Germany
Aaron Troschke, known online as Heyaaron, is a Berlin-based German creator whose output spans entertainment interviews, comedy, and lifestyle formats, with YouTube as his primary platform.
Total Followers +0.4%
2.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.6M followers · 68% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5.6K–$13K / IG post
In an appearance on the 'Wolter Talks' podcast, Troschke disclosed he earns €10,000–20,000 per month from YouTube alone, with total annual revenue from the channel and brand deals reaching roughly €1.5 million.
Troschke competed on the long-running ProSieben celebrity battle show as part of Team Sat1 for the show's 100th episode.
The German YouTuber expanded his TV presence with a co-hosting role on the RTL+ format 'The Ultimate Hype', pairing with fellow influencer Emmy Russ.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -149 -0.0% | +0 +0.0% | -149 |
| Last 30 days | +10K +0.6% | -446 -0.1% | +0 +0.0% | +10K |
| Last 90 days | +20K +1.3% | +149 +0.0% | +0 +0.0% | +20K |
| Last 365 days | +20K +1.3% | +149 +0.0% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Emma Sleep Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Airalo Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| XTB Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Der Kiosk Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Gillette Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Pepsi (Pepsi Zero Zucker) Food & Beverage | Sponsored content | TikTok | Long-term | — |
| Das Handwerk Trades / Public Awareness | Sponsored content | 2026 | — |
Aaron Troschke, known online as Heyaaron, is a Berlin-based German creator whose output spans entertainment interviews, comedy, and lifestyle formats, with YouTube as his primary platform. He first gained wider public recognition through an appearance on "Wer wird Millionär?" — the German adaptation of Who Wants to Be a Millionaire? — where he answered thirteen consecutive questions correctly, a credential he references prominently across all his platform bios. His signature YouTube format follows a "Was macht eigentlich...?" (What is [person] up to nowadays?) structure, revisiting former German internet personalities and influencers in long-form interview episodes. His engagement rate sits measurably above the category median, pointing to a loyal, active core audience rather than passive reach.
His viewers skew male and concentrate almost entirely within the DACH region — Germany, Austria, and Switzerland — making him a precise vehicle for German-language brand campaigns targeting young adults between eighteen and thirty-four. His sponsor mix reflects that demographic clearly: consumer staples like Gillette and lifestyle brand Emma Sleep appear alongside fintech platform XTB and travel eSIM provider Airalo, signalling that advertisers read his audience as financially independent and mobile. With a consistent upload cadence across platforms and a recognisable interview franchise, Troschke is well-positioned to deepen his role as a chronicler of the German-speaking creator ecosystem — a niche with durable appetite and limited direct competition.
Heyaaron reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, Trades / Public Awareness, a clear signal of fit for brands in those categories. Demonstrated partners include Emma Sleep and Airalo. Engagement on YouTube runs around 4.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Heyaaron's tier (Macro, 2.3M combined followers, Germany). Pulled from CreatorDB's category benchmarks.
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Heyaaron's real name is Aaron Troschke. He creates content under the handle @heyaaron across YouTube, Instagram, and TikTok, but his legal name and official business address under Aaron Troschke in Berlin appear in his channel impressum.
Heyaaron answered 13 consecutive questions on Wer wird Millionär — the German equivalent of Who Wants to Be a Millionaire. He clearly considers this a career-defining moment, leading with it in both his Instagram and TikTok bios.
"Was macht eigentlich...?" is a recurring YouTube documentary format where Heyaaron tracks down German internet personalities and celebrities who have retreated from the spotlight to find out what they have been up to. Episodes go deep on topics like finances, career pivots, and mental health in a long-form interview style.
Heyaaron has featured guests including Tim from the German YouTube channel Gewitter im Kopf and Lexy Roxx in his "Was macht eigentlich" series. The format goes well beyond a standard interview, exploring personal struggles, wealth, and life after internet fame.
In "Verbrecher auf der Flucht | US Cops Praktikum," Heyaaron went on a ride-along style internship with American police officers, experiencing firsthand what it is like to pursue suspects on the run. It is one of his more high-stakes experiential formats that sits alongside his interview and comedy content.
Yes, Heyaaron partnered with Pepsi on a Pepsi Zero Sugar campaign, as reflected in branded hashtags like #StartemitPepsi and #PepsiZeroZucker used across his posts. This campaign sits alongside an otherwise active and varied sponsorship slate covering lifestyle, travel, and finance brands.
Heyaaron is based in Berlin, Germany, with his official business address listed on the Börnestraße in the 13086 postal district. The overwhelming majority of his audience is also concentrated in Germany, making him a strongly DACH-focused creator.
As of mid-2026, Heyaaron's confirmed YouTube brand partners include Emma Sleep, Airalo, the investment platform XTB, Der Kiosk, and Gillette. This mix of lifestyle, travel, and finance sponsors reflects the broad, predominantly male 18–34 demographic he attracts.
Heyaaron's audience is concentrated almost entirely in German-speaking countries — Germany makes up the lion's share, with Austria and Switzerland rounding out the rest in a classic DACH-region reach. His content is produced entirely in German and his cultural references, guests, and humour are squarely aimed at that audience.
Heyaaron posts regularly on YouTube, Instagram, and TikTok, with YouTube serving as his primary platform where he has built a Macro-tier audience of well over a million subscribers. Instagram and TikTok function as supporting channels for shorter clips, behind-the-scenes moments, and day-to-day engagement.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@heyaaron · YouTube
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