Japan
Hitoedes13 — whose handle takes its name directly from the Japanese word for monolid eyes (一重, hitoede) — is a Tokyo-based fashion and beauty creator originally from the Kansai region.
Total Followers +3.3%
826K
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
369K followers · 45% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.3K–$11K / IG post
Her Instagram profile highlights a new product launch on July 22, 2026 at 19:00, suggesting a merchandise or collaboration release.
She posted a sponsored TikTok for the YSL Beauty 'Couture Mini Clutch' eyeshadow palette ahead of its July 23 early-access and August 1 wide release in Japan.
Her Instagram profile highlights a real-world pop-up event she organised, reflecting a push beyond digital content into in-person fan experiences.
Her Instagram story highlights reference 🇩🇰 Fashion Week attendance, signalling a step up from purely domestic content toward international fashion credibility.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +628 +0.2% | +2K +0.8% | +1K +0.6% | +4K |
| Last 30 days | +2K +0.7% | +17K +7.0% | +8K +3.8% | +28K |
| Last 90 days | +4K +1.0% | +22K +9.0% | +14K +6.3% | +39K |
| Last 365 days | +4K +1.0% | +22K +9.0% | +14K +6.3% | +39K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| romand_jp Sponsorship | Sponsored content | Apr 2026 | — | |
| moton_jp Sponsorship | Sponsored content | Apr 2026 | — | |
| francfranc_official Sponsorship | Sponsored content | Apr 2026 | — | |
| Rom&nd Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| qruam.jp Sponsorship | Sponsored content | Nov 2025 | — |
Hitoedes13 — whose handle takes its name directly from the Japanese word for monolid eyes (一重, hitoede) — is a Tokyo-based fashion and beauty creator originally from the Kansai region. Her content occupies a distinct, underserved corner of Japanese beauty media: makeup tutorials designed specifically for women with single eyelids, a feature that mainstream J-beauty and K-beauty content has historically overlooked in favor of double-eyelid looks. Her YouTube channel bio frames this as a mission — to help women who feel frustrated by their eye shape and to make fashion and beauty feel accessible and joyful for them. A trained fashion student, she layers clothing coordination content alongside her makeup work, drawing on a Korean-influenced aesthetic that is reflected in both her product choices and the cross-border niche tags attached to her profile.
Across TikTok, YouTube, and Instagram, Hitoedes13 maintains a combined audience running into the hundreds of thousands, with engagement rates that run well above category norms — particularly on Instagram, where her audience skews heavily toward women aged 18 to 34. Her sponsor roster leans into the Korean beauty crossover that defines her aesthetic: Rom&nd, a South Korean lip and base cosmetics brand with strong traction among Japanese Gen Z consumers, has appeared in multiple campaigns, while Francfranc signals an extension into lifestyle and home goods that broadens her commercial footprint beyond pure beauty. With YouTube growing at a notably faster pace than her other platforms and her monolid makeup content filling a gap that few mid-tier creators are addressing directly, she is well-positioned to deepen her authority as a go-to resource for a loyal and highly specific audience segment.
Hitoedes13 reaches an audience concentrated in Japan primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. Demonstrated partners include romand_jp and moton_jp. Engagement on TikTok runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in fashion and related categories, Hitoedes13 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hitoedes13's tier (Mid, 826K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hitoedes13 has built her entire brand around celebrating and enhancing monolid eyes (一重) without surgery or alteration, and she has made videos explaining that choice directly. Her core message is that girls with monolid eyes can look stylish and confident on their own terms — reframing a feature many in Japan feel pressured to change as something worth embracing.
She documented a moment where she revisited eyelid tape (アイプチ) almost as a commemorative experiment, having previously declared she was done with it for good — the video title teases a surprising result with an '⁉️'. It's framed as a fun, self-aware challenge rather than a change of heart, and it fits her pattern of turning personal experiences with monolid beauty into relatable content.
一重メイク (hitoe makeup) refers to makeup techniques designed specifically for monolid eyes, which lack the visible crease that standard Western or double-eyelid-focused tutorials assume. Hitoedes13 focuses on it because she herself has monolid eyes and wanted content that actually spoke to girls in the same situation — her YouTube bio explicitly says she wants to be a resource for girls struggling with the same concerns.
Yes — her YouTube bio describes her as a 服飾学生 (fashion and apparel school student) who shares fashion tips alongside her makeup tutorials. That combination of studying fashion formally while producing daily style content gives her a more technical angle on clothing than most beauty-first creators.
She is originally from the Kansai region but now lives in Tokyo. She mentioned in a post that both she and her younger brother relocated to Tokyo independently, and they try to meet up for a meal roughly once a month since they're both now in the same city.
Yes, her brother has appeared in at least one styling challenge where she tried to put together a cute outfit improvised from his shirt. She noted they're from Kansai but both living in Tokyo and see each other monthly, giving the collab a warm, slice-of-life feel that her audience responds to.
Yes — Rom&nd, the popular Korean beauty brand, is one of her confirmed sponsor partners, with collaborations appearing on both her Instagram and YouTube channel. This fits her broader lean into Korean beauty trends, which her content regularly references through Korean fashion and skincare product recommendations.
She regularly uses hashtags like #qoo10 and #メガ割 (Qoo10's major sale event), signaling that she actively points her audience toward products available on the Korean-origin shopping platform. The items tend to be Korean skincare, body care, and beauty products — fitting her niche in Korean beauty trends for a Japanese audience.
Her Instagram bio lists her as a director at @monepine_official, indicating a professional creative role beyond her personal creator work. While the full scope of the project isn't publicly detailed in her channel bios, it positions her as someone operating on both the talent and production side of creator-adjacent work.
Beyond TikTok she posts regularly on YouTube and Instagram. YouTube carries her longer monolid makeup tutorials and fashion commentary, TikTok her short-form daily makeup and outfit content, and Instagram her curated fashion looks along with daily life stories — each platform plays a slightly different role in her content strategy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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