Homebuilteducation

Yes — her Instagram bio explicitly describes her as a 'Former School Principal turned Homeschool Mom,' which makes her a genuinely unusual voice in the homeschool creator space. That professional background inside institutional education is central to her brand and gives her advice a layer of credibility that most homeschool influencers simply do not have.

The Homeschool Bible™ is a trademarked book authored by Homebuilteducation, built for families who want to rethink how education works outside a traditional school setting. It is the flagship product tied to her broader mission of changing how families approach learning, and the trademark signals it as a formal, branded publication rather than a casual guide.

She frames the move as a deliberate, values-driven decision shaped by what she witnessed while working inside the formal school system. Rather than pointing to a single event, her platform positions her firsthand experience as a school administrator as the very thing that convinced her home education was the right path for her own family.

She creates content using hashtags like #growingupbeforegoogle, #beforesmartphones, #90skids, and #millennialnostalgia, drawing comparisons between how children were raised before the internet era and how kids grow up today. The nostalgia angle ties directly into her education philosophy, resonating with millennial parents who are now making schooling decisions for their own children.

Yes — alongside her homeschool and parenting content, she regularly leans into millennial childhood nostalgia through hashtags like #90skids, #2000skids, and #millennialnostalgia. The approach helps her connect with parents who grew up in that era and are now questioning whether the modern school system is truly serving their kids.

Her bio credits her as the author of The Homeschool Bible™, pointing to it being a written, published work rather than a digital course. The trademarked name reinforces that it is a formal branded product rather than a loosely assembled resource.

No — her tagline 'Changing how families think about education' is clearly aimed at parents at every stage, including those still inside the traditional school system who are only beginning to question it. Her former-principal background makes her particularly compelling for families who want an educator's perspective before deciding whether to make the switch.

Her entire platform is built around changing how families think about education, which signals a critical stance toward conventional schooling. The fact that she left a career as a school principal to homeschool her own children makes that perspective concrete — she has experience on both sides of the classroom door.

She is active on both Instagram and YouTube, with a following that has grown into the hundreds of thousands, concentrated heavily among US-based parents. Instagram is where her community engagement is most visible, while YouTube is listed as her primary platform for longer-form content.

Her audience is predominantly female — roughly two-thirds of her followers are women — and skews toward millennial and younger parents, with most of her community falling in their twenties and early thirties. The United States accounts for the large majority of her following, which aligns directly with her focus on the American homeschooling conversation.