Hubert Cupak is a Polish-language content creator based in Poland whose output sits at the intersection of DIY renovation, automotive enthusiasm, and observational comedy.
Total Followers +0.3%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
603K followers · 41% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.9K–$9.1K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +388 +0.1% | +0 +0.0% | +388 |
| Last 30 days | +3K +0.5% | +2K +0.8% | +0 +0.0% | +5K |
| Last 90 days | +16K +2.7% | +17K +6.6% | +0 +0.0% | +33K |
| Last 365 days | +16K +2.7% | +17K +6.6% | +0 +0.0% | +33K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Holy Energy Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| MUBI Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| T-Mobile Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Holy Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| carVertical Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Betclic Sports Betting / Gaming | Sponsored content | TikTok | 2024–Long-term | — |
Hubert Cupak is a Polish-language content creator based in Poland whose output sits at the intersection of DIY renovation, automotive enthusiasm, and observational comedy. His channel built its following around hands-on home renovation and construction projects — documented under hashtags like #remont, #budowa, and #kamienica — while a parallel thread of BMW E46 ownership and car tuning content broadens his appeal to Polish automotive communities. His YouTube channel functions as the long-form hub, with short clips cross-posted to TikTok and Instagram to funnel viewers back to full episodes. The tone is candid and self-deprecating: titles like 'I've Never Had This Many Problems' signal a storytime-comedy approach rather than polished how-to instruction, which likely explains an engagement rate well above the category median.
His audience is overwhelmingly domestic — the vast majority located in Poland — with a notably wide age spread that skews toward adults in their late twenties through mid-forties, suggesting the renovation and life-project content resonates with viewers navigating real homeownership situations rather than a purely younger entertainment crowd. The near-even gender split reinforces that positioning. Sponsorship activity reflects this practical, everyday-life niche: carVertical, a vehicle history report service, is a natural fit for a creator who documents car projects, while T-Mobile and Holy Energy point to broader lifestyle and young-adult consumer categories. MUBI is an outlier that hints at a culturally curious edge to his audience. With consistent upload frequency across platforms and engagement holding strong, Cupak is well-positioned as a grounded, relatable home-and-auto voice within the Polish creator economy.
Hubertcupak reaches an audience concentrated in POL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports Betting / Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Holy Energy and MUBI. Engagement on YouTube runs around 4.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Hubertcupak's tier (Macro, 1.5M combined followers, POL). Pulled from CreatorDB's category benchmarks.
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Hubertcupak primarily documents renovation and construction projects in Polish, covering everything from apartment refurbishments to full building restorations, often with a comedic, problem-filled storytime angle. His channel also crosses into car culture — particularly BMW tuning — making it an unusual hybrid of hands-on DIY and automotive enthusiasm.
Yes — multiple posts carry the caption 'remont kamienica,' referring to the renovation of a historic Polish tenement apartment building, which tends to be a notoriously complex undertaking. This ongoing project gives his channel a serialized quality, with captions like 'I've never had so many problems' hinting at the chaos that keeps viewers coming back.
His content regularly features the BMW E46, a classic model with a devoted following in the Polish car-tuning community, and dedicated hashtags like #bmwe46 and #tuning appear consistently across his posts. The E46 appears to function as an ongoing project car he documents alongside his renovation series.
The hashtag #konkursmajstra — roughly translating to 'handyman contest' in Polish — points to a recurring challenge or competition format tied to construction and DIY skills on his channel. It's one of the series-specific content threads that sets his channel apart from standard renovation vlogs.
CarVertical is a vehicle history-checking service, and the partnership is a direct fit given Hubertcupak's documented involvement with BMW project cars and his broader car-enthusiast audience. The sponsorship was active in May 2026 and speaks naturally to viewers who buy and modify used cars themselves.
Yes — T-Mobile is listed as a named sponsor on his YouTube channel as of mid-2026. Securing a major telecom brand reflects his position as a Macro-tier creator with a large, broad-age Polish audience that consumer brands actively want to reach.
Holy Energy is an energy drink brand, and Hubertcupak is a sponsored partner on YouTube as of 2026. Energy drinks are one of the most common sponsorship categories for Polish creators in construction, gaming, and entertainment content — making it a natural match for his on-site, high-effort format.
The hashtag #reklamabetclic — literally 'BetClic advertisement' in Polish — appears among his top content signals, confirming he has produced sponsored content for the betting platform. While BetClic doesn't appear among his most recently tracked brand deals, it reflects a past sponsorship relationship that is common among Polish creators with large male audiences.
Hubertcupak is based in Poland, and the vast majority of his audience — well over four-fifths — is Polish, which reflects that all his content is produced in Polish. Smaller pockets of viewers come from Polish diaspora communities in Germany and the United States.
Hubertcupak is active on YouTube, Instagram, and TikTok, with YouTube serving as his primary home for longer renovation and car-project videos. Instagram and TikTok carry shorter clips and reels that funnel audiences back to the full-length content on his main channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hubertcupak · YouTube
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