Andrew Hozier-Byrne is an Irish singer-songwriter from Bray, County Wicklow, who left Trinity College Dublin to pursue music full-time.
Total Followers +0.1%
10.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.7M followers · 44% of audience
Engagement
9.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $46K–$107K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10K +0.2% | +766 +0.0% | +0 +0.0% | +11K |
| Last 90 days | +20K +0.4% | +0 +0.0% | +0 +0.0% | +20K |
| Last 365 days | +20K +0.4% | +0 +0.0% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
Andrew Hozier-Byrne is an Irish singer-songwriter from Bray, County Wicklow, who left Trinity College Dublin to pursue music full-time. He broke through internationally with 'Take Me to Church' in 2013, a blues-inflected rock track whose provocative music video—addressing religious persecution of LGBTQ+ people—spread rapidly online and earned a Grammy nomination for Song of the Year. That debut cemented his signature style: densely literary lyrics layered over a sound drawing from gospel, blues, soul, and rock traditions, delivered in a distinctive deep baritone that sets him apart from mainstream pop contemporaries.
His third studio album, Unreal Unearth (2023), used Dante's Inferno as a structural framework and reinforced his reputation for conceptually ambitious songwriting. The following year, 'Too Sweet' reached number one on the US Billboard Hot 100—his first American chart-topper—substantially broadening his mainstream profile. A 2026 collaboration with Mumford & Sons, 'Rubber Band Man,' reflects an ongoing appetite for high-profile artistic partnerships. With a highly engaged, multi-generational audience concentrated in the United States and United Kingdom, Hozier occupies a distinctive niche as a literary, blues-rooted artist with genuine crossover appeal—a profile better suited to culturally aligned and premium brand partnerships than mass-market consumer deals.
Hozier reaches an audience concentrated in IRL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 9.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For IRL-focused brands in music and related categories, Hozier offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hozier's tier (Mega, 10.8M combined followers, IRL). Pulled from CreatorDB's category benchmarks.
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Hozier is a shortened stage name drawn from the second half of his hyphenated surname. His full legal name is Andrew Hozier-Byrne, and he was born and raised in Bray, County Wicklow, on the east coast of Ireland. He adopted the single-word name early in his career and it has become one of the most recognisable in contemporary folk-soul music.
Hozier is from Bray, a coastal town in County Wicklow just south of Dublin. He grew up in a musically rich household — his father was a blues musician — which heavily shaped the guitar-driven, soul-inflected sound he became known for. That blues inheritance runs through almost everything he records.
Unreal Unearth, released in 2023, is structured around Dante's Inferno, with the arc of the album loosely mapping onto the circles of Hell. Songs like 'Francesca,' 'De Selby (Part 2),' and 'I, Carrion (Icarian)' all draw from specific figures and imagery in the Divine Comedy. It is one of the more overtly literary concept albums in mainstream contemporary music.
'Francesca' references Francesca da Rimini, a figure from Dante's Inferno who is condemned to the second circle of Hell for adultery. Hozier reframes her story as one of consuming romantic devotion, suggesting that damnation alongside a lover would feel more like paradise than paradise itself. The song is central to the Inferno-based concept running through Unreal Unearth.
'Take Me to Church' uses the metaphor of a lover as a religion to critique the Catholic Church's treatment of sexuality, particularly its historical hostility toward LGBT people in Ireland. Hozier wrote it in direct response to institutional religious influence on Irish society and the broader suppression of human sexuality under that framework. The song's viral rise coincided with global debates around marriage equality.
'Too Sweet' is a wry, bluesy track in which Hozier casts himself as too wholesome and earnest for a partner who favours a darker or more reckless way of living. The song became one of his biggest viral moments, resonating widely for its self-deprecating humour and vintage, Howlin' Wolf-influenced sound. It introduced Hozier to an entirely new wave of listeners well into his career.
'Eat Your Young' is a politically charged song critiquing economic systems that exploit younger generations — austerity policies, intergenerational wealth extraction, and the way societies burden the young to sustain existing power structures. Hozier wrote it partly in response to austerity debates in Ireland and the broader global conversation around inequality. The title draws on Jonathan Swift's satirical essay 'A Modest Proposal.'
De Selby is a fictional philosopher and recurring figure in the novels of Irish writer Flann O'Brien, most notably in The Third Policeman. Hozier, a deeply well-read Irish artist, uses De Selby as a literary touchstone across two tracks on Unreal Unearth, rooting the album's Dante-inspired framework in Ireland's own tradition of absurdist and surrealist fiction. It is a characteristically layered move for a songwriter known for dense literary references.
Yes, Hozier collaborated with Mumford & Sons on a track called 'Rubber Band Man', which he has been actively promoting across his social channels including Instagram and TikTok. The pairing brings together two acts with deep roots in folk-influenced, emotionally driven songwriting. Both acts have long shared a similar listener base on streaming platforms.
Hozier has built a combined audience of well over ten million followers across YouTube, Instagram, and TikTok, placing him firmly in the Mega tier of music creators. His engagement rates run substantially above the category median for musicians, which is a strong signal of an invested fanbase rather than passive casual followers. YouTube is his largest individual platform, where his official music videos accumulate the bulk of his views.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hozier · YouTube
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