United States
Amit Yadav is a US-based entrepreneur who serves as co-founder and CFO of Creators Mela, an influencer marketing and talent management company focused on the Indian creator economy.
Total Followers +0.1%
4K
Across Instagram
Primary Platform
YouTube
4K followers · 100% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $96–$268 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,831 | +5 | 4.4% | — | 6 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +5 +0.1% | +0 +0.0% | +0 +0.0% | +5 |
| Last 90 days | -10 -0.3% | +0 +0.0% | +0 +0.0% | -10 |
| Last 365 days | -10 -0.3% | +0 +0.0% | +0 +0.0% | -10 |
Daily follower snapshots from CreatorDB's longitudinal index.
Amit Yadav is a US-based entrepreneur who serves as co-founder and CFO of Creators Mela, an influencer marketing and talent management company focused on the Indian creator economy. His personal Instagram presence operates at the nano tier but delivers engagement rates well above category norms — a notable signal given that he works on the industry side of the creator ecosystem rather than as a traditional content creator. His posts lean into Indian cultural touchstones: Holi celebrations, Dussehra imagery, and festival gatherings suggest someone who leads with cultural identity and lived experience rather than a tightly defined content vertical.
The account's follower base is concentrated heavily in the United States, reflecting Yadav's positioning as an Indian diaspora voice in a predominantly English-speaking market. The audience skews young and female, broadly consistent with the social and event-oriented content he gravitates toward. With posting activity slowing noticeably through 2026, the personal channel functions less as a primary growth vehicle and more as an extension of his professional identity — a calling card for someone whose real influence lies in building and representing creators rather than scaling his own following. For brands seeking access to diaspora-facing or creator-industry audiences, his operational insider knowledge remains the more relevant differentiator.
I.Am.Amit.Yadav reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, I.Am.Amit.Yadav offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at I.Am.Amit.Yadav's tier (Nano, 4K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
CreatorsMela is an influencer marketing and talent management company that Amit Yadav co-founded, with the stated ambition of building India's leading platform in the space. The company operates under the handle @creatorsmela and is focused on connecting brands with creators across the Indian market.
Amit Yadav serves as Co-Founder and CFO of CreatorsMela, handling the financial and business operations behind the influencer marketing company. His role puts him squarely on the business side of the creator economy — managing company strategy and talent deals rather than focusing solely on his own content output.
Amit Yadav is based in the United States while CreatorsMela is positioned as India's leading talent management and influencer marketing company. This cross-border setup suggests he is working to bridge the US and Indian creator economy markets, operating between both ecosystems professionally.
Yes — Amit Yadav has posted about attending what he called the "BIGGEST HOLI CELEBRATION," describing it as unforgettable, and hashtags like #holifestival, #holiparty, and #happyholi are among his most-used tags on Instagram. His content strongly suggests he participates in large-scale Indian festival events, most likely held in the United States given his American base.
"Jay Shree Ram" is a Hindu devotional phrase venerating Lord Ram, and Amit Yadav uses it as a hashtag in some of his Instagram posts alongside related artwork and imagery. It reflects his personal Hindu faith and cultural identity, which appears as a consistent thread through his Indian festival and lifestyle content.
Amit Yadav's Instagram is a casual mix of Indian cultural celebrations — especially Holi — Hindu religious themes, food moments, and personal lifestyle snapshots. His captions are informal and self-aware rather than polished brand content, fitting the community-connected style typical of Nano creators with tight, loyal followings.
As of mid-2026, Amit Yadav had not posted on Instagram for roughly six months, suggesting he may have deprioritized the platform or shifted his focus to YouTube, which is listed as his primary platform. His account remains live with a small but notably engaged audience despite the extended gap.
Amit Yadav is based in the United States, even though his company CreatorsMela is oriented around the Indian influencer market. The vast majority of his Instagram audience is also US-located, which aligns with his American base rather than an India-resident profile.
Amit Yadav's Instagram audience skews notably female — roughly two-thirds of his followers — and is heavily concentrated in the United States, with smaller followings in Mexico, Canada, the UK, and Australia. The core age group leans young adult, with the 18–34 bracket making up the majority of his audience.
Amit Yadav's Instagram engagement runs at several times the typical rate for creators in his category — a pattern common with Nano creators whose audiences tend to be close-knit communities rather than passive, large-scale followings. For brands or collaborators evaluating him, this signals that his followers are genuinely invested rather than simply scrolling past.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@i.am.amit.yadav · YouTube
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