Homegrown Education is a US-leaning lifestyle and homesteading creator whose content centers on food, home life, and intentional parenting — the handle itself framing domesticity as a form of self-sufficient learning.
Total Followers -0.3%
202K
Across Instagram
Primary Platform
YouTube
202K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$10K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 202,024 | -525 | 1.7% | 0.2 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -162 -0.1% | +0 +0.0% | +0 +0.0% | -162 |
| Last 30 days | -525 -0.3% | +0 +0.0% | +0 +0.0% | -525 |
| Last 90 days | -1717 -0.9% | +0 +0.0% | +0 +0.0% | -1717 |
| Last 365 days | -1717 -0.9% | +0 +0.0% | +0 +0.0% | -1717 |
Daily follower snapshots from CreatorDB's longitudinal index.
Homegrown Education is a US-leaning lifestyle and homesteading creator whose content centers on food, home life, and intentional parenting — the handle itself framing domesticity as a form of self-sufficient learning. The Instagram bio, signed off with a link to a companion goods shop under the Haselmayer name, positions this as a creator-led brand rather than a purely personal account: food described as a "love language," the home as a sanctuary, and the raising of four children as a deliberate, skills-first endeavor. Specialty coffee content threads through the feed alongside broader homesteading themes — whole ingredients, from-scratch cooking, and the rhythms of a home run with intention. The archery reference in the bio adds an outdoor and self-reliance dimension that aligns with a growing homestead-adjacent aesthetic popular in family lifestyle content.
The audience skews heavily female and clusters in the 25–44 range, a demographic with strong purchasing intent around home goods, food products, and family-oriented brands — consistent with the mid-tier rate card and the existence of a dedicated product line. While the US accounts for the plurality of followers, meaningful audience segments in the UK, India, Japan, and Brazil suggest the visual and values-driven content crosses language barriers effectively. A flat recent growth trend indicates a channel in a consolidation phase rather than a breakout moment, but the engagement rate sitting modestly above category median points to a loyal core following. For brands in specialty food, home goods, or values-aligned parenting spaces, the Haselmayer goods shop signals an audience already primed for commerce — making this account a natural fit for product-first sponsorships rather than broad awareness campaigns.
Homegrown_Education reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As a family creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in family and related categories, Homegrown_Education offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Homegrown_Education's tier (Mid, 202K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The account name Homegrown_Education paired with her bio phrase "Raising 4 Wildly Capable Kids" strongly suggests a home-led or homeschool-oriented approach to parenting. Her content blends food, home life, and intentional family living — all hallmarks of the homeschool lifestyle community she speaks to.
She has four children, stated directly in her Instagram bio. Her family and home life are central to her content identity, framing everything from her food philosophy to her parenting approach.
Haselmayer Goods is Homegrown Education's own shop, run under the handle @haselmayergoods and promoted directly in her Instagram bio. It appears to be a lifestyle or home goods brand built around her family name and the home-centered values she shares with her audience.
Based on her owned shop @haselmayergoods — linked right in her bio — Haselmayer is almost certainly her family surname. Naming a personal lifestyle brand after your family name is a common move among home and family creators, and it fits her broader identity as a mother and home-centered creator.
Specialty coffee is a recurring content topic for her, reflected in hashtags like #specialtycoffee and #coffeelover that she uses consistently. Her bio describes food as her "love language," and craft coffee fits naturally into that whole-food, intentional-living identity.
Her account name, the #homegrown hashtag, and her bio's emphasis on meat, grains, and dairy all point to a homestead-adjacent lifestyle where food is sourced, grown, or raised close to home. This is one of the defining angles that sets her apart from mainstream food influencers.
Her bio calls out meat, grains, and dairy as her core food loves, signaling a whole-food, real-food philosophy rather than restaurant dining or processed food content. This positions her squarely in the homesteading and traditional-foods space.
The name reflects the idea that both her children's upbringing and the family's food come from home — grown, raised, and taught there rather than outsourced. It serves as an umbrella identity for homeschooling, homesteading, and intentional home-centered living all at once.
Her primary platform is YouTube, but she has built an audience of well over 200,000 on Instagram, where she posts regularly and runs engagement above the category median. Both platforms appear active as part of her broader content presence.
Her followers skew heavily female — roughly seven in ten — and cluster most in the 25–34 and 35–44 age groups, which aligns closely with the home, family, and food lifestyle niche she occupies. Nearly half her audience is based in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@homegrown_education · YouTube
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