Japan
Honda HRC is a creator with a presence on Instagram (938,773 followers), based in Japan. Their content sits in the motorsport & racing space.
Total Followers +0.5%
939K
Across Instagram
Primary Platform
939K followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $14K–$33K / IG post
On July 5, 2026, Honda HRC secured its fifth straight Suzuka 8 Hours victory amid changeable conditions, extending its record as the most successful team in the event's history.
HRC took over full responsibility for developing, manufacturing, and operating the F1 power unit for the Aston Martin Aramco team, marking Honda's return as a factory F1 entrant.
Mir and Marini revealed the 2026 RC213V colours, with Honda noting the year marks 60 years since its premier-class debut; the RC213V also enters its final season ahead of 2027 regulation changes.
Running with only two riders (Takahashi and Zarco), Honda HRC completed 217 laps to claim its 31st overall Suzuka victory. Takahashi's seventh win broke his own all-time record.
Honda Racing Corporation USA debuted a new race-derived performance parts business at the SEMA Show, alongside a 2026 Passport off-road concept vehicle, signalling HRC's expansion beyond traditional motorsports.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 938,773 | +5K | 4.6% | 18.4 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +2K +0.2% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +5K +0.5% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +14K +1.5% | +0 +0.0% | +0 +0.0% | +14K |
| Last 365 days | +14K +1.5% | +0 +0.0% | +0 +0.0% | +14K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Repsol Energy / Oil & Gas | Long-term partnership | 1995–Long-term | — | |
| Monster Energy Energy Drinks | Long-term partnership | Long-term | — |
Honda HRC is a creator with a presence on Instagram (938,773 followers), based in Japan. Their content sits in the motorsport & racing space. Their Instagram bio reads: "Welcome to Honda Motorsports official account🏁 MotoGP/WSBK/MXGP/Rally/Trial/EWC/AMA". The full audience and engagement breakdown is below.
Honda HRC reaches an audience concentrated in Japan primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Energy / Oil & Gas, Energy Drinks, a clear signal of fit for brands in those categories. Demonstrated partners include Repsol and Monster Energy. Engagement on Instagram runs around 4.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Honda HRC's tier (Mid, 939K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
HRC stands for Honda Racing Corporation, the dedicated motorsport arm of Honda responsible for developing and managing all factory racing programs worldwide. It operates as a distinct entity from Honda's consumer division, focusing entirely on competition across disciplines including MotoGP, WSBK, motocross, trial, rally, and endurance racing.
Marc Marquez ended his partnership with Honda HRC after the 2023 MotoGP season, closing an eleven-year relationship during which he won six premier-class world championships with the Repsol Honda team. He departed amid Honda's prolonged struggles with the RC213V and moved to Gresini Ducati for 2024, leaving HRC to rebuild its factory lineup from scratch.
Honda's MotoGP prototype is the RC213V, a 1000cc V4 machine fielded under the Repsol Honda factory team banner. It is one of the most storied bikes in grand prix history, and Honda HRC has been working through an intensive development cycle following a difficult competitive stretch in the early-to-mid 2020s.
The Suzuka 8 Hours is a grueling endurance motorcycle race held at Suzuka Circuit in Japan and counts as a round of the FIM Endurance World Championship. It is effectively Honda's home race — Suzuka Circuit is historically tied to Honda — making it a flagship event where HRC prepares the CBR1000RR-R Fireblade SP as a primary weapon, with behind-the-scenes preparation content regularly featured on their Instagram.
The CBR1000RR-R Fireblade SP is Honda's flagship superbike, campaigned in the World Superbike Championship and endurance events like the Suzuka 8 Hours. Honda HRC regularly posts behind-the-scenes footage of the Fireblade being transported to circuits and undergoing race preparation, giving fans direct access to the team's logistics and technical work.
Honda HRC describes the 2027 CRF450R as redesigned entirely from the ground up, with an emphasis on reduced weight and sharper performance for motocross competition. It represents Honda's most comprehensive overhaul of the CRF450R platform in years, targeting the MXGP World Championship and AMA motocross series.
Yes, rally racing is one of the disciplines Honda HRC lists directly in its official Instagram bio alongside MotoGP, WSBK, MXGP, Trial, EWC, and AMA. Honda's factory rally team has fielded competitive riders in events like the Dakar Rally on purpose-built machines developed by HRC.
Honda has been a dominant force in the Trial World Championship for decades, most famously through Toni Bou, who compiled an extraordinary consecutive run of world titles riding for Repsol Honda. Trial is one of the core disciplines Honda HRC highlights in its official branding, reflecting how central off-road precision racing is to the factory's identity.
Repsol Honda is the name of Honda HRC's factory MotoGP team, branded after Spanish energy company Repsol, which has been the squad's title sponsor since the mid-1990s. The Repsol name applies specifically to the MotoGP operation, while Honda HRC as a whole oversees all of Honda's factory motorsport programs across multiple disciplines and series.
Honda HRC competes across MotoGP, WSBK, MXGP, Rally, Trial, EWC, and AMA, making it one of the broadest factory motorsport programs in the world. This range — from premier road racing to off-road and endurance disciplines — drives the variety of content on the official Instagram account, where pit stop breakdowns, bike reveals, and race-week footage are all regular features.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hondaracingcorporation · Instagram
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