United States
Houseofvitrail is a US-based home and DIY creator whose identity centers on a converted church she calls the "Chouse" — a portmanteau of church and house that doubles as her personal brand shorthand.
Total Followers +21.3%
660K
Across Instagram, TikTok
Primary Platform
YouTube
645K followers · 98% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.7K–$23K / IG post
The feature covers her Michigan 'chouse' project — a 128-year-old church bought in June 2024 — and nearly $200K in renovations, including repurposing original pew wood into furniture.
A 30-second Instagram reel posted in early March 2025 went viral and attracted outreach from Magnolia Network producers, accelerating her renovation timeline.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +13K +2.1% | +418 +2.9% | +0 +0.0% | +14K |
| Last 30 days | +140K +21.7% | +735 +5.1% | +0 +0.0% | +141K |
| Last 90 days | +0 +0.0% | +1K +10.0% | +0 +0.0% | +1K |
| Last 365 days | +0 +0.0% | +1K +10.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Houseofvitrail is a US-based home and DIY creator whose identity centers on a converted church she calls the "Chouse" — a portmanteau of church and house that doubles as her personal brand shorthand. Split between Michigan and New York City, her channel name draws from the French word for stained glass (vitrail), a direct nod to the architectural character of her unusual residence. Her content blends hands-on renovation documentation, vintage and antique collecting, tablescapes, and seasonal decorating, all filtered through a maximalist, history-forward aesthetic. The tagline "Helping you create a Home with History" captures her positioning precisely — she trades in romance of repurposed architecture and layered living rather than modern minimalism.
Her predominantly female, under-35 audience drives above-median engagement on Instagram, reflecting strong community investment in her ongoing renovation narrative. Recurring hashtags like #practicalmagic and a visible bibliophile thread — home libraries, bookworm content — signal followers drawn to atmosphere and storytelling as much as practical DIY instruction. With no established sponsor mix yet publicly visible, her brand-fit landscape sits naturally at the intersection of antique marketplaces, specialty paint and finishes labels, home entertaining brands, and heritage lifestyle categories. As church-conversion and slow-home content gains mainstream cultural traction, Houseofvitrail is well-positioned to grow from a niche renovator into a recognized voice in the vintage-home lifestyle space.
Houseofvitrail reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a homedecor creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in homedecor and related categories, Houseofvitrail offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Houseofvitrail's tier (Mid, 660K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Vitrail" is the French word for stained glass, a direct reference to the original stained glass windows preserved inside the creator's home. The name reflects both the architectural character of the property and the broader philosophy of honoring a building's history rather than erasing it.
The Chouse is Houseofvitrail's nickname for their church-turned-home — a portmanteau of "church" and "house." The ongoing transformation of this historic church property into a fully livable, styled home is the central storyline driving the channel, covering everything from structural renovation to curated vintage interiors.
Yes — the church renovation is the defining project of the channel. Houseofvitrail documents the transformation of the Chouse with before-and-after content, DIY walkthroughs, and styled reveals, all while preserving original architectural details like the stained glass windows.
Yes, and the stained glass windows are one of the most recognizable features of the Chouse. They appear regularly in room tours and renovation updates, and they're the literal reason behind the channel name — "vitrail" being the French term for stained glass.
Houseofvitrail draws openly on the moody, witchy-vintage atmosphere of the 1998 film Practical Magic as a design reference point. Their aesthetic — layered antiques, candlelit tablescapes, lush seasonal botanicals, and an old-world home library — closely mirrors the film's iconic interior, and they use the hashtag as a recurring content signal.
Yes — a home library is one of the signature spaces inside the Chouse and appears frequently in their content. It fits naturally within the channel's "Home with History" ethos, where books, vintage objects, and curated shelving are treated as core elements of a meaningful living space.
Houseofvitrail splits their time between Michigan and New York City, which they share openly in their social media bios. The Chouse church renovation project appears to be rooted in Michigan, while New York City functions as their secondary base.
It's the core content philosophy behind the channel — the idea that a home should feel layered, storied, and rooted in the past rather than chasing fast-moving trends. In practice, this means sourcing vintage and antique pieces, preserving original architecture like stained glass and period woodwork, and styling spaces with a sense of narrative and place.
Houseofvitrail's DIY content spans large-scale church renovation projects, vintage furniture sourcing and styling, seasonal and holiday tablescapes, garden content, and room-by-room before-and-after reveals. The style leans editorial and atmospheric rather than purely step-by-step instructional, which sets it apart from most home-improvement creators.
Houseofvitrail has built an audience of over 600,000 followers on Instagram, making it their largest platform by a wide margin. Their engagement rate runs well above the category average for home and DIY creators, reflecting a highly invested community following the Chouse renovation storyline in real time.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@houseofvitrail · YouTube
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