United States
Brigette Muller, known online as Hummusbirrd, is a Brooklyn-based lifestyle and home-décor creator whose content revolves around her vintage 1928 apartment in Greenpoint, New York.
Total Followers +0.3%
741K
Across Instagram, TikTok
Primary Platform
YouTube
319K followers · 43% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.8K–$11K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +128 +0.0% | +0 +0.0% | +0 +0.0% | +128 |
| Last 30 days | +2K +0.5% | +718 +0.2% | +0 +0.0% | +2K |
| Last 90 days | +4K +1.4% | +84 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +1.4% | +84 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| taskrabbit Sponsorship | Sponsored content | Sep 2026 | — | |
| Marshalls Sponsorship | Sponsored content | Sep 2026 | — | |
| Bissell Sponsorship | Sponsored content | Sep 2026 | — | |
| facebook Sponsorship | Sponsored content | Sep 2026 | — |
Brigette Muller, known online as Hummusbirrd, is a Brooklyn-based lifestyle and home-décor creator whose content revolves around her vintage 1928 apartment in Greenpoint, New York. Her signature framing — "romantic interiors & moments" — blends considered interior styling with a self-aware, wry humor that keeps the content approachable rather than purely aspirational. Across Instagram and TikTok she documents apartment projects in an episodic format (her recurring "Getting My Life Together" series is a good example), weaving in plant hauls, cleaning routines, and occasional travel dispatches, all delivered in a warm, conversational tone that produces notably above-median engagement across both platforms.
Her audience skews overwhelmingly female and concentrates in the 25–34 bracket — a demographic with strong purchasing intent around home goods and lifestyle products. That fit is visible in her sponsor mix: Marshalls and Bissell map directly to the affordable, DIY-adjacent homemaking lane she occupies, while TaskRabbit reinforces her "getting my life together" narrative arc. A Warner Bros. partnership tied to Practical Magic 2 suggests brands outside the home vertical are also taking notice. As cozy, character-rich urban-apartment content continues to consolidate into its own distinct aesthetic category, Hummusbirrd is well-positioned to deepen relationships with home, cleaning, and lifestyle brands targeting millennial and older Gen-Z women.
Hummusbirrd reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a homedecor creator they map naturally to brands targeting that space. Demonstrated partners include taskrabbit and Marshalls. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in homedecor and related categories, Hummusbirrd offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hummusbirrd's tier (Mid, 741K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hummusbirrd's real name is Brigette Muller. She lists her contact email as hello@brigettemuller.com in her Instagram bio, which is how her full name became publicly known to followers and collaborators.
Hummusbirrd lives in Greenpoint, Brooklyn, New York. Her apartment, built in 1928, is the central subject of her content — she documents decorating and transforming it across Instagram, TikTok, and YouTube.
Hummusbirrd describes her style as "romantic interiors and moments" — warm, curated spaces filled with plants, textured rugs, soft lighting, and vintage-feeling details. Her 1928 Brooklyn building gives the whole aesthetic a lived-in, cozy-sanctuary quality that drives a lot of her audience engagement.
"Getting My Life Together" is an ongoing series where Hummusbirrd documents room-by-room makeovers inside her Brooklyn apartment. The first episode focused on her dressing room, which she styled and organized from scratch, and the series is framed as a longer home transformation project.
Hummusbirrd featured the Forrest Rug in Lagoon/Olive as the newest addition to her dressing room reveal. It became one of the more requested decor details from that episode, fitting into her earthy, layered interior palette.
Yes — Hummusbirrd explicitly includes a "sources:" section in her Instagram bio so followers can shop her apartment aesthetic. She also tags products and brands directly in captions, making her content a practical reference for people trying to recreate her look on a budget.
Hummusbirrd has shared a simple one-hour timer trick for getting herself to clean — she sets a timer and commits to the full hour, describing it as "tricking herself" into productivity. She's noted it actually works even when motivation is low, and the format has resonated widely with her audience.
Hummusbirrd has partnered with Marshalls, Bissell, TaskRabbit, and Facebook on sponsored content. Her brand deals lean naturally into her home-decorating and lifestyle niche, making the integrations feel consistent with her everyday apartment content.
Hummusbirrd has shared content from Provence, France, including what appears to be a girlfriends' wine tour in the region. The trip shows a travel and leisure side to her content that sits alongside her signature Greenpoint apartment posts.
Hummusbirrd is active across TikTok, Instagram, and YouTube, with a combined following well into the hundreds of thousands. Her TikTok presence shows particularly high engagement for her home and lifestyle videos, while Instagram is where most of her brand partnerships appear.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hummusbirrd · YouTube
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