Brazil
Hiago Fernandes is a Brazilian bassist who has built his personal brand squarely around his instrument: the handle "contrabaixo" is simply the Portuguese word for bass guitar, signaling from the outset that his content is specialist and unapologetic about it.
Total Followers +0.9%
84K
Across Instagram
Primary Platform
YouTube
84K followers · 100% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.7K–$4.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 83,973 | +714 | 5.2% | 2.3 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +17 +0.0% | +0 +0.0% | +0 +0.0% | +17 |
| Last 30 days | +714 +0.9% | +0 +0.0% | +0 +0.0% | +714 |
| Last 90 days | +7K +7.8% | +0 +0.0% | +0 +0.0% | +7K |
| Last 365 days | +7K +7.8% | +0 +0.0% | +0 +0.0% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
Hiago Fernandes is a Brazilian bassist who has built his personal brand squarely around his instrument: the handle "contrabaixo" is simply the Portuguese word for bass guitar, signaling from the outset that his content is specialist and unapologetic about it. Based in Brazil and posting primarily to Instagram, he orbits Brazilian jazz and tribute-style performance content, with hashtags pointing to Amy Winehouse covers and Michael Jackson interpretations filtered through a jazz sensibility. That blend — internationally recognizable repertoire reworked in a Brazilian jazz idiom — gives his videos an accessible entry point without sacrificing musicianship.
His standout metric is engagement: at roughly three and a half times the category median, his micro-scale audience is notably active, which matters more for his primary monetization lever than raw reach does. That lever is his own product — the "Método Baixista 5D," a bundled online bass course pitched as five courses for the price of one, making his Instagram effectively a long-running acquisition funnel. His audience skews younger and, unusually for instrument-focused content, majority female, suggesting his appeal extends beyond aspiring bassists into broader music appreciation. As the Brazilian creator-education economy matures, his course-first model positions him well to grow independently of brand sponsorships.
Hiagofernandescontrabaixo reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Hiagofernandescontrabaixo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hiagofernandescontrabaixo's tier (Micro, 84K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
'Contrabaixo' is the Portuguese word for bass guitar (or double bass). Hiago Fernandes built his entire handle around the instrument, effectively turning his username into a search keyword for anyone looking for bass guitar content in Brazil. It signals immediately that his channel is focused on bass playing and education.
The Método Baixista 5D is Hiago Fernandes's flagship online bass guitar course, bundling five courses for the price of one. It is the main commercial product he advertises in his Instagram bio, targeting beginner to developing bass players who want structured online instruction in Portuguese.
Hiago Fernandes is primarily an online bass guitar educator, not just a performer. His Método Baixista 5D course bundle is the core of his business, and his social content functions as a funnel to attract learners. His audience skews heavily toward younger adults aged 18 to 34, a typical demographic for online music education.
Yes, Amy Winehouse tribute content is among his most-used hashtag categories on Instagram. This kind of soul and jazz-influenced tribute content lets him demonstrate bass technique through songs fans already love, drawing in listeners who might not have been searching specifically for bass tutorials.
Hiago Fernandes centers his content around Brazilian jazz, alongside soul and pop tribute performances. His top hashtags point to Brazilian jazz music and jazz guitar, suggesting a style rooted in bossa nova and MPB-adjacent sounds rather than rock or metal bass playing.
Around two-thirds of Hiago Fernandes's Instagram audience is female, which is unusually high for an instrument-focused creator. This likely reflects his tribute-led content strategy — covering beloved artists like Amy Winehouse attracts music fans broadly, not just people who are actively learning bass guitar.
Yes, the combination of tribute performances and educational content appears to define his style. Hashtags like Amy Winehouse tribute and Brazilian jazz sit alongside an educator identity, suggesting he uses popular songs as demonstration vehicles to teach bass concepts while keeping the content entertaining for general music fans.
Yes, the overwhelming majority of his audience is based in Brazil and his content is in Portuguese. He has a small secondary reach into the United States and Portugal, which makes sense given shared language, but his brand and course offerings are clearly built for the Brazilian market.
YouTube is listed as his primary platform, though his most measurable social presence is on Instagram in the Micro tier. YouTube likely hosts his longer-form bass lessons and full performances, while Instagram reels serve as shorter discovery content that drives followers toward his courses.
His engagement rate on Instagram runs well above the typical benchmark for musicians and bands — roughly three times the category median. For a Micro-tier creator, that level of interaction suggests a genuinely invested community of learners and fans, which is more useful for music-education or instrument-brand partnerships than raw follower size alone.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hiagofernandescontrabaixo · YouTube
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