Last updated just now · Aug 5, 2026, 1:26 AM
Food & Lifestyle United States

Iamtabithabrown

Full Creator Stats Live · Updated 2026-08-05

Iamtabithabrown is a creator with a presence on YouTube (1,170,000 followers), Instagram (4,513,255 followers), TikTok (5,200,000 followers), based in United States.

NicheFood & Lifestyle TierMega Engagement14.8%

Total Followers +0.0%

10.9M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

1.2M followers · 11% of audience

Engagement

14.8%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $54K–$126K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-08-05
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,170,000 +0 14.8% 5.8 3 days ago
Instagram 4,513,255 +0 5.2% 24 2 days ago
TikTok 5,200,000 +0 13.7% 4.4 4 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +1K +0.0% +0 +0.0% +1K
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days +10K +0.9% -16699 -0.4% +0 +0.0% -6637
Last 365 days +10K +0.9% -16699 -0.4% +0 +0.0% -6637

Audience Demographics

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675K1.9M3.2M4.4M5.7M Aug 5Nov 4Feb 3May 5Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Iamtabithabrown

Iamtabithabrown is a creator with a presence on YouTube (1,170,000 followers), Instagram (4,513,255 followers), TikTok (5,200,000 followers), based in United States. Their content sits in the food & lifestyle space. Their YouTube bio reads: "Tabitha Brown satisfies the hunger of millions with her unique approach to veganism and her wholesome, comedic personality. From teaching people new recipes, giving a word of wisdom or enjoying a good laugh, she has become “America’s Mom” t". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Iamtabithabrown reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Demonstrated partners include Zatarain's. Engagement on YouTube runs around 14.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Iamtabithabrown offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Iamtabithabrown's tier (Mega, 10.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Why is Tabitha Brown called America's Mom?

The nickname "America's Mom" grew organically from the nurturing warmth Tabitha Brown projects across everything she posts — whether she's walking followers through a vegan recipe, offering a heartfelt word of encouragement, or making millions laugh with her humor. Fans adopted the title because her presence genuinely feels like a mother's love, and it has become central to her public identity as a creator and personality.

What video made Tabitha Brown go viral?

Tabitha Brown first went viral with a video she filmed in her car reviewing a TTLA — Tempeh Bacon, Lettuce, Tomato, and Avocado — sandwich she had just eaten at Whole Foods. The raw, joyful, emotional reaction she shared resonated with millions and introduced her plant-based story to the world, essentially launching her career as a vegan food personality and public figure.

Why did Tabitha Brown become vegan?

Tabitha Brown turned to a plant-based diet after suffering from a mysterious, debilitating illness for years that doctors struggled to diagnose or treat. After adopting veganism, her health dramatically improved, and she began sharing her story and recipes online — which led directly to her viral moment and her rise as one of the most recognized vegan voices in America.

What is Tab and Chance?

Tab and Chance is the lifestyle brand and podcast co-founded by Tabitha Brown and her husband Chance Brown, rooted in their shared faith, family values, and love of honest conversation. The brand extends into products including a body mist line, and their Friday podcast episodes are a fan staple, regularly referenced with the hashtag #fridayswithtabandchance.

What is Donna's Recipe?

Donna's Recipe is a food brand co-founded by Tabitha Brown, named in honor of her mother Donna. It carries forward her family's spirit of comfort and home cooking while staying true to Tabitha's plant-based values, making nourishing food feel personal and rooted in real family tradition.

Did Tabitha Brown win an Emmy Award?

Yes — Tabitha Brown is a two-time Emmy Award-winning host, a distinction she highlights prominently in her public bio. She is also an Emmy-nominated actress, making her one of the rare social media creators to have built a following in the tens of millions while simultaneously earning recognition from the television academy.

How many New York Times bestselling books has Tabitha Brown written?

Tabitha Brown is a four-time New York Times bestselling author, a milestone she references consistently across her platforms. Her books blend plant-based recipes with personal storytelling, faith, and the warm encouraging voice that has made her one of the most beloved figures in the vegan wellness and lifestyle space.

What TV show does Tabitha Brown host?

Tabitha Brown serves as the host of Claim to Fame on ABC, a celebrity-guessing reality competition where contestants try to identify each other's famous relatives. Her hosting work on the show contributed to her Emmy wins and expanded her reach well beyond the vegan food and lifestyle content she originally built her following on.

What is Tabitha Brown's Zatarain's partnership about?

Tabitha Brown partnered with Zatarain's for sponsored content on YouTube, bringing her plant-based cooking approach to one of America's most iconic Southern and Creole seasoning brands. The collaboration is a natural fit given her North Carolina roots and her signature ability to make bold, comfort-forward flavors feel accessible to a wide mainstream audience.

Where is Tabitha Brown originally from?

Tabitha Brown was born and raised in North Carolina, and her Southern upbringing is woven into her food philosophy and storytelling style. Even as a committed vegan, her cooking carries the warmth and soulfulness of Southern cuisine — something that helps explain her broad, multigenerational appeal across over ten million followers.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 5, 2026, 1:26 AM · Slug: iamtabithabrown

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