Hero_To_0 is an Italian sustainability creator and small-business founder based in Trieste, whose handle is a deliberate play on zero-waste philosophy — hero to zero (waste).
Total Followers +0.5%
143K
Across Instagram, TikTok
Primary Platform
YouTube
51K followers · 36% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1K–$2.6K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +297 +0.6% | +0 +0.0% | +0 +0.0% | +297 |
| Last 30 days | +767 +1.5% | -101 -0.1% | +0 +0.0% | +666 |
| Last 90 days | +1K +2.2% | -403 -0.4% | +0 +0.0% | +742 |
| Last 365 days | +1K +2.2% | -403 -0.4% | +0 +0.0% | +742 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rcoat Official Sustainable Fashion / Upcycling | Founder / owned brand | Long-term | — | |
| Trieste Senza Sprechi Zero Waste / Community Initiative | Co-founder | Long-term | — |
Hero_To_0 is an Italian sustainability creator and small-business founder based in Trieste, whose handle is a deliberate play on zero-waste philosophy — hero to zero (waste). With a formal academic background in environment and sustainability, she built her platform around the concept of "imperfect sustainable living": practical, judgment-free content that makes eco-conscious habits accessible rather than aspirational. Beyond content creation, she has channelled that ethos into two real-world ventures — @rcoat_official, an upcycled outerwear brand, and @triestesenzasprechi, a local zero-waste community initiative for her home city. Her content spans DIY zero-waste recipes (such as making apple cider vinegar from fruit scraps), upcycling tutorials, sustainable wedding planning, and an increasingly prominent thread around AUDHD and neurodivergence — weaving personal identity into her environmental advocacy.
Despite posting primarily in Italian, Hero_To_0's audience skews unexpectedly international, with a significant share of followers based in English-speaking markets alongside her Italian core — a signal that her practical, visually driven content travels beyond language barriers. Engagement rates on both Instagram and TikTok comfortably outpace category norms, reflecting a community that responds to her conversational, non-perfectionist tone rather than passive scrolling. Her audience is predominantly millennial women, a demographic with documented spending power around sustainable fashion and ethical consumer goods — making her a credible fit for brands in circular fashion, organic food, and conscious lifestyle. With her TikTok presence having gone quieter in mid-2026, her near-term trajectory likely depends on whether she consolidates around Instagram or reignites short-form video, though her dual role as creator and brand founder gives her positioning that extends well beyond any single platform.
Hero_To_0 reaches an audience concentrated in ITA primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sustainable Fashion / Upcycling, Zero Waste / Community Initiative, a clear signal of fit for brands in those categories. Demonstrated partners include Rcoat Official and Trieste Senza Sprechi. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in Sustainable Fashion / Upcycling and related categories, Hero_To_0 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hero_To_0's tier (Mid, 143K combined followers, ITA). Pulled from CreatorDB's category benchmarks.
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The name is a play on moving toward zero — as in zero waste and zero emissions — making it a mission statement as much as a handle. It fits neatly with their "imperfect sustainable living" philosophy, framing sustainability as a direction rather than a destination.
@rcoat_official is a sustainable small business founded by Hero_To_0, built around upcycling and conscious fashion. As both founder and content creator, they use their platform to bring visibility to the brand alongside their wider zero-waste lifestyle content.
@triestesenzasprechi is a local zero-waste initiative Hero_To_0 founded in Trieste, Italy — the name translates roughly to "Trieste without waste." It reflects their commitment to sustainability at a community level, not just as personal content.
Yes — Hero_To_0 openly discusses being neurodivergent, including AUDHD (a combination of autism and ADHD), as a recurring part of their content. Hashtags like #audhd and #neurodivergenza appear regularly, and they explore how neurodivergence intersects with living sustainably day to day.
Hero_To_0 has created content around sustainable wedding planning, using hashtags like #matrimoniosostenibile and #matrimonio. Their approach applies their zero-waste mindset to major life events, treating even celebrations as an opportunity to reduce impact without sacrificing meaning.
One of Hero_To_0's popular posts walks through making apple cider vinegar using only apple peels and cores — scraps that would otherwise be thrown away. It's a practical, low-effort example of the kind of accessible zero-waste tips that define their content style.
Yes — their Instagram bio lists a background in environment and sustainability ("🎓 ambiente & sostenibilità"), indicating formal academic training in the field. This sets them apart from lifestyle creators who approach sustainability purely as an aesthetic or trend.
Hero_To_0 has used the hashtag #crociera (cruise) in their content, suggesting they've taken on the topic directly — likely exploring the tension between sustainable values and a form of travel known for its environmental footprint. Engaging honestly with imperfect choices is central to their "no perfectionism" angle.
Hero_To_0 is based in Trieste, Italy, which appears frequently in their hashtags and community work through @triestesenzasprechi. They are an Italian creator posting primarily in Italian, though their audience skews international.
As of mid-2026, Instagram is Hero_To_0's most consistently active platform, with frequent uploads and engagement running well above the category median. Their TikTok account holds a larger follower base but has seen significantly less posting activity in recent months.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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