Higherupwellness is a creator with a presence on YouTube (46,800 followers), Instagram (1,039,665 followers), TikTok (2,100,000 followers).
Total Followers +0.6%
3.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
47K followers · 1% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
Michael Smoak announced a live speaking tour spanning 15 cities across the US and Canada, with tickets promoted across his podcast and social channels.
Smoak dedicated a podcast episode to reflecting on growing to 3 million followers across platforms in three years, sharing lessons learned from zero.
Smoak was invited to speak at UF's prestigious ACCENT program, drawing students to the University Auditorium for a Q&A on personal, physical, and career goals.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +98 +0.2% | +3K +0.3% | +0 +0.0% | +3K |
| Last 30 days | +505 +1.1% | +18K +1.7% | +0 +0.0% | +18K |
| Last 90 days | +3K +5.4% | +91K +8.8% | +0 +0.0% | +94K |
| Last 365 days | +3K +5.4% | +91K +8.8% | +0 +0.0% | +94K |
Daily follower snapshots from CreatorDB's longitudinal index.
Higherupwellness is a creator with a presence on YouTube (46,800 followers), Instagram (1,039,665 followers), TikTok (2,100,000 followers). Their content sits in the wellness & motivation space. Their YouTube bio reads: "Sharing easily implementable ways to improve your life.". The full audience and engagement breakdown is below.
Higherupwellness reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fitness and related categories, Higherupwellness offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Higherupwellness's tier (Macro, 3.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
This is Higherupwellness's core philosophy and signature tagline, used consistently across their Instagram and TikTok profiles. The idea is that self-improvement doesn't require complicated systems — the steps are clear and straightforward, but actually showing up and doing the work is the genuinely hard part. It frames the entire channel's identity around actionable, no-excuses wellness rather than abstract inspiration.
The #higherupwellnesschallenge is a community participation challenge that Higherupwellness runs across their social platforms, encouraging followers to take on specific wellness or self-improvement actions and share their results using the hashtag. It's a signature way the creator builds accountability and engagement within their audience. The challenge is one of the recurring pillars that ties their motivational content to real-world action.
The HigherUp Podcast is Higherupwellness's audio show, promoted directly in their Instagram bio alongside their tour announcement. It extends their motivational and wellness content into a longer interview and conversation format, covering topics like mindset, leadership, emotional well-being, and personal development. It complements the short-form content they post on TikTok and Instagram by going deeper on the same themes.
Yes — as of their active Instagram and TikTok bios, Higherupwellness has announced a live tour with tickets available through the link in their profile. This puts them in a small group of wellness and motivational creators who have taken their brand from purely online content into in-person events. Ticket and venue details are shared directly through their social channels.
The #stepcheck is a recurring content format associated with Higherupwellness that appears consistently among their most-used hashtags. It connects their motivational messaging to a concrete, trackable daily habit — specifically around daily movement and step goals as part of a broader fitness lifestyle. It's a signature series that makes their wellness content feel measurable rather than purely motivational.
Higherupwellness goes well beyond motivational quotes — their content explicitly covers structured workout programs, strength training, bodybuilding, and core fitness routines. Hashtags like #workoutprogram, #workoutplan, #bodybuilding, and #strength appear consistently across their posts, signaling practical, how-to fitness content. The motivational messaging and the workout programming are packaged together as one unified approach to improvement.
Higherupwellness covers both — their YouTube content is categorized under psychology, emotional education, and leadership alongside physical fitness topics, and their declared identity is as a motivational speaker, not just a fitness creator. The emotional and mental side of self-improvement is central to what they do, with physical wellness treated as one layer of a broader whole-person approach. Interviews and mindset content appear alongside workout and movement videos.
Yes, Higherupwellness has posted food content, including a recipe video on how to cook a high-quality steak at home for a fraction of the restaurant price. This lifestyle content sits alongside their fitness and motivational videos, reflecting a holistic 'improve your life' philosophy that includes what you eat and how you prepare it. It's less frequent than their core fitness and mindset content but consistent with their overall brand.
TikTok is Higherupwellness's largest individual platform by a considerable margin, with their Instagram following sitting at roughly half the size of their TikTok audience. Engagement on TikTok also runs significantly above the category average, making it their strongest platform for reach and interaction. Their YouTube channel is notably smaller but remains active with consistent uploads.
The Higherupwellness audience is genuinely global — the United States makes up the largest single share, followed by substantial audiences in India, Indonesia, the United Kingdom, and Mexico. This cross-continental spread reflects the universal appeal of motivational and wellness content that isn't tied to a specific culture or language. The audience skews predominantly female and is concentrated in the 18–34 age range, with a notable portion of viewers aged 45 and above.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@higherupwellness · YouTube
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