United States
Homeworthy is a creator with a presence on YouTube (919,000 followers), Instagram (647,770 followers), TikTok (353,700 followers), based in United States.
Total Followers +3.1%
1.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
919K followers · 48% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.7K–$23K / IG post
The trade outlet featured Alison Kenworthy and detailed how, in 2025, her husband Michael Koenigs joined as CEO of the newly formed Worthy Media company, now running a network of 120 freelance producers and videographers.
The influencer agency Audiencly announced an exclusive partnership to grow Homeworthy's brand sponsorship reach into the UK and European markets, with Homeworthy now listing an Audiencly contact in its TikTok bio for international inquiries.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +4K +0.4% | +2K +0.4% | +2K +0.4% | +8K |
| Last 30 days | +25K +2.7% | +28K +4.3% | +7K +2.0% | +60K |
| Last 90 days | +143K +15.6% | +98K +15.1% | +11K +3.2% | +252K |
| Last 365 days | +143K +15.6% | +98K +15.1% | +11K +3.2% | +252K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Fora Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| TWOPAGES Curtains Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Ultima Replenisher Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Uncommon Goods Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Helix Sleep Sleep / Mattress | Sponsored content | YouTube | Long-term | — |
Homeworthy is a creator with a presence on YouTube (919,000 followers), Instagram (647,770 followers), TikTok (353,700 followers), based in United States. Their content sits in the home & interior design space. Their YouTube bio reads: "We believe every home has a story. Homeworthy is devoted to telling stories about extraordinary people and the places they call home. We celebrate the beauty and personalities of all spaces. Whether it’s a tiny studio apartment or a spra". The full audience and engagement breakdown is below.
Homeworthy reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sleep / Mattress, a clear signal of fit for brands in those categories. Demonstrated partners include Fora and Quince. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sleep / Mattress and related categories, Homeworthy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Homeworthy's tier (Macro, 1.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Homeworthy was founded by Alison Kenworthy, a three-time Emmy Award winner. She built the brand around the idea that every home has a story worth telling, and that founding philosophy shapes every house tour and episode the channel produces.
Homeworthy is a digital media brand, not a traditional TV show, though its production quality is often compared to one. It publishes primarily on YouTube and is also active on Instagram and TikTok, with a companion website at Homeworthy.com offering additional home and design content.
No — Homeworthy's stated mission is to celebrate all spaces, from tiny studio apartments to sprawling country estates. The channel focuses on thoughtfully curated homes and the fascinating people who live in them, regardless of price tag or square footage.
Yes. Homeworthy regularly features international properties, including English country homes filled with vintage charm and Cotswold-inspired estates — including homes built in that style in places like Tennessee. The channel draws a meaningful share of its audience from the United Kingdom and Canada.
Seasonal home tours are a regular part of Homeworthy's content, including dedicated Halloween episodes spotlighting homes decorated with holiday magic and Christmas-themed house tours. These seasonal specials consistently perform well and are a signature part of the channel's identity.
TWOPAGES Curtains has partnered with Homeworthy as a sponsored content partner on YouTube. The fit is a natural one — Homeworthy's audience is deeply invested in interior styling details, and window treatments are a core part of the home aesthetics the channel celebrates.
Quince, the affordable-luxury lifestyle and home-goods brand, has appeared as a sponsored partner in Homeworthy's YouTube content. The collaboration makes sense given that Homeworthy's audience actively follows home décor and quality everyday goods, which overlap closely with what Quince sells.
Uncommon Goods, the marketplace known for unique, handcrafted, and design-forward products, has sponsored content on Homeworthy's YouTube channel. It's a natural match for an audience that gravitates toward distinctive, personality-driven home spaces rather than mass-market décor.
Yes — Homeworthy.com serves as a companion destination for additional home and design content that extends beyond the YouTube channel. The site reinforces the brand's broader identity as a media company devoted to extraordinary homes and the people who live in them.
Homeworthy is active across YouTube, Instagram, and TikTok, with YouTube being its largest platform and home to its long-form house-tour episodes. Across all three platforms combined, it has built a total following of nearly 2 million, placing it firmly in the Macro tier of home and design creators.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@homeworthy · YouTube
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