Iamnatalie

Natalie Ellis is the entrepreneur and business educator behind the @iamnatalie handle, best known as the co-founder of BossBabe Inc. and the creator of the Freedom-Based Business® framework. She is also a New York Times bestselling author and the founder of CEO Mama, and she documents both her business life and motherhood openly on social media.

BossBabe Inc. is a women's entrepreneurship brand and online education community that Natalie Ellis co-founded with Danielle Canty. It grew into one of the most widely recognized brands in the women's business space, offering courses, community, and content designed to help women launch and scale online businesses.

CEO Mama (@ceomama) is a brand Natalie Ellis founded specifically at the crossroads of motherhood and entrepreneurship. She created it to speak to her own experience building multiple businesses while raising her daughters, and to build a community for mothers who are also growing businesses.

A Freedom-Based Business® is Natalie Ellis's trademarked concept for building a business that is structured around your life rather than consuming it. Her content and programs center on generating income in a way that offers time freedom, location flexibility, and personal autonomy rather than the traditional hustle-at-all-costs approach.

Yes, Natalie Ellis carries the New York Times Bestselling Author title, which she lists prominently in her bio. Her published work aligns with her core themes of women's entrepreneurship and building businesses on your own terms.

Yes, Natalie Ellis hosts The BossBabe Podcast, which is one of the main content pillars of the BossBabe brand. The show covers entrepreneurship, mindset, marketing, and building an online business, and it draws a similar audience to her Instagram following — predominantly women in their twenties and thirties.

Natalie Ellis is mom to two daughters: Noémie Harper and Romy Grace, both of whom she mentions by name in her Instagram bio. Her experience as a working mother is a core part of her personal brand and directly inspired the creation of CEO Mama.

Natalie Ellis posts a mix of personal storytelling, entrepreneurship mindset content, and bite-sized business lessons, often using success stories of well-known women — like a post breaking down Shonda Rhimes's path to a nine-figure net worth — to illustrate broader business principles. She also weaves in her identity as a mother and her own business journey to connect with her audience personally.

Yes, Natalie Ellis's Instagram audience is overwhelmingly female, making up the large majority of her followers, with the core demographic being women roughly between their mid-twenties and early forties. Her content about building businesses as a woman and a mother speaks directly to that audience, and her following is concentrated primarily in the United States.

Despite YouTube being listed as her primary platform, Natalie Ellis is most visibly active and engaged on Instagram, where she has built her audience of over 400,000 followers through daily content. Her Instagram presence — tied to both @iamnatalie and her brand accounts @bossbabe.inc and @ceomama — is where she consistently shows up and where brand partnerships are typically structured.