United States
Hoopflix, operated by Brandon (handle @flixbrandon), is a US-based basketball content creator whose YouTube channel sits just under the million-subscriber threshold and represents one of the more distinctive formats in the NBA media space.
Total Followers +0.9%
885K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
810K followers · 92% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $389–$1.1K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +25 +0.2% | +0 +0.0% | +2K |
| Last 30 days | +8K +1.0% | +12 +0.1% | +0 +0.0% | +8K |
| Last 90 days | +27K +3.3% | +0 +0.0% | +0 +0.0% | +27K |
| Last 365 days | +27K +3.3% | +0 +0.0% | +0 +0.0% | +27K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FlexiSpot Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| SofaScore Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Crypto.com Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Gametime Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Hoopflix, operated by Brandon (handle @flixbrandon), is a US-based basketball content creator whose YouTube channel sits just under the million-subscriber threshold and represents one of the more distinctive formats in the NBA media space. The channel's self-description — 'basketball movies' — reflects a deliberate aesthetic: rather than live-reaction or podcast-style commentary, Hoopflix leans into cinematic, narrative-driven short-form and mid-length videos that package NBA stories as mini-documentaries or high-drama listicles. Post titles like 'The 240 Pound Rookie NBA Players Fear' and 'This One Armed Kid Just Signed To The NBA' reveal a storytelling instinct focused on compelling individual narratives and anticipatory hooks, pulling audiences into player spotlights, historical angles, and speculation about the league's near future.
Hoopflix's audience skews heavily toward young American men — a demographic that mirrors the core NBA viewership but is notoriously difficult to monetize through traditional media. An engagement rate roughly double the category median signals genuine community investment rather than passive viewership. Sponsor partnerships with Gametime (event ticketing), SofaScore (sports data), Crypto.com, and FlexiSpot suggest brands see the channel as a reliable entry point to a sports-obsessed, digitally native male cohort. YouTube remains the clear primary platform, with TikTok serving as a secondary discovery funnel. As the channel approaches the million-subscriber mark with consistent upload frequency, Hoopflix is well-positioned to attract longer-term deals in the sports tech, ticketing, and apparel categories.
Hoopflix reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include FlexiSpot and SofaScore. Engagement on YouTube runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Hoopflix's tier (Mid, 885K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hoopflix uses the phrase basketball movies to signal a cinematic, narrative-driven approach to NBA content rather than raw highlight clips. Their videos blend compilation footage, commentary, and historical context to tell structured stories around players, teams, and moments in basketball culture.
The creator behind Hoopflix goes by Brandon, as shown by the personal Instagram handle @flixbrandon linked directly in the channel's bio. Hoopflix keeps most of the spotlight on the basketball content itself rather than building a traditional face-forward creator persona.
Hoopflix has no affiliation with Netflix whatsoever — the name combines 'hoop' (basketball slang) with 'flix' (informal shorthand for films or video content). It is an independent YouTube channel built around cinematic-style NBA storytelling.
Both — Hoopflix regularly spotlights unusual and inspiring stories alongside mainstream NBA coverage, including videos about a one-armed player signing to the NBA and a 240-pound rookie drawing fear from veterans around the league. This human-interest angle is a signature part of what separates their content from straight recap channels.
Hoopflix consistently covers the sport's biggest names, with LeBron James, Stephen Curry, Ja Morant, Luka Doncic, and Jimmy Butler appearing most frequently across their videos and hashtags. Team-focused content around the Lakers, Warriors, and Knicks also features heavily in their lineup.
Hoopflix leans heavily into opinion and prediction-style content, publishing takes on upcoming Finals matchups, incoming rookie classes, and major player movements. Titles like '2027 NBA Finals will be better…' and '3 INSANE New Players Coming To NBA' reflect the forward-looking commentary style that drives a big share of their views.
Hoopflix has run sponsored campaigns with Gametime (a sports ticketing app), Crypto.com, SofaScore (a live sports scores and stats platform), and FlexiSpot. These partnerships appear as dedicated or integrated segments inside their YouTube videos and align well with their core NBA fan audience.
SofaScore is a live sports scores and statistics tracking app, making it a natural fit for Hoopflix's audience of engaged NBA fans who follow player stats and live game data. The sponsored integration ran on YouTube in early 2026 as part of Hoopflix's growing brand partnership activity.
Yes, Hoopflix posts short-form basketball content on TikTok in addition to their main YouTube channel. YouTube is by far their dominant platform, where the vast majority of their total following is concentrated and where they upload most consistently.
Hoopflix has surpassed 800,000 subscribers on YouTube, placing them solidly in the Mid-tier creator range for sports content. Their engagement runs well above the category median, which points to a loyal core audience rather than passive subscribers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hoopflix · YouTube
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