United Kingdom
Hunter Gatherer Cooking is run by Alex, a UK-based field-to-fork content creator who built his channel around the full arc of ethical wild food sourcing — from deer stalking in the Scottish Highlands and South West England to on-location butchery and open-fire cooking.
Total Followers -0.5%
202K
Across YouTube, Instagram
Primary Platform
YouTube
163K followers · 81% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $983–$2.8K / IG post
Alex Russon's field-to-fork brand teamed up with Wiltshire-based Potts' Partnership, integrating their chef-quality stocks and gravies into HGC's fire-cooking content.
The BDS announced a formal collaboration with Alex Russon centred on ethical deer management, sustainable venison, and field-to-fork education. Alex also took on the role of Official Media Partner for The Stalking Show 2025.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +24 +0.1% | +0 +0.0% | +24 |
| Last 30 days | -994 -0.6% | +31 +0.1% | +0 +0.0% | -963 |
| Last 90 days | -994 -0.6% | +291 +0.7% | +0 +0.0% | -703 |
| Last 365 days | -994 -0.6% | +291 +0.7% | +0 +0.0% | -703 |
Daily follower snapshots from CreatorDB's longitudinal index.
Hunter Gatherer Cooking is run by Alex, a UK-based field-to-fork content creator who built his channel around the full arc of ethical wild food sourcing — from deer stalking in the Scottish Highlands and South West England to on-location butchery and open-fire cooking. Alex identifies as a first-generation hunter, which gives his content an authentic learning-alongside-you quality that distinguishes it from more polished countryside programming. His YouTube channel, the primary platform, carries a documentary sensibility reinforced by longer-form episode titles like 'Roe Buck Deer Stalking, Butchery, Fire Cooking & The Accident', blending practical skill demonstration with unscripted narrative. Weekly live sessions branded 'Chinwag Wednesdays' add a community layer that keeps the audience conversationally engaged rather than purely passive.
Despite being UK-based, Alex's audience skews heavily toward the United States, with further reach across Canada and Australia — a pattern common among English-language countryside and outdoor cooking creators whose content travels well in anglophone markets hungry for ethical hunting and wild-game content. The audience is predominantly male and meaningfully older, with the 45-and-above cohort forming the largest single age band, signalling strong appeal to established outdoorsmen rather than a trend-chasing younger demographic. His above-average engagement rate relative to category peers suggests a genuinely invested community rather than passive subscribers. With production work handled under the HGC Creations banner and event ties through Asado Fire Days, Alex is actively expanding beyond content into live experiences and production services — positioning the channel as a durable mid-tier property for brands in field sports, sustainable food, outdoor equipment, and open-fire cookware.
Huntergatherercooking reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in food and related categories, Huntergatherercooking offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Huntergatherercooking's tier (Mid, 202K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The creator behind Hunter Gatherer Cooking is named Alex, as he introduces himself in the YouTube channel description. He built the channel around his personal journey as a self-taught, first-generation hunter learning to source, process, and cook wild food ethically from field to fork.
Field to fork is the core philosophy of the channel — Alex documents the full journey of a wild ingredient, from ethical sourcing and sustainable land management through to open-fire cooking and eating. Rather than standalone recipe videos, episodes typically follow the complete process: the stalk, the harvest, the butchery, and the meal.
Yes, Alex explicitly describes himself as a first-generation hunter in his Instagram bio, meaning he didn't grow up in a hunting family and came to the craft without that inherited background. This self-taught angle is central to the channel's appeal, as viewers follow his ongoing learning alongside experienced country-sports practitioners.
Chinwag Wednesdays is Alex's weekly live session on YouTube, broadcast every Wednesday at 7 PM. The format is intentionally unscripted, giving the audience an informal, conversational experience that sits apart from the produced hunting and cooking videos that make up the main channel output.
Asado Fire Days (@asadofiredays) is a BBQ events venture that Alex runs alongside his Hunter Gatherer Cooking channel. It takes the open-fire cooking approach he showcases in his videos and brings it into real-world, live event settings for people to experience in person.
Alex has featured Roe Buck deer stalking as a key part of his content, one of the most widely managed deer species in the British countryside. His episodes follow the full arc — the stalk, the shot, field butchery, and finally cooking the venison over open fire — giving videos a documentary feel as much as a cooking one.
The Estate Collection is a named content series on the channel that captures complete field-to-fork experiences set on UK estates, covering deer stalking, butchery, and fire cooking within a single long-form video. The Roe Buck episode is a prominent example of the series format.
HGC Creations (@hgccreations) is Alex's video production operation, listed separately from the main cooking and country-sports channel in his Instagram bio. It indicates that beyond Hunter Gatherer Cooking content, he operates professional production services, likely within the outdoor, field sports, and food media space.
Alex films across a wide stretch of the United Kingdom, ranging from the Scottish Highlands to the South West of England, with Devon and Somerset featuring prominently in his location tags. This geographic spread lets the channel showcase diverse British landscapes and the distinct country-sports traditions tied to each region.
Despite being based in the UK, the largest portion of Alex's audience comes from the United States, where interest in ethical hunting, wild game cookery, and the field-to-fork movement has grown considerably. The universal themes of sustainable food sourcing and open-fire cooking translate easily across borders, giving the channel a reach well beyond British country-sports communities.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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