United States
Hers is the women's health brand operated by Hims & Hers Health, Inc., a publicly traded telehealth company that launched its female-focused vertical around 2019 to mirror the success of its men's brand, Hims.
Total Followers +0.7%
1.2M
Across Instagram, TikTok
Primary Platform
YouTube
328K followers · 27% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.9K–$11K / IG post
The FTC, joined by California and Utah, filed suit alleging Hims & Hers shared sensitive patient health data with advertising platforms via website trackers, contrary to its privacy promises, and engaged in deceptive billing and hard-to-cancel subscription practices. Company shares fell ~11% on the news; Hims & Hers denied wrongdoing.
The platform added partners including MyFitnessPal, Flo Health, Dexcom, HelloFresh, and Pvolve to its exclusive Benefits program, giving active subscribers ten ways to support whole-body health across nutrition, fitness, and metabolic monitoring.
Hers rolled out personalized hormonal treatment plans (pill, patch, or cream) for perimenopause and menopause, adding to its 500K+ subscriber base. The launch aligns with the brand's stated goal of surpassing $1 billion in Hers-side revenue.
Novo Nordisk terminated the April 2025 Wegovy collaboration, citing Hims & Hers' continued sale of compounded semaglutide. Multiple securities class-action lawsuits followed, alleging investors were misled about the partnership's stability.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.4% | +541 +0.1% | +0 +0.0% | +2K |
| Last 30 days | +7K +2.1% | +2K +0.2% | +0 +0.0% | +9K |
| Last 90 days | +25K +7.6% | +5K +0.5% | +0 +0.0% | +30K |
| Last 365 days | +25K +7.6% | +5K +0.5% | +0 +0.0% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
Hers is the women's health brand operated by Hims & Hers Health, Inc., a publicly traded telehealth company that launched its female-focused vertical around 2019 to mirror the success of its men's brand, Hims. Operating as a direct-to-consumer platform, Hers offers prescription-backed treatments and wellness products spanning weight management, hair loss, mental health, and sexual health — all accessible without traditional clinic visits. On social media, the brand functions less like a corporate account and more like a health content publisher, leaning into creator-style formats: partnered testimonials tagged with #herspartner, expert-led explainers with dermatologists and founders, and lifestyle-driven posts framed around women thriving in their 30s and 40s. Topics like perimenopause, postpartum recovery, and scalp health dominate recent output, reflecting a deliberate editorial pivot toward underserved midlife women's health conversations.
The audience skews heavily female and centers on the 25–44 age band, with a meaningful cluster in the perimenopause-adjacent demographic that aligns closely with the brand's most prominent hashtag clusters. Reach is concentrated in the United States, with secondary audiences in the UK and Canada — markets where telehealth adoption is growing. Instagram remains the active content engine, while TikTok activity has been dormant for over a year, suggesting a platform consolidation strategy or resource reallocation. The #herspartner creator program effectively extends reach through affiliate voices, making Hers both a brand and a media network for women's health advocacy. As GLP-1 weight-loss treatments become a mainstream consumer category and menopause finally gains mainstream cultural traction, Hers is positioned to capture significant organic search and social interest from a demographic that has historically been undermarketed to.
Hers reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a health creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in health and related categories, Hers offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hers's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hers is the women's health brand under the Hims & Hers Health umbrella, the publicly traded telehealth company. While Hims focuses on men's health, Hers was built specifically around women's wellness needs, covering areas like hair care, weight loss, mental health, and sexual health.
Weight loss is one of the core pillars of the Hers telehealth platform, alongside hair care and mental health. Hers connects women with licensed providers who can assess individual needs and discuss prescription treatment options for weight management.
Perimenopause and menopause are among Hers's most prominent focus areas, especially in content aimed at Gen X women and those navigating their 40s. Their messaging actively encourages women to share these resources with friends going through the same midlife hormonal changes.
Hers covers several different approaches to women's hair loss and has created educational content breaking down those options. They have also partnered with scalp health experts — including Dr. Adaora Ewulu — to address issues like scalp irritation that can contribute to thinning hair.
Dr. Adaora Ewulu is a founder who teamed up with Hers to produce content specifically around scalp health and hair loss for women. She brought clinical expertise to one of Hers's key health topics, appearing in their social content to help women understand the connection between scalp irritation and hair thinning.
The #herspartner tag marks sponsored creator collaborations where Hers works with influencers and real women to spread awareness about its health services. These partnerships have spanned a wide range of topics — from postpartum recovery for new moms to perimenopause education for women in midlife.
Yes, Hers has created content specifically for postpartum and new mothers, including partnered posts reassuring moms that one-size-fits-all products often fall short during this phase. Their approach treats postpartum health — physical recovery, mental wellness, and more — as a distinct priority rather than an afterthought.
Fibermaxxing is a wellness trend where people deliberately maximize their daily fiber intake for digestive and overall health benefits. Hers used it as a jumping-off point to educate their audience on whether they're actually doing it correctly, which fits their broader content style of turning popular health trends into practical, evidence-informed guidance.
Yes, sexual health and intimacy are part of the Hers platform and appear regularly in their content alongside topics like menopause and hair loss. The brand positions itself as an accessible, judgment-free resource for women navigating health areas that are often underserved or stigmatized in traditional healthcare settings.
Hers content skews heavily female and reaches a wide range of women's life stages — from new moms in their mid-20s and 30s to Gen X women in their 40s managing perimenopause and midlife health. The brand explicitly calls out midlife women and mothers as core communities, though their health topics span from young adulthood through menopause.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hers · YouTube
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