Data refreshed Sep 22, 2026 · 8:34 AM UTC
Culture & Politics Podcast United States

Higherlearning

Full Creator Stats Live · Updated 2026-09-22

Higher Learning is a culture and commentary podcast produced under The Ringer network, co-hosted by Van Lathan and Rachel Lindsay.

NicheCulture & Politics Podcast TierMid Engagement6.6%

Total Followers +3.7%

225K

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

102K followers · 45% of audience

Engagement

6.6%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1.5K–$3.8K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 102,000 +2K 6.6% 4 5 days ago
Instagram 75,984 +6K 6.0% 5.1 3 days ago
TikTok 47,000 +667 10.1% 1.9 20 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +1K +1.0% +2K +2.1% +0 +0.0% +3K
Last 30 days +2K +2.0% +6K +7.2% +667 +1.4% +8K
Last 90 days +6K +6.1% +18K +24.0% +907 +1.9% +25K
Last 365 days +6K +6.1% +18K +24.0% +907 +1.9% +25K

Audience Demographics

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16K40K64K87K111K Sep 23Dec 23Mar 23Jun 22Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Higherlearning

Higher Learning is a culture and commentary podcast produced under The Ringer network, co-hosted by Van Lathan and Rachel Lindsay. Lathan built his public profile during a lengthy tenure at TMZ, where a 2018 on-air exchange with Kanye West drew widespread attention and established him as a commentator willing to engage directly with difficult conversations in Black culture. Lindsay, an entertainment attorney, rose to national prominence as the first Black lead on ABC's The Bachelorette before pivoting decisively toward media, becoming one of the more prominent Black female voices in mainstream sports and entertainment commentary. Together, they publish twice weekly across YouTube, Instagram, and TikTok, covering the intersection of hip-hop, Black politics, film, and sports with a tone that mixes sharp analysis with candid, sometimes irreverent, opinion.

Brand fit

Why brands partner

Higherlearning positions squarely in the Black culture, politics, and sports commentary space as a twice-weekly Ringer podcast, making it a natural fit for brands targeting culturally engaged, English-speaking audiences across North America and anglophone markets. The show's opinion-led format with recurring guests creates organic mid-roll and host-read integration windows for sports betting platforms, streaming services, lifestyle apparel, and financial-services brands seeking credibility within Black media. Engagement running materially above category median across YouTube and Instagram signals an audience that actively participates rather than passively consumes—a meaningful quality indicator for sponsors evaluating cost-efficiency at the mid-tier level. The audience skews heavily male and clusters within the 18–44 range, with the US representing the dominant share of reach, followed by the UK and Canada—a distribution well-suited to advertisers with pan-anglophone or North America-first objectives. Posting cadence is consistent on YouTube and Instagram, with TikTok serving as a secondary amplification surface. FanDuel is a confirmed sponsor, anchoring the show's sports-adjacent commercial credibility; the hip-hop, politics, and pop-culture mix also makes it plausible territory for streaming platforms, sneaker brands, and culturally positioned CPG or grooming labels.

Estimated Rate Card

Benchmark estimates for a creator at Higherlearning's tier (Mid, 225K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Van Lathan famous for before Higher Learning podcast?

Van Lathan built his public profile as a producer and on-air personality at TMZ, where he became widely recognized for directly confronting Kanye West in 2018 after West claimed slavery was "a choice." That viral exchange established him as an unflinching voice on Black culture and politics, a quality he carries into every Higher Learning episode.

Was Rachel Lindsay really the first Black Bachelorette?

Yes, Rachel Lindsay made history in 2017 as the first Black lead on The Bachelorette, starring in Season 13 of the franchise. After her time on the show she became a prominent entertainment commentator and eventually co-host of Higher Learning, where she brings the same willingness to speak plainly about culture, politics, and public figures.

What network produces the Higher Learning podcast?

Higher Learning is produced by The Ringer, the sports and pop-culture media company founded by Bill Simmons that was acquired by Spotify in 2020. That affiliation gives the show editorial credibility and broad distribution across major podcast platforms.

Why does Higher Learning keep covering Jay-Z controversies?

Jay-Z sits at the center of what Higher Learning does — his moves around commerce, loyalty, and public image raise exactly the questions the show is built to dissect. Van Lathan and Rachel Lindsay have covered everything from Memphis Bleek publicly backing Jay-Z amid backlash over a Target deal to the critical reception of Jay-Z's freestyles, treating his decisions as cultural flashpoints rather than celebrity gossip.

Does Higher Learning tell you how to vote?

The hosts are explicit that they will not tell listeners how to vote — Rachel Lindsay has made that boundary public — but they share their own strong opinions on candidates and political events without pulling punches. The philosophy is less "here's your ballot guide" and more "here's exactly how we feel, and you decide for yourself."

Who is Jasmine Crockett and why does Higher Learning cover her?

Jasmine Crockett is a Democratic congresswoman from Texas who has become one of the most vocal and culturally visible progressive voices in Washington. Higher Learning covers her because she sits squarely at the intersection of Black politics and mainstream political drama, which is precisely the territory Van Lathan and Rachel Lindsay specialize in.

Who sponsors Higher Learning podcast?

FanDuel has run sponsored campaigns alongside Higher Learning, a natural fit given the show's predominantly male, sports-engaged audience. The hosts' credibility in Black sports and entertainment culture makes the podcast an appealing vehicle for brands trying to reach that demographic authentically.

Is Higher Learning on Spotify?

Yes — because The Ringer is owned by Spotify, Higher Learning is available on Spotify alongside YouTube and other major podcast apps. The show publishes new episodes twice a week, so it's easy to stay current regardless of which platform you prefer.

How often do Van Lathan and Rachel Lindsay drop new Higher Learning episodes?

Higher Learning releases new episodes twice a week, keeping the show timely enough to react to fast-moving news in Black politics, sports, and entertainment. That consistent cadence is a big part of why the show maintains an audience that returns regularly and engages well above the category average.

What kind of audience does Higher Learning attract?

The Higher Learning audience skews heavily male and falls mostly in the 18-to-44 age range, with the large majority of listeners based in the United States. The show's blend of political commentary, sports debate, and entertainment analysis appeals to people who want substantive, culturally grounded takes rather than surface-level hot takes.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 8:34 AM UTC · Slug: higherlearning

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