Homediyary is a creator with a presence on Instagram (636,804 followers), based in PAN. Their content sits in the home & diy space.
Total Followers +0.0%
637K
Across Instagram
Primary Platform
YouTube
637K followers · 100% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.6K–$22K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 636,804 | +0 | 7.2% | — | 2 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -5477 -0.9% | +0 +0.0% | +0 +0.0% | -5477 |
| Last 365 days | -5477 -0.9% | +0 +0.0% | +0 +0.0% | -5477 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| The Home Depot Sponsorship | Sponsored content | Feb 2026 | — | |
| Ninja Home Appliances | Sponsored content | Long-term | — |
Homediyary is a creator with a presence on Instagram (636,804 followers), based in PAN. Their content sits in the home & diy space. Their YouTube bio reads: "📍NJ Interior Designer + Fearless DIYer 🫶🏾Leaving spaces better than I found them ✨BLK GRLS ROCK ✨ 🔎NYTimes, HGTV Magazine, Domino, Apartment Therapy". The full audience and engagement breakdown is below.
Homediyary reaches an audience concentrated in PAN primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Home Appliances, a clear signal of fit for brands in those categories. Demonstrated partners include The Home Depot and Ninja. Engagement on YouTube runs around 7.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For PAN-focused brands in Home Appliances and related categories, Homediyary offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Homediyary's tier (Mid, 637K combined followers, PAN). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Homediyary describes herself as an NJ Interior Designer as well as a hands-on DIYer, meaning she operates as an actual design professional, not purely as a content creator. Her editorial coverage in outlets like HGTV Magazine, Domino, and Apartment Therapy reinforces that professional credibility beyond what a typical home influencer earns.
Yes, Homediyary lists the New York Times among her press features in her public bio, alongside HGTV Magazine, Domino, and Apartment Therapy. Those placements signal that mainstream editorial outlets have recognized her as a legitimate voice in interior design, not just a social media personality.
Yes, Homediyary has a named sponsorship with The Home Depot, producing branded content on Instagram under the #homedepotpartner tag. The partnership is a natural fit given her focus on hands-on DIY home improvement projects and interior transformations.
Yes, HGTV Magazine is one of the editorial outlets Homediyary names in her bio as having covered her work. It is worth noting this is the print and digital magazine, not an appearance on the HGTV television network, though the feature still reflects strong credibility within the home design world.
Yes, Homediyary cites both Apartment Therapy and Domino as publications that have featured her, in addition to the New York Times and HGTV Magazine. Those four outlets collectively represent the most respected editorial spaces for interior design and home styling content.
The phrase BLK GRLS ROCK in her bio is a direct statement of identity and community as a Black female creator working in interior design and DIY, a field where Black women have historically been underrepresented. She carries it openly as part of her brand, signaling that her platform is intentionally inclusive and community-rooted.
Yes, Homediyary has posted content tagged with #ninjapartner and #ninjafireside, indicating an active partnership with Ninja (the SharkNinja brand known for home and kitchen products). The #ninjafireside tag suggests involvement with a specific hearth or home product campaign within their lineup.
Her guiding idea is leaving spaces better than she found them, a phrase she uses in her bio to describe every project she takes on. It reflects an approach where every room — whether a client job or a personal DIY — should show a meaningful, visible improvement rather than a superficial refresh.
Homediyary is based in New Jersey, which she notes directly in her bio as an NJ Interior Designer. The majority of her audience is in the United States, with a significant portion in the UK and other English-speaking markets as well.
Homediyary has built an audience of over 600,000 followers on Instagram and also maintains a YouTube presence, placing her solidly in the Mid-tier creator category. What makes her numbers stand out is that her engagement rate runs several times above the category median, which points to a genuinely active and loyal community rather than passive follower counts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@homediyary · YouTube
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