United States
Behind the playful handle is Maitri Mody, a New York City-based interior designer and author whose content centers on what she calls "dopamine decor" — the philosophy that bold, color-forward spaces actively improve mood and well-being.
Total Followers -0.2%
619K
Across Instagram, TikTok
Primary Platform
295K followers · 48% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.4K–$10K / IG post
Maitri Mody's first book, featuring 100+ photographs and renter-friendly tips organized around the principle of joy, is set for release August 25, 2026 through Ten Speed Press (Penguin Random House).
Publishers Weekly highlighted 'Dopamine Design' in a feature on the dopamine décor publishing wave, noting that its organizing principle is 'a feeling rather than an aesthetic.'
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -236 -0.1% | +0 +0.0% | +0 +0.0% | -236 |
| Last 30 days | -1211 -0.4% | +0 +0.0% | +0 +0.0% | -1211 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| krylonbrand Sponsorship | Sponsored content | Jun 2026 | — | |
| Michaels Stores Sponsorship | Sponsored content | Apr 2026 | — | |
| The Home Depot Sponsorship | Sponsored content | Apr 2026 | — | |
| Scotch-Brite Home & Cleaning | Sponsored content | 2026 | — |
Behind the playful handle is Maitri Mody, a New York City-based interior designer and author whose content centers on what she calls "dopamine decor" — the philosophy that bold, color-forward spaces actively improve mood and well-being. Working primarily out of Brooklyn apartments, Mody has built a following by demonstrating that small, constrained urban living spaces are not obstacles to expressive design but rather a canvas for it. Her posts walk through practical decisions — a tight living room layout, a kitchen coffee station that doubles as a trash-can concealment — with a design-educated eye and an accessible, approachable tone. Her book, *Dopamine Design*, arriving in 2026, marks a meaningful step from social creator to published design authority, giving her content a clear through-line and extending her credibility beyond the feed.
Mody's audience skews heavily female and falls squarely in the millennial and younger Gen X bands — demographics with both decorating intent and purchasing power, which explains why her sponsor mix reads like a curated home-improvement toolkit: Krylon spray paint, Michaels craft stores, and The Home Depot. These are not aspirational luxury partnerships but practical, project-enabling brands that align with her DIY-adjacent, renter-friendly aesthetic. Her engagement sits meaningfully above category median on both Instagram and TikTok, suggesting the community is active rather than passive. As interest in "mood-driven" and color-psychology interiors continues to grow as a content category, Mody is positioned as one of the more credentialed voices in that space — a working designer with a published book rather than a hobbyist documenting a renovation.
Honeyidressedthepug reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home & Cleaning, a clear signal of fit for brands in those categories. Demonstrated partners include krylonbrand and Michaels Stores. Engagement on Instagram runs around 3.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Honeyidressedthepug's tier (Mid, 619K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Honeyidressedthepug's real name is Maitri Mody, a New York City–based interior designer and author. She uses the playful account name across Instagram and TikTok while her professional identity as Maitri Mody appears in her bios and business contact.
Dopamine Design is Maitri Mody's debut book centered on her color-forward approach to interior decorating. The premise draws on the idea that bold, intentional color choices in a home can elevate mood and emotional wellbeing, which is the same philosophy she applies across her content.
Dopamine decor is an interior design trend built around using saturated color, playful pattern, and joyful styling to boost mood at home. Maitri Mody has been closely associated with the movement, using the hashtag #dopaminedecor consistently and writing an entire book around the concept.
The handle is a pun on the film title Honey, I Shrunk the Kids, swapped out to reference dressing a pug. The name reflects the playful, personality-driven tone Maitri brings to her home content, and a pug named Jax appears to be associated with her account based on the hashtag #jaxmichaels she uses.
Yes — much of Maitri's content is specifically set in her Brooklyn apartment, which she describes as having a tight living room and a tiny kitchen. Her videos and posts focus on maximizing color and function in compact New York City spaces, which resonates strongly with urban renters.
Yes, Maitri Mody has a sponsored partnership with Krylon, the spray paint brand. The collaboration fits her color-forward design identity naturally, and she uses the hashtag #krylonpartner in her posts alongside the branded content.
Yes — both Michaels Stores and The Home Depot appear as verified sponsors in her recent content. She uses hashtags like #michaelspartner and #homedepotpartner, making home improvement and craft retail brands a consistent thread in her sponsored work.
Maitri Mody describes herself as a New York City Designer — not just a content creator. She combines professional design credentials with her author identity, which gives her decorating advice a practitioner's authority beyond what a lifestyle influencer alone would carry.
Maitri posts color-forward apartment decorating content, including room transformations, cozy corner styling, small-space hacks, and cleaning routines tied to her aesthetic. Her content leans practical — things like hiding a trash can behind a coffee station — while always keeping bold color at the center.
Maitri has a strong presence on both platforms, with her audience split roughly evenly between the two. Her TikTok engagement rate runs noticeably higher than her Instagram rate, both of which beat the typical baseline for the home décor category by a meaningful margin.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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