%
1.6M
Across Instagram, YouTube, TikTok
Primary Platform
890K followers · 56% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +4K +0.4% | +20 +0.3% | +2K +0.2% | +5K |
| Last 30 days | +19K +2.1% | +40 +0.6% | +7K +1.0% | +26K |
| Last 90 days | +65K +7.3% | +142 +2.0% | +38K +5.5% | +103K |
| Last 365 days | +65K +7.3% | +142 +2.0% | +38K +5.5% | +103K |
Daily follower snapshots from CreatorDB's longitudinal index.
Known by the first name Anya, this creator operates across Instagram and TikTok under the handle @i.an.ya.i, building a macro-tier following anchored almost entirely in makeup content. Her output centers on eye-focused tutorials — smoky eyes, eyeshadow blending, eyeliner techniques — alongside full-face glam transformations and the occasional celebrity-inspired look. The YouTube topic metadata suggests a Southeast Asian base, likely Indonesian, though her content reads fluently for a global English-speaking audience. Her posting cadence is consistent across platforms, and her engagement on both Instagram and TikTok runs well above category norms, suggesting her tutorial style resonates as genuinely instructional rather than purely aspirational.
Anya's audience is overwhelmingly female and concentrated in the 18–34 bracket, spread across the United States, India, Brazil, the United Kingdom, and Mexico — a distribution that reflects tutorial content's cross-border appeal. Brand partnerships with Hourglass Cosmetics indicate access to the prestige end of the beauty market, while collaborations with YesStyle and Dr. Althea Global point toward a parallel positioning in Asian beauty and skincare. That dual foothold — Western prestige brands alongside K-beauty and Asian e-commerce — gives her unusual versatility for brand partnerships across price tiers. Her trajectory points toward deeper integration with the growing overlap between makeup artistry and skincare-adjacent beauty content.
i.An.Ya.I reaches its audience primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Fashion e-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include YesStyle. Engagement on Instagram runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beauty / Fashion e-commerce and related categories, i.An.Ya.I offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @i.An.Ya.I's tier (Macro, 1.6M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The ".an.ya." segment at the core of her handle spells out her first name, Anya, which is also confirmed by her public business email (anya.prsnl@gmail.com). She uses the name Anya consistently across Instagram, TikTok, and YouTube, though she has not publicly shared a last name.
Anya regularly tags #arianagrande in her makeup posts, signaling that she recreates or draws heavy inspiration from Ariana Grande's signature aesthetic. Her content focus on dramatic eye looks, smokey liner, and glam finishes mirrors the doe-eyed, high-drama style the pop star is known for.
Low contrast makeup is a softer, monochromatic approach where skin tone, eyes, and lips stay in a close color range rather than sharply contrasting. Anya has made it a recurring feature of her feed, posting dedicated tutorials with captions like "low contrast glam✨🩵" and giving the look its own distinct visual identity on her page.
In her burgundy smokey eye tutorial, Anya tags Hourglass Cosmetics concealer as one of the key products in the look. Hourglass appears in her tutorial product lists as a brand she regularly reaches for when building glam, eye-heavy finishes.
Yes — Anya has run a disclosed paid collaboration with YesStyle, promoting their mega sale and highlighting savings of up to 50% sitewide. She marked the post with an #ad tag, making it a transparently labeled partnership woven into her beauty content.
Eye makeup is the clear center of Anya's content — eyeliner and eyeshadow tutorials are her most consistently used hashtag categories, outpacing any other technique across her posts. She covers smokey eye builds, eyeshadow blending breakdowns, and makeup transition videos that show the full journey from bare skin to a finished glam look.
Anya has woven a skin-friendly beauty angle into her content, directly challenging the idea that heavy makeup and healthy skin are incompatible. One of her posts frames this explicitly — "who said makeup can't be good for your skin?" — reflecting a deliberate focus on featuring products that deliver a full glam result without compromising the complexion.
Anya has partnered with Dr. Altheaglobal, featuring their 345 relief cream in sponsored content tied to her skin-friendly makeup messaging. The collaboration fits naturally into her content angle around beauty products that work with skin health rather than against it.
Instagram is Anya's largest platform, where she has built a following approaching 1 million — firmly placing her in the Macro tier. Her TikTok audience is close behind with hundreds of thousands of followers, but TikTok actually delivers her highest engagement rate by a significant margin, making it a powerful secondary platform.
Anya's audience spans five major markets across three continents — the United States leads, followed by India, Brazil, the United Kingdom, and Mexico. Her visual-first makeup tutorials likely bridge language barriers naturally, which helps explain why she draws such a geographically diverse following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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