United States
Joel Haas built Highspeeddining from a decades-long career in comedy radio — as a DJ, programmer, and content producer — into a food-media brand centered on one obsessive pursuit: documenting the world's most creative fine dining.
Total Followers +1.5%
2M
Across Instagram, YouTube, TikTok
Primary Platform
532K followers · 27% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8K–$19K / IG post
Joel Haas was included in a NYT feature on "marathon eaters" who make it their mission to dine at every restaurant on major best-of lists, cementing his mainstream media profile.
International business outlet CityAm highlighted Haas in a feature on the world's most committed Michelin-star diners, extending his press reach to a UK audience.
The in-depth feature covered his milestone meal at The Inn at Little Washington, where chef Patrick O'Connell's team greeted him with a blue sash emblazoned with "1,000" and a congratulatory video from the MICHELIN Guide's international director.
The Guide ran a dedicated article and partnered with Haas on a video showcasing his 1,000th Michelin-starred meal, with the MICHELIN Man (Bibendum) in attendance at The Inn at Little Washington.
The Washington ABC affiliate had Haas in-studio as he approached his landmark 1,000th Michelin-starred meal, generating significant local press buzz before the event.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -106 -0.0% | +6K +5.2% | +0 +0.0% | +6K |
| Last 30 days | -744 -0.1% | +31K +25.1% | +0 +0.0% | +30K |
| Last 90 days | +0 +0.0% | +60K +49.3% | +0 +0.0% | +60K |
| Last 365 days | +0 +0.0% | +60K +49.3% | +0 +0.0% | +60K |
Daily follower snapshots from CreatorDB's longitudinal index.
Joel Haas built Highspeeddining from a decades-long career in comedy radio — as a DJ, programmer, and content producer — into a food-media brand centered on one obsessive pursuit: documenting the world's most creative fine dining. Based in the United States, Haas has spent more than six years eating restaurant food for every meal, logging over 1,100 Michelin-starred sittings at venues ranging from Blue Hill at Stone Barns in Tarrytown to Copenhagen's avant-garde Alchemist. His entertainment background gives the content an accessible, humor-inflected quality that sets it apart from the more reverential tone typical of high-end culinary creators.
Across his platforms, TikTok anchors the broadest reach with billions of accumulated views, while YouTube has shown notably sharp recent growth as long-form food content gains wider traction. His audience skews predominantly female and millennial, concentrated in the United States with meaningful secondary reach into the United Kingdom. That pairing of serious culinary credentialing — every course documented, every bite recorded — with a mass-market entertainment sensibility positions Highspeeddining favorably for partnerships with upscale hospitality groups, travel and lifestyle brands, and premium food purveyors looking to reach engaged, experience-driven consumers.
Highspeeddining reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Highspeeddining offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Highspeeddining's tier (Macro, 2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Highspeeddining's real name is Joel Haas. He created the account to document what he calls "the world's most creative foods" and the top restaurants serving them, and he includes his name and direct email in his public bios across every platform.
Yes — Joel Haas has publicly documented eating over 1,100 Michelin star meals, a count he tracks and references across his Instagram, TikTok, and YouTube bios. He even filmed a dedicated milestone video when he reached his 1,000th Michelin star meal, which took place at a restaurant holding both Three Michelin Stars and a Michelin Green Star.
Yes, Joel Haas has been eating restaurant food for every meal for over six and a half years straight — it is not a stunt but his documented daily lifestyle. That sustained commitment is what allows him to accumulate the sheer volume of high-end dining experiences, including over 1,100 Michelin star meals, that define his content.
Highspeeddining celebrated his 1,000th Michelin star meal at a Three Michelin Star restaurant that also holds a Michelin Green Star designation. He captured and shared the milestone across his channels, framing it as a landmark moment after years of systematic restaurant dining.
Highspeeddining gave the title "The Crunchiest Meal in America" to Stone Barns, the Two Michelin Star restaurant in Tarrytown, New York. The farm-to-table tasting menu at Stone Barns is celebrated for its hyper-seasonal, textural creativity, which made it a natural fit for that kind of standout claim in his content.
The Caviar Marble is a course at Two Michelin Star Alchemist in Copenhagen where caviar is solidified into a marble shape — Highspeeddining featured it as a prime example of the restaurant's boundary-pushing, theatrical approach to food. Alchemist is widely regarded as one of the world's most conceptually ambitious dining experiences, making it a recurring reference point in his content about creative cuisine.
Yes — Joel Haas spent over 35 years in the entertainment industry as a comedy radio DJ, programmer, and content producer before pivoting to food creation. That deep background in comedy and audience engagement is what gives his fine dining videos their humor-forward, accessible tone, even when he is covering three-Michelin-star restaurants.
Highspeeddining featured the Crab Stuffed Avocado as a signature dish at The Occidental in Washington, D.C. His content regularly spotlights named signature dishes at specific restaurants rather than just reviewing a meal broadly, which is a hallmark of his documentation style.
ASMR is a consistent thread in Highspeeddining's content — he regularly tags videos with #asmr and #asmreating, and because he records every course and every bite up close, the natural sounds of fine dining textures feature prominently. It is part of how he bridges the niche fine dining audience with the much larger ASMR food community.
Highspeeddining is active on TikTok, Instagram, and YouTube, with his largest following on TikTok where he has accumulated over a billion and a half views. His overall audience skews heavily toward the United States, with the United Kingdom and Malaysia also representing meaningful viewer bases.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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