Malaysia
Known online as Coco (小可), this Malaysia-based creator born in 2004 has built a Mandarin-language lifestyle and beauty channel that speaks directly to Chinese-speaking audiences across Southeast Asia.
Total Followers -0.3%
373K
Across Instagram, YouTube
Primary Platform
269K followers · 72% of audience
Engagement
6.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$9.4K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1751 -0.7% | +0 +0.0% | +0 +0.0% | -1751 |
| Last 30 days | -1159 -0.4% | +0 +0.0% | +0 +0.0% | -1159 |
| Last 90 days | -1994 -0.7% | +0 +0.0% | +0 +0.0% | -1994 |
| Last 365 days | -1994 -0.7% | +0 +0.0% | +0 +0.0% | -1994 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| PADI / PADI TV Sports / Diving | Brand ambassador | Long-term | — | |
| cons.my Lifestyle | Brand ambassador | Long-term | — | |
| lovemaya.my Lifestyle / Beauty | Brand ambassador | Long-term | — | |
| coforyou_ Wellness / Lifestyle | Founder / owned brand | Long-term | — | |
| COSRX Skincare | Sponsored content | 2025–2026 | — | |
| UNIQLO Fashion / Apparel | Sponsored content | 2026 | — | |
| L'Oréal Professionnel Hair / Beauty | Sponsored content | 2026 | — | |
| Diva Hair Lounge Hair / Beauty | Sponsored content | 2026 | — |
Known online as Coco (小可), this Malaysia-based creator born in 2004 has built a Mandarin-language lifestyle and beauty channel that speaks directly to Chinese-speaking audiences across Southeast Asia. Her content blends skincare deep-dives — with a clear affinity for K-beauty staples like COSRX and glass-skin routines — with fashion hauls, hair transformations, and travel vlogs. What sets her apart from a conventional beauty creator is a genuine freediving practice documented under the hashtag 小可的自潜日记, which earned her a role as a PADI ocean ambassador and gives her profile an outdoorsy, aspirational edge unusual in the beauty-lifestyle tier.
Her audience skews heavily female and concentrates in the 18–34 bracket, with Malaysia accounting for a majority of followers but a meaningful secondary reach into Singapore and the broader diaspora. Brand partnerships with UNIQLO, COSRX, and L'Oréal Professionnel signal a mid-premium positioning that straddles accessible fashion and science-backed skincare. She also runs a livestream commerce operation and is developing her own label, @coforyou_, alongside a theta-healing practice — suggesting a creator actively diversifying beyond sponsored posts into owned-brand and wellness verticals, which positions her well for longer-term audience monetisation as influencer marketing matures in the Malaysian market.
Heyiamcoco__ reaches an audience concentrated in Malaysia primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Sports / Diving, Lifestyle, Lifestyle / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include PADI / PADI TV and cons.my. Engagement on Instagram runs around 6.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Malaysia-focused brands in Sports / Diving and related categories, Heyiamcoco__ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Heyiamcoco__'s tier (Mid, 373K combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — her Instagram bio describes her as a US-trained Theta Healer (希塔疗愈师), making spiritual and energy healing one of her most distinctive identities alongside her creator career. Theta Healing is a meditation-based energy technique, and the US flag in her bio signals she pursued certification there. This sets her apart from most Malaysian lifestyle influencers who focus purely on beauty or fashion.
Heyiamcoco__ documents her self-freediving experiences under the hashtag #小可的自潜日记, which translates roughly to 'Xiaoke's freediving diary.' The series ties directly into her role as a PADI Ambassador and ocean ambassador under @paditv. It gives her audience an adventurous underwater dimension that goes well beyond typical beauty or lifestyle content.
Yes, heyiamcoco__ is an official PADI Ambassador, listed alongside @paditv in her Instagram bio. PADI is the world's largest recreational diving membership and training organization. Her ongoing freediving diary series is the clearest expression of that ambassadorship across her platforms.
Heyiamcoco__ is actively building @coforyou_, a brand or venture she promotes directly in her Instagram bio. Details about the brand's exact product focus have not been fully disclosed publicly, but her wellness, beauty, and lifestyle positioning gives a strong signal of its direction. It signals she is moving beyond pure content creation into entrepreneurship.
Yes — her Instagram bio explicitly describes her as a 直播带货小公主, meaning 'live-stream shopping princess,' making live commerce a core part of her identity. She operates in the fast-growing Chinese-language live-selling space in Malaysia. Her primarily female, 18–34 audience is a strong fit for direct live-shopping content.
Heyiamcoco__ has partnered with COSRX Malaysia and regularly features their 5PDRN Collagen line, which she frames as a gradual skin-restoration routine rather than a quick fix. Her captions emphasize stable, long-term results, positioning her as an advocate for slow-and-steady skincare. She pairs this with hashtags like #glassskin and #poredetox, making her a go-to Mandarin-language voice for PDRN skincare in Malaysia.
Yes — heyiamcoco__ attended the L'Oréal Professionnel INOA Hair Show at KLFW, which she noted had not returned to Kuala Lumpur Fashion Week for three years before its comeback. She covered the event across her platforms, bridging high-fashion hair trends with her everyday beauty audience. Appearances like this place her within Malaysia's broader fashion and professional beauty industry.
Heyiamcoco__ was born in 2004, which she states openly by describing herself as a 04年女孩 ('born-2004 girl') in her YouTube bio. That makes her in her early twenties as of 2026. Despite her age, she already holds multiple ambassador roles and is building her own brand alongside her content career.
Heyiamcoco__ holds ambassador roles with @cons.my and @lovemaya.my, both Malaysian brands listed in her Instagram bio. She also regularly features COSRX Malaysia, UNIQLO MY, and has appeared at L'Oréal Professionnel events in Malaysia. Her brand mix spans skincare, fashion, and hair care, reflecting a well-rounded beauty-and-lifestyle positioning in the local market.
Heyiamcoco__ posts almost entirely in Mandarin Chinese, targeting the Chinese-speaking community in Malaysia and its diaspora. Her captions, YouTube bio, and on-camera content are all Chinese-language, which aligns with her audience being majority Malaysian with additional reach into Singapore and other Chinese-diaspora markets. This makes her one of the more visible Mandarin-language lifestyle and beauty creators on Malaysian Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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