United States
Howwedo208 is a creator with a presence on Instagram (1,145,339 followers), TikTok (104,700 followers), based in United States.
Total Followers -0.3%
1.3M
Across Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 92% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -3207 -0.3% | +0 +0.0% | +0 +0.0% | -3207 |
| Last 90 days | -10766 -0.9% | +0 +0.0% | +0 +0.0% | -10766 |
| Last 365 days | -10766 -0.9% | +0 +0.0% | +0 +0.0% | -10766 |
Daily follower snapshots from CreatorDB's longitudinal index.
Howwedo208 is a creator with a presence on Instagram (1,145,339 followers), TikTok (104,700 followers), based in United States. Their content sits in the diy & home improvement space. Their YouTube bio reads: "🏡College Professor turned DIY lover Boise, ID 🔨Project tutorials: Helping YOU create a home you love ⚾️🏐🏀🥎⛳️🏈Sports Mom of 4 ✉️ howwedo208@gmail.com". The full audience and engagement breakdown is below.
Howwedo208 reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home & Furniture, a clear signal of fit for brands in those categories. Demonstrated partners include Wayfair. Engagement on YouTube runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home & Furniture and related categories, Howwedo208 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Howwedo208's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The 208 is the area code for Idaho, where she is based in Boise. It's a deliberate nod to her local roots, weaving her Idaho identity directly into the channel name rather than using a generic handle.
Yes — she describes herself in her own Instagram bio as a "College Professor turned DIY lover." The career pivot is a big part of her brand story and reinforces her message that anyone, regardless of background, can take on home improvement projects.
Yes, she works with Wayfair as an ongoing creator partner, regularly tagging content with both #wayfaircreator and #wayfairappliances. Wayfair products frequently appear in her kitchen renovation and home makeover projects.
She is a sports mom of four, as noted in her Instagram bio. Her profile references baseball, volleyball, basketball, softball, golf, and football — suggesting her kids are spread across multiple sports seasons throughout the year.
Yes, home gym builds are one of her signature DIY project categories, reflected in her frequently used #homegym hashtag. She documents the full process step by step, specifically to show viewers the build is achievable without hiring contractors.
It's her core content philosophy — the idea that her DIY projects are not just things she does, but things her viewers can realistically replicate themselves. The phrase doubles as her TikTok tagline: "Yes, YOU can DIY too!"
Painted brick and brick walls are among her most prominent content themes, ranking as top hashtags (#paintedbrick, #brickwalls) across her posts. These transformation tutorials are a big part of what drove her initial audience growth.
Her content covers kitchen renovations, home gym builds, painted brick walls, and girls' bedroom makeovers, among other projects. The common thread is that every tutorial is framed as something an everyday homeowner — not a professional contractor — can accomplish.
She is based in Boise, Idaho, which she references openly in her bio and encodes into her creator name via the 208 area code. Her content is home-based rather than travel-oriented, so her Boise home functions as the recurring set for her projects.
Instagram is her largest single platform, where she has built a following well into the seven figures, placing her in the Macro creator tier. Her YouTube channel brings her combined reach past 1.3 million followers, with TikTok serving as a supplementary channel she posts to frequently.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@howwedo208 · YouTube
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