Homegoodiys is a creator whose content centers on budget-conscious home decor, seasonal DIY crafts, and organization — with Dollar Tree as a recurring backdrop and an openly faith-forward voice woven through every platform bio.
Total Followers +0.3%
2.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
148K followers · 7% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$25K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.7% | +573 +0.1% | +0 +0.0% | +2K |
| Last 30 days | +2K +1.4% | +5K +0.7% | +0 +0.0% | +7K |
| Last 90 days | +10K +6.5% | +16K +2.3% | +0 +0.0% | +26K |
| Last 365 days | +10K +6.5% | +16K +2.3% | +0 +0.0% | +26K |
Daily follower snapshots from CreatorDB's longitudinal index.
Homegoodiys is a creator whose content centers on budget-conscious home decor, seasonal DIY crafts, and organization — with Dollar Tree as a recurring backdrop and an openly faith-forward voice woven through every platform bio. The channel name compresses "home goods" and "DIYs" into a single brand identity, telegraphing the creative territory immediately. Content ranges from fall coffee-station styling and holiday centerpieces to Walmart organization hauls, consistently framed around accessibility and ideas suited to a range of skill levels. Posting daily across TikTok, Instagram, and YouTube, the creator keeps seasonal content timely and the feed active across all three platforms.
The audience skews strongly female and concentrates in the 18–34 bracket, and while Dollar Tree content implies a domestic US focus, the following is notably international — substantial portions from India, Brazil, Indonesia, and the UK suggest that visual, tutorial-led formats travel well across language barriers. Engagement rates run meaningfully above category medians on every platform, pointing to genuine community investment rather than passive viewership. Budget home retailers, seasonal décor brands, craft supply companies, and family-friendly lifestyle labels represent the clearest sponsor territory. As DIY and affordable-living content continues to perform well in cost-conscious consumer cycles, Homegoodiys is positioned for steady cross-platform audience growth.
Homegoodiys reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in diy and related categories, Homegoodiys offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Homegoodiys's tier (Macro, 2.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dollar Tree is central to Homegoodiys's brand — hashtags like #dollartreediy, #dollartreefinds, and #dollartreecrafts are core to almost every content cycle, and they regularly turn budget Dollar Tree items into polished home decor and craft projects. That said, they also feature Walmart finds and broader home organization content, so the channel covers affordable styling beyond just one retailer.
Yes — faith is a visible and consistent part of the Homegoodiys brand across every platform. Their YouTube and Instagram bios open with "God first" and their Instagram bio explicitly describes the channel as home and crafts "with a tad bit of encouragement," weaving a spiritually positive tone into everyday DIY content.
Homegoodiys references Proverbs 3:5-6 and Psalm 91 on both YouTube and Instagram, and Psalm 27:1 on TikTok — all verses centered on trust, protection, and courage. This consistent scripture-citing across platforms is a signature part of their creator identity that sets them apart in the home decor and crafts space.
Yes — Homegoodiys explicitly states in their Instagram bio that they share "ideas for a variety of skill levels," making the content accessible whether someone is brand new to crafting or already confident with home projects. Their frequent use of inexpensive Dollar Tree materials also keeps the projects low-cost and low-risk for anyone trying something for the first time.
Seasonal styling is a core pillar of what Homegoodiys creates — content includes fall-themed projects like a glass pumpkin jar coffee station and Valentine's Day centerpiece and gift ideas. Leaning into holidays and seasonal transitions throughout the year is one of the main reasons their videos drive strong engagement on TikTok and Instagram ahead of key dates.
It's a popular seasonal project where Homegoodiys styled a fall coffee station using glass pumpkin jars sourced from a budget retailer, combining autumn decor with an everyday functional home setup. The video is a good example of their signature approach — taking affordable seasonal finds and arranging them into a styled, purposeful display rather than pure decoration.
Home organization is a recurring theme alongside crafts and decor — Homegoodiys has posted Walmart finds specifically chosen for organization purposes and regularly uses hashtags like #homeorganization and #organization. Their stated "style + function" approach means they look for products and DIYs that are both visually appealing and practically useful in everyday spaces.
Homegoodiys blends a faith-forward, encouraging voice into budget home and craft content — the warmth and motivation in their videos go beyond pure tutorials, which resonates with an audience looking for inspiration alongside instruction. The heavy focus on Dollar Tree and Walmart finds also positions them squarely in the accessible, real-budget end of home decor rather than aspirational or high-spend styling.
Yes, and TikTok is actually Homegoodiys's largest platform by follower count, where they post home decor and DIY content under the handle @homegoodiys. Their short-form videos there perform well above the home decor category average for engagement, making TikTok a key part of how they reach new audiences.
Homegoodiys has built a combined audience of over 2 million followers across TikTok, Instagram, and YouTube, placing them in the Macro creator tier. TikTok makes up the largest share of that following, with Instagram second and YouTube continuing to grow as a dedicated platform for longer-form home and craft content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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