Chancè, known online as Hindirlane, is a Congolese American lifestyle and family vlogger based in Charlotte, North Carolina, who has built a multi-platform following around the candid realities of motherhood and marriage.
Total Followers +0.2%
1.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
17K followers · 2% of audience
Engagement
6.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.2K–$10K / IG post
The Charlotte, NC–based nonprofit, with Hindirlane as CEO-Founder, aims to bridge the gap for mothers who earn too much for government aid but too little to afford childcare, household help, and mental health support.
The Substack, covering parenting, mental wellness, and women's advocacy, extends her content beyond social video into long-form writing for her community.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +462 +0.2% | +425 +0.1% | +887 |
| Last 30 days | +100 +0.6% | +1K +0.6% | +595 +0.1% | +2K |
| Last 90 days | +0 +0.0% | +1K +0.6% | -1360 -0.2% | -38 |
| Last 365 days | +0 +0.0% | +1K +0.6% | -1360 -0.2% | -38 |
Daily follower snapshots from CreatorDB's longitudinal index.
Chancè, known online as Hindirlane, is a Congolese American lifestyle and family vlogger based in Charlotte, North Carolina, who has built a multi-platform following around the candid realities of motherhood and marriage. She documents life as a stay-at-home mom to four children — all under four years old — weaving together day-in-the-life vlogs, soul food cooking, beauty routines, family travel, and personal reflection into a warm, community-driven content mix. Her channel branding, anchored by recurring hashtags like #hindirlanejourney and #blacksahm, reflects a deliberate effort to cultivate a recognizable subcultural identity rather than simply chase algorithmic trends.
Beyond the vlogs, Chancè has extended her platform into media and advocacy: she founded Empower Her Village, a women's empowerment community, and hosts the Selfishparenting podcast, which reframes self-care as central rather than contrary to good parenting. Her audience skews heavily female and young adult, with notable international reach across the UK, Brazil, and Indonesia alongside her core U.S. base. Engagement runs well above category norms across all platforms — particularly on TikTok — signaling a loyal, emotionally invested community. For brands in maternal wellness, food, haircare, or women's lifestyle, she represents a high-trust voice whose advocacy work adds a layer of credibility that extends well beyond standard parenting content.
Hindirlane reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in vlog and related categories, Hindirlane offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hindirlane's tier (Macro, 1.1M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hindirlane's real name is Chancè. She introduces herself by that name in her YouTube channel description, where she describes herself as a companion to her audience on 'this whirlwind adventure called life,' even though she is widely known online by her handle @hindirlane.
Hindirlane has four children, all under the age of four. She calls herself the 'chaos coordinator' for her family and has built her entire content identity around the loud, real, joyful experience of raising four little ones at the same time.
Hindirlane is Congolese American and is based in Charlotte, North Carolina. She openly celebrates her Congolese heritage across her platforms, including flying the Congolese flag emoji in her Instagram bio.
Empower Her Village is a women's advocacy community founded by Hindirlane. She lists it across all her social bios as a defining part of who she is beyond motherhood, signaling that the organization is a serious ongoing project rather than just a side interest.
Selfish Parenting is a podcast hosted by Hindirlane that leans into the idea that mothers taking care of themselves is not selfish — it makes them better parents. It runs alongside her YouTube and social content and reflects a core theme she returns to again and again: that self-care and good mothering are not opposites.
Hindirlane is a full-time stay-at-home mom, and that is genuinely central to her content and her identity. She uses the hashtag #blacksahm consistently and has built a loyal following specifically because her portrayal of SAHM life feels honest and unfiltered rather than curated.
Hindirlane makes soul food on her channel, with candied yams being one of her most talked-about dishes. Her food content tends to wrap cooking into family moments — a recent video showing her kids' unfiltered reaction to her candied yams became a standout, relatable post for her audience.
The hashtag #hindirlanejourney is Hindirlane's signature community tag, used by both her and her followers to connect content around her family's ongoing story. It reflects how she frames her channel — less as a broadcast and more as a shared adventure that her audience is living alongside her.
Yes, Hindirlane participates in Vlogmas, the YouTube tradition of daily uploads throughout December. She has used hashtags including #vlogmas2023, giving her audience a daily window into the holiday season with her husband and four young children.
Hindirlane combines the everyday chaos of being a Black stay-at-home mom of four with a genuine advocacy voice — through Empower Her Village and the Selfish Parenting podcast — that goes beyond typical family vlogging. Her content sits at the intersection of #blackmomvlogs, women's empowerment, soul food, and marriage, making her one of the more multi-dimensional creators in that space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hindirlane · YouTube
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