Data refreshed Sep 22, 2026 · 11:13 AM UTC
Faith & Ministry United States

Iammiketodd

Full Creator Stats Live · Updated 2026-09-22

Michael Todd is the lead pastor of Transformation Church in Tulsa, Oklahoma, where he and his wife Natalie co-shepherd a congregation known for its culturally accessible approach to Christian faith.

NicheFaith & Ministry TierMacro Engagement7.4%

Total Followers +0.1%

2.7M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

2M followers · 75% of audience

Engagement

7.4%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $9.8K–$23K / IG post

Quick facts
  • 5.6M combined followers across 3 platforms.
  • Mega creator tier — United States.
  • 7.6% headline engagement.
  • Active since —.
  • Niche: All, Nonprofits Activism.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 2,040,000 +0 7.4% 4.4 4 days ago
Instagram 650,184 +1K 3.9% 19.1 2 days ago
TikTok 32,700 +190 6.8% 1.2 17 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +520 +0.1% +88 +0.3% +608
Last 30 days +0 +0.0% +1K +0.2% +190 +0.6% +2K
Last 90 days +0 +0.0% +18K +2.8% +409 +1.3% +18K
Last 365 days +0 +0.0% +18K +2.8% +409 +1.3% +18K

Audience Demographics

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-213968413K1M1.7M2.3M Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Iammiketodd

Michael Todd is the lead pastor of Transformation Church in Tulsa, Oklahoma, where he and his wife Natalie co-shepherd a congregation known for its culturally accessible approach to Christian faith. He broke into national prominence through sermon series like 'Relationship Goals' and 'Crazy Faith,' both of which crossed over into mainstream book publishing as New York Times bestsellers — a rare achievement for faith-based authors. His content style is deliberately conversational and visually dynamic, packaging scripture and pastoral teaching in a format that feels closer to motivational media than traditional church broadcast. Across YouTube, Instagram, and TikTok, he distributes sermon clips, personal family moments, and podcast segments from the POP (Progression Over Perfection) podcast, building a cohesive multi-platform identity that extends Transformation Church's reach far beyond its Tulsa campus.

Brand fit

Why brands partner

Michael Todd (@wearetransformation) operates squarely in the faith and Christian lifestyle vertical, making him a natural fit for brands targeting spiritually engaged, values-driven consumers — particularly in Christian publishing, worship music, Bible-study platforms, and family-oriented lifestyle categories. His Transformation Church ministry reaches a predominantly US-based audience while generating meaningful traffic from South Africa, the UK, and Canada, signaling a globally connected Christian community rather than a purely domestic congregation. Engagement rates run well above category benchmarks across all three platforms, with TikTok showing the highest interaction — a reliable indicator of an audience that acts on content rather than passively scrolling. Content cadence is consistent and frequent, with daily TikTok activity and regular YouTube uploads, reducing dead-air risk for sponsors. Hashtag usage points to an existing relationship with Represent Records, a Christian music label within his ministry umbrella, demonstrating capacity to integrate brand partnerships organically into faith-adjacent content. As an NYT Best Selling Author, he also maps cleanly onto book publishers and personal development platforms. Plausible expansion categories include Bible app integrations, Christian conference platforms, and purpose-driven wellness or family brands seeking a cross-generational, faith-first adult audience.

Estimated Rate Card

Benchmark estimates for a creator at Iammiketodd's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Transformation Church and where is it located?

Transformation Church is a non-denominational, multicultural Christian church led by Pastor Michael Todd and his wife Natalie, based in Tulsa, Oklahoma. Michael describes its mission as "representing God to the lost and found for transformation in Christ," and the church has grown into one of the most widely followed congregations on social media, reaching a global audience far beyond its physical Tulsa location.

Who is Natalie Todd and what does she do at Transformation Church?

Natalie Todd is Michael Todd's wife and co-pastor of Transformation Church, active on social media under the handle @mrs.natalietodd. Michael consistently lists "Husband" as the first word in every bio across his platforms, signaling that their partnership — personally and ministerially — is central to how he presents himself publicly.

What NYT bestselling books has Michael Todd written?

Michael Todd is a #1 New York Times bestselling author, best known for titles including "Relationship Goals" and "Crazy Faith," both of which grew out of sermon series at Transformation Church. "Crazy Faith" in particular became a major cultural touchpoint in Christian circles, popularizing the idea of acting boldly on belief even when the outcome seems unlikely.

What happened in Michael Todd's viral spit sermon?

In early 2022, a clip from a Transformation Church service went massively viral after Michael Todd wiped spit on a volunteer's face as a sermon illustration referencing Jesus healing a blind man with mud and saliva in the Gospel of John. The moment ignited intense debate across social media and Christian media — some defended it as a provocative but scripturally grounded illustration, while others found it inappropriate, and the clip was shared millions of times within days.

What is the POP Podcast by Michael Todd?

The POP Podcast is a faith and culture podcast connected to Michael Todd's broader Transformation Church ministry, and the "POP" most likely stands for his signature phrase "Progression Over Perfection" — a recurring theme across his teaching and social content. It extends conversations from the church's sermon series into a long-form audio format, making his teaching accessible to followers beyond Sunday services.

What is Represent Records and is it connected to Michael Todd?

Represent Records is the worship music label associated with Transformation Church, operating under the broader "Represent" brand that runs through much of Michael Todd's ministry identity. The church regularly releases worship music under this banner, and the hashtag #representrecords appears consistently alongside Transformation Worship content across his platforms.

How many kids does Michael Todd have and what are their names?

Michael and Natalie Todd have four children together: Bella, MJ, Ava, and Gia. His role as a father is one of the three identities he leads with across every social platform — listing "Husband," "Father," and then "Pastor" — reflecting how prominently family shapes both his personal brand and his teaching content.

What does Michael Todd mean by "progression over perfection"?

"Progression over perfection" is one of Michael Todd's signature phrases, teaching that forward movement and growth matter more than waiting until everything is perfectly in place. It reflects the grace-centered, motivational angle he brings to faith content — the idea appears as a recurring hashtag across his posts and ties directly into the POP Podcast branding.

What is TC Nation in Michael Todd's community?

TC Nation is the community identity for the global audience of Transformation Church, used across Michael Todd's content and the church's social channels as both a hashtag and a collective label. It acknowledges that the church's reach extends far beyond Tulsa — with significant audiences in South Africa, the UK, Canada, and India alongside its core U.S. base — making it more of a worldwide digital congregation than a single local church.

How big is iammiketodd's following across YouTube, Instagram, and TikTok?

Michael Todd reaches over 5 million followers combined across YouTube, Instagram, and TikTok, placing him firmly in the Mega tier of creators. His engagement runs well above the category average on every platform — particularly on TikTok — which is notable for a faith-based account and signals a deeply loyal, actively participating audience rather than passive subscribers.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:13 AM UTC · Slug: iammiketodd

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