Hochudomoj

"Хочу домой" translates from Russian as "I Want to Go Home". The name frames the channel's core concept: exploring what home and ordinary life look like for people living in extraordinary, difficult, or isolated conditions around the world.

Yes — one of the channel's most widely discussed videos follows a visit to the sketchiest bars in Africa during a trip to Ethiopia, where the host ate raw brains washed down with bile as part of experiencing local food culture firsthand. This kind of unglamourized, full-immersion participation is a signature approach of the channel.

The channel released a video exploring tribal traditions in Africa that involve subjecting women to painful rituals — the host described being moved to tears while filming. Hochudomoj regularly documents cultural practices that rarely receive mainstream coverage, including ones that are disturbing or ethically confronting.

Yes — the channel published a video about daily life in Venezuela in the aftermath of the presidential arrest, highlighting extremes like petrol being cheaper than water and average salaries of around one dollar. These deep-dives into countries in the middle of political or economic collapse are a core format for Hochudomoj.

The channel describes itself as a mix of documentary and adventure, explicitly setting itself apart from conventional travel vlogs. The focus is on how ordinary people survive in unusual or extreme conditions — covering topics from dictatorial regimes and experimental communes to economic crises and social collapse.

Yes — exploring life under dictatorial regimes and in places hit by political or economic collapse is central to the channel's identity. Venezuela and Ethiopia are among recent destinations, and the channel's own bio explicitly names dictatorial regimes and experimental communes as subjects it investigates.

The #гастротур (gastro-tour) content follows the host eating and drinking alongside locals in each destination, from unusual street food to deliberately challenging traditional dishes. The recurring hashtag #хочупожрать ("I want to eat") signals that food is a consistent lens through which the channel explores and compares wildly different ways of life.

Recent sponsors include realme (smartphones), Горбилет (event and ticket booking), Sutochno.ru (short-term apartment rentals), AutoSpot (car marketplace), and Okko (Russian streaming platform). The sponsor mix reflects an audience that is Russian-speaking, digitally active, and comfortable spending on travel and consumer tech.

The channel has grown past 1.3 million subscribers on YouTube, placing it firmly in the Macro creator tier for Russian-language content. Engagement runs well above the category median — a strong signal for a documentary-style format, which typically draws a more passive audience than entertainment-first channels.

Hochudomoj is based in Belarus and publishes content entirely in Russian. The audience is overwhelmingly Russian-speaking, with the largest share of viewers coming from Russia, followed by Ukraine, Kazakhstan, and Belarus — and it skews heavily male, concentrated in the 25–44 age range.