United States
Iamtabithabrown is a creator with a presence on YouTube (1,170,000 followers), Instagram (4,513,255 followers), TikTok (5,200,000 followers), based in United States.
Total Followers +0.0%
10.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 11% of audience
Engagement
14.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $54K–$126K / IG post
The independently owned fragrance brand, launched in April 2025, has grown into a multimillion-dollar business fueled almost entirely by social media. The $25 body mists debuted exclusively on TabAndChance.com.
Brown's role as a social media red carpet host at the Vanity Fair post-Oscars party drew criticism from some in the journalism community, generating widespread online discussion.
Brown revealed on the KevOnStage podcast that her businesses suffered and she received personal safety threats after her comments about the Target DEI boycott were mischaracterized. She said she will now require a dual morality clause in all future contracts.
Brown took home the award at the 4th Children's and Family Emmy Awards, making her a two-time winner in the category for her YouTube children's series Tab Time.
The couple debuted the direct-to-consumer vegan fragrance collection — 'Her Business' and 'His Business' — at a gold carpet launch party in Los Angeles with over 250 guests.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.0% | +0 +0.0% | +1K |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +10K +0.9% | -16699 -0.4% | +0 +0.0% | -6637 |
| Last 365 days | +10K +0.9% | -16699 -0.4% | +0 +0.0% | -6637 |
Daily follower snapshots from CreatorDB's longitudinal index.
Iamtabithabrown is a creator with a presence on YouTube (1,170,000 followers), Instagram (4,513,255 followers), TikTok (5,200,000 followers), based in United States. Their content sits in the food & lifestyle space. Their YouTube bio reads: "Tabitha Brown satisfies the hunger of millions with her unique approach to veganism and her wholesome, comedic personality. From teaching people new recipes, giving a word of wisdom or enjoying a good laugh, she has become “America’s Mom” t". The full audience and engagement breakdown is below.
Iamtabithabrown reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Demonstrated partners include Zatarain's. Engagement on YouTube runs around 14.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Iamtabithabrown offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Iamtabithabrown's tier (Mega, 10.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The nickname "America's Mom" grew organically from the nurturing warmth Tabitha Brown projects across everything she posts — whether she's walking followers through a vegan recipe, offering a heartfelt word of encouragement, or making millions laugh with her humor. Fans adopted the title because her presence genuinely feels like a mother's love, and it has become central to her public identity as a creator and personality.
Tabitha Brown first went viral with a video she filmed in her car reviewing a TTLA — Tempeh Bacon, Lettuce, Tomato, and Avocado — sandwich she had just eaten at Whole Foods. The raw, joyful, emotional reaction she shared resonated with millions and introduced her plant-based story to the world, essentially launching her career as a vegan food personality and public figure.
Tabitha Brown turned to a plant-based diet after suffering from a mysterious, debilitating illness for years that doctors struggled to diagnose or treat. After adopting veganism, her health dramatically improved, and she began sharing her story and recipes online — which led directly to her viral moment and her rise as one of the most recognized vegan voices in America.
Tab and Chance is the lifestyle brand and podcast co-founded by Tabitha Brown and her husband Chance Brown, rooted in their shared faith, family values, and love of honest conversation. The brand extends into products including a body mist line, and their Friday podcast episodes are a fan staple, regularly referenced with the hashtag #fridayswithtabandchance.
Donna's Recipe is a food brand co-founded by Tabitha Brown, named in honor of her mother Donna. It carries forward her family's spirit of comfort and home cooking while staying true to Tabitha's plant-based values, making nourishing food feel personal and rooted in real family tradition.
Yes — Tabitha Brown is a two-time Emmy Award-winning host, a distinction she highlights prominently in her public bio. She is also an Emmy-nominated actress, making her one of the rare social media creators to have built a following in the tens of millions while simultaneously earning recognition from the television academy.
Tabitha Brown is a four-time New York Times bestselling author, a milestone she references consistently across her platforms. Her books blend plant-based recipes with personal storytelling, faith, and the warm encouraging voice that has made her one of the most beloved figures in the vegan wellness and lifestyle space.
Tabitha Brown serves as the host of Claim to Fame on ABC, a celebrity-guessing reality competition where contestants try to identify each other's famous relatives. Her hosting work on the show contributed to her Emmy wins and expanded her reach well beyond the vegan food and lifestyle content she originally built her following on.
Tabitha Brown partnered with Zatarain's for sponsored content on YouTube, bringing her plant-based cooking approach to one of America's most iconic Southern and Creole seasoning brands. The collaboration is a natural fit given her North Carolina roots and her signature ability to make bold, comfort-forward flavors feel accessible to a wide mainstream audience.
Tabitha Brown was born and raised in North Carolina, and her Southern upbringing is woven into her food philosophy and storytelling style. Even as a committed vegan, her cooking carries the warmth and soulfulness of Southern cuisine — something that helps explain her broad, multigenerational appeal across over ten million followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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