Japan
Honda Racing Corporation — universally abbreviated as HRC — is Honda's factory motorsport division, headquartered in Japan and responsible for the brand's competition programs across MotoGP, World…
Total Followers +0.4%
936K
Across Instagram
Primary Platform
936K followers · 100% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $14K–$33K / IG post
Zarco, who was set to compete in the 47th Suzuka 8 Hours EWC round on 5 July 2026, has been ruled out due to injury, prompting HRC to name a replacement.
HRC is responsible for the development, manufacturing, and trackside operation of the power unit, ending its Red Bull partnership after the 2025 Abu Dhabi GP.
The RC213V keeps its iconic red, white, and blue HRC tricolore for 2026 — its last season before regulations change in 2027 — as Honda marks the 60th anniversary of its premier-class debut.
The departure is described as "the latest in a series of recent changes" as Honda works to reclaim a leading role in MotoGP, following earlier moves including the appointment of Aprilia's Romano Albesiano as technical director.
Toni Bou also claimed his 38th consecutive championship title across FIM Trial and X-Trial series, while Jo Shimoda became the first Japanese rider to win the SuperMotocross 250 championship in the US.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 936,170 | +4K | 5.2% | 13.8 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +749 +0.1% | +0 +0.0% | +0 +0.0% | +749 |
| Last 30 days | +4K +0.4% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +15K +1.6% | +0 +0.0% | +0 +0.0% | +15K |
| Last 365 days | +15K +1.6% | +0 +0.0% | +0 +0.0% | +15K |
Daily follower snapshots from CreatorDB's longitudinal index.
Honda Racing Corporation — universally abbreviated as HRC — is Honda's factory motorsport division, headquartered in Japan and responsible for the brand's competition programs across MotoGP, World Superbike (WSBK), Motocross Grand Prix (MXGP), the Dakar Rally, Trial World Championship, and endurance racing. Formally established in 1982, HRC built much of its global prestige through MotoGP, where the RC213V prototype machine and partnerships with riders like Mick Doohan and Marc Márquez produced extended championship dynasties. The Instagram account functions as an aggregated feed for all of those disciplines, blending race-day coverage with technical behind-the-scenes content — tire-change drills, bike transport logistics, and hardware reveals like the ground-up redesigned 2027 CRF450R.
The channel draws a strongly male-skewed, 18–34-dominated audience, with the United States representing its largest single market — a notable distribution for a Japan-headquartered motorsport entity, reflecting the reach of English-language racing content globally. Engagement runs well above category norms, signaling a genuinely invested following rather than passive spectators. With Honda navigating a competitive rebuild phase in MotoGP while simultaneously expanding its off-road and endurance presence, the account is well-positioned to serve both hardcore racing enthusiasts and the broader Honda powersports ecosystem as a content and brand-authenticity hub.
Honda HRC reaches an audience concentrated in Japan primarily through Instagram, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. Engagement on Instagram runs around 5.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Honda HRC's tier (Mid, 936K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
HRC stands for Honda Racing Corporation, the dedicated motorsport arm of Honda responsible for developing and managing all factory racing programs worldwide. It operates as a distinct entity from Honda's consumer division, focusing entirely on competition across disciplines including MotoGP, WSBK, motocross, trial, rally, and endurance racing.
Marc Marquez ended his partnership with Honda HRC after the 2023 MotoGP season, closing an eleven-year relationship during which he won six premier-class world championships with the Repsol Honda team. He departed amid Honda's prolonged struggles with the RC213V and moved to Gresini Ducati for 2024, leaving HRC to rebuild its factory lineup from scratch.
Honda's MotoGP prototype is the RC213V, a 1000cc V4 machine fielded under the Repsol Honda factory team banner. It is one of the most storied bikes in grand prix history, and Honda HRC has been working through an intensive development cycle following a difficult competitive stretch in the early-to-mid 2020s.
The Suzuka 8 Hours is a grueling endurance motorcycle race held at Suzuka Circuit in Japan and counts as a round of the FIM Endurance World Championship. It is effectively Honda's home race — Suzuka Circuit is historically tied to Honda — making it a flagship event where HRC prepares the CBR1000RR-R Fireblade SP as a primary weapon, with behind-the-scenes preparation content regularly featured on their Instagram.
The CBR1000RR-R Fireblade SP is Honda's flagship superbike, campaigned in the World Superbike Championship and endurance events like the Suzuka 8 Hours. Honda HRC regularly posts behind-the-scenes footage of the Fireblade being transported to circuits and undergoing race preparation, giving fans direct access to the team's logistics and technical work.
Honda HRC describes the 2027 CRF450R as redesigned entirely from the ground up, with an emphasis on reduced weight and sharper performance for motocross competition. It represents Honda's most comprehensive overhaul of the CRF450R platform in years, targeting the MXGP World Championship and AMA motocross series.
Yes, rally racing is one of the disciplines Honda HRC lists directly in its official Instagram bio alongside MotoGP, WSBK, MXGP, Trial, EWC, and AMA. Honda's factory rally team has fielded competitive riders in events like the Dakar Rally on purpose-built machines developed by HRC.
Honda has been a dominant force in the Trial World Championship for decades, most famously through Toni Bou, who compiled an extraordinary consecutive run of world titles riding for Repsol Honda. Trial is one of the core disciplines Honda HRC highlights in its official branding, reflecting how central off-road precision racing is to the factory's identity.
Repsol Honda is the name of Honda HRC's factory MotoGP team, branded after Spanish energy company Repsol, which has been the squad's title sponsor since the mid-1990s. The Repsol name applies specifically to the MotoGP operation, while Honda HRC as a whole oversees all of Honda's factory motorsport programs across multiple disciplines and series.
Honda HRC competes across MotoGP, WSBK, MXGP, Rally, Trial, EWC, and AMA, making it one of the broadest factory motorsport programs in the world. This range — from premier road racing to off-road and endurance disciplines — drives the variety of content on the official Instagram account, where pit stop breakdowns, bike reveals, and race-week footage are all regular features.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hondaracingcorporation · Instagram
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