Holasoyfelipes

He is genuinely both. His own bio describes him as a publicista especialista en estrategias de contenido para marcas y empresas — an advertising professional specializing in content strategy for brands and businesses. Rather than positioning himself as a traditional influencer chasing reach, he operates at the intersection of marketing consulting and digital education for Spanish-language audiences.

His Instagram bio explicitly states "No busco + seguidores — mejor crear comunidad," which translates to prioritizing community-building over raw follower growth. This is a deliberate philosophy that sets him apart from most creators in the Latin American space, and his engagement rate — well above the category median — suggests the approach actually works in practice.

Yes — he shared backstage content from El Diablo Viste a la Moda 2, the Chilean television production, across his social channels. The collaboration involved him working alongside Diana Bolocco, one of Chile's most recognized TV hosts, giving his audience a behind-the-scenes look at the show.

Diana Bolocco is one of Chile's best-known television presenters, with a long career across major Chilean networks. Holasoyfelipes collaborated with her around El Diablo Viste a la Moda 2, where he produced or appeared in backstage content tied to that production — bridging his digital content world with mainstream Chilean television.

AI-focused tutorials are a significant part of his output, with recurring hashtags like #tutorialia, #contenidoia, and #gemini appearing consistently across his posts. He covers how creators and marketing professionals can apply AI tools to build smarter content strategies, making his channel particularly relevant for businesses navigating the current shift toward AI-assisted production.

He has been openly critical, with posts directly stating that most brands simply do not know how to execute effective influencer collaborations on Instagram. His content on this topic challenges the standard "pay and post" approach, arguing that brands need a deeper understanding of platform mechanics and community dynamics to make partnerships actually perform.

Instagram platform literacy is a core pillar of his content — hashtags like #hackdeinstagram and #actualizacioninstagram appear regularly in his posts. He breaks down algorithm changes, new features, and practical shortcuts aimed at creators and brand managers who need to stay current on how the platform works.

CapCut appears among his frequently used hashtags, indicating he covers video editing tools as part of his broader content strategy education. His tutorials are aimed at creators and marketing professionals who want to produce higher-quality content without a full production setup.

Holasoyfelipes is from Chile — he displays the Chilean flag in his bio and his largest audience segment is based there. Despite his Chilean roots, his Spanish-language content draws substantial audiences from Mexico, Spain, Argentina, and the United States, making him a genuinely pan-Latin American voice in the content strategy and digital marketing space.

His TikTok following is notably larger than his Instagram, with well over half a million followers on TikTok compared to over 300,000 on Instagram. His engagement on TikTok also runs higher, which makes sense given that his practical, tutorial-style content tends to thrive in short-form video formats.