United States
Huda Gash is a Washington D.C.- and New York-based beauty creator whose content centers on Korean beauty routines, makeup aesthetic debates, and accessible product discovery.
Total Followers +1.5%
670K
Across TikTok, Instagram
Primary Platform
TikTok
250K followers · 37% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.3K–$15K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +200 +0.1% | +462 +0.1% | +0 +0.0% | +662 |
| Last 30 days | +4K +1.5% | +6K +1.4% | +0 +0.0% | +10K |
| Last 90 days | +16K +6.6% | +18K +4.3% | +0 +0.0% | +35K |
| Last 365 days | +16K +6.6% | +18K +4.3% | +0 +0.0% | +35K |
Daily follower snapshots from CreatorDB's longitudinal index.
Huda Gash is a Washington D.C.- and New York-based beauty creator whose content centers on Korean beauty routines, makeup aesthetic debates, and accessible product discovery. She regularly spotlights K-beauty labels like Jung Saem Mool and Beauty of Joseon alongside budget-conscious alternatives such as Sheglam and Dossier, and her trend-framing approach — posing viewer choices like "toasty vs. baby doll" makeup — consistently drives engagement above category norms on both TikTok and Instagram. Affiliated with The Sociable Society and active on LikeToKnow.It, she treats affiliate commerce as a core revenue layer alongside direct brand partnerships.
A notable detail in her audience profile is a majority-male skew, which is atypical for beauty-focused content and likely reflects a personality-driven delivery style that extends beyond core beauty enthusiasts. Her viewership concentrates heavily in the 18–34 bracket across predominantly English-speaking markets — the U.S., U.K., and Canada chief among them. The combination of Korean prestige beauty, western dupes, and Amazon deal culture positions her as a flexible partner for brands targeting younger, value-conscious consumers, a segment with growing purchasing power and a strong preference for creator-led discovery over traditional advertising.
Huda_Gash reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Beauty of Joseon. Engagement on TikTok runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Skincare and related categories, Huda_Gash offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Huda_Gash's tier (Mid, 670K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Huda Gash is a completely separate creator from Huda Kattan, the beauty mogul who founded Huda Beauty. Despite sharing the first name Huda, they have no known affiliation — Huda Gash is a DC- and NYC-based content creator focused on independent makeup and skincare reviews across TikTok and Instagram.
It's a comparison format Huda Gash uses to contrast two distinct makeup aesthetics — toasty makeup leans into warm, bronzy, sun-kissed tones, while baby doll makeup favors soft, rosy, doe-eyed looks. She's used this framing in multiple posts, turning it into a recurring style conversation with her audience.
Yes — Huda Gash uses the hashtag #bojpartner in her posts, which signals an official paid partnership with Beauty of Joseon, the Korean skincare brand known for its hanbang-inspired formulas. She incorporates their products into her skincare content, including double cleansing routines.
Jung Saem Mool is a premium Korean makeup brand founded by celebrity makeup artist Jung Saem Mool, known for editorial and K-drama-ready looks. Huda Gash is among the Western creators who has promoted the brand — tagging it as #jsm, #jsmbeauty, and #jungsaemmool — helping introduce it to English-speaking beauty audiences.
Huda Gash's audience skews heavily male — roughly 62% — which is striking for a beauty-focused creator. This likely reflects broad algorithmic discovery on TikTok and Instagram pulling in viewers outside the traditional female beauty audience, and it may also signal that her content style or personality has a crossover appeal.
The Sociable Society is the management or agency entity behind Huda Gash's professional contact email, which she lists in both her TikTok and Instagram bios for brand collaboration inquiries. It functions as her official booking channel for sponsorships and paid partnerships.
Yes — Dossier appears among Huda Gash's branded hashtags, indicating she has worked with or promoted the brand. Dossier is widely known for producing affordable fragrances inspired by designer and luxury perfumes, and it frequently collaborates with beauty and lifestyle creators.
SheGlam is a budget-friendly cosmetics brand that appears in Huda Gash's hashtags, indicating a promotional relationship. It's known for colorful, trend-driven makeup products and has built much of its following specifically through creator partnerships on TikTok and Instagram.
Huda Gash splits her time between Washington D.C. and New York City, listing both locations in her TikTok and Instagram bios. This kind of bicoastal setup is common among creators who balance brand-facing work in New York with their home base in the D.C. area.
Yes — Huda Gash actively directs followers to her LTK (LikeToKnow.it) page in both her TikTok and Instagram bios. LTK serves as her primary affiliate storefront, making it the easiest place to find shoppable links to the beauty and lifestyle products she features in her content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@huda_gash · TikTok
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