United States
Tori Dunlap built Her First $100K around a defining personal milestone — saving six figures by age 25 and leaving a corporate marketing role to focus full-time on financial education for women.
Total Followers +0.1%
4.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
40K followers · 1% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $27K–$63K / IG post
Dunlap publicly shared the business milestone on LinkedIn, calling 2025 the company's best year to date and highlighting its debt-free operating model since founding.
A Yahoo Finance feature highlighted Dunlap's financial journey from saving $100K at 25 to building a multi-million-dollar media and education business, framing her path as a replicable model.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +508 +1.3% | +0 +0.0% | +0 +0.0% | +508 |
| Last 30 days | +818 +2.1% | +2K +0.1% | +0 +0.0% | +2K |
| Last 90 days | +5K +13.4% | +29K +1.3% | +0 +0.0% | +34K |
| Last 365 days | +5K +13.4% | +29K +1.3% | +0 +0.0% | +34K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| QuickBooks Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| SoFi Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
| ManyChat Marketing / Automation Tools | Long-term partnership | Long-term | — |
Tori Dunlap built Her First $100K around a defining personal milestone — saving six figures by age 25 and leaving a corporate marketing role to focus full-time on financial education for women. Based in Seattle, she brands her work under the "Financial Feminist" banner, framing money management as a form of feminist advocacy rather than dry personal-finance advice. Her New York Times bestselling book of the same name and the top-ranked Financial Feminist podcast extended that mission well beyond social media, earning her placements on outlets including Good Morning America and cementing her position as a recognizable voice in women's financial literacy.
Her audience skews heavily toward millennial and Gen Z women in the United States, a demographic with genuine purchasing power and strong interest in investing, credit, and debt management — making her a precise fit for fintech and financial-services sponsors. Partnerships with SoFi and QuickBooks reflect that alignment directly. Engagement running well above category median signals a community that actively participates rather than passively scrolls. As financial literacy continues to expand as a content category, Dunlap's podcast-book-social flywheel gives her durable brand relevance that is less dependent on any single platform's algorithm than most creators at her tier.
Herfirst100k reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Marketing / Automation Tools, a clear signal of fit for brands in those categories. Demonstrated partners include QuickBooks and SoFi. Engagement on YouTube runs around 4.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Herfirst100k's tier (Macro, 4.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tori Dunlap set a goal to save $100,000 before her 25th birthday while working a corporate marketing job, aggressively cutting expenses and investing the difference. Hitting that milestone became the founding story behind her brand Her First 100K and inspired her to leave her 9-to-5 to teach other women the same strategies.
After saving $100,000 by age 25, Tori Dunlap left her corporate career to build Her First 100K full-time and focus on closing the gender wealth gap. She describes having a financial education as a woman's best form of protest against systemic inequality — a mission she couldn't pursue on someone else's clock.
Financial Feminist is Tori Dunlap's podcast, which she bills as the number one money podcast for women in the world. It covers personal finance topics — investing, debt, salary negotiation — framed through a lens of economic justice and female empowerment, and it's available under the handle @financialfeministpodcast.
Yes — Tori Dunlap is a New York Times bestselling author. Her book, tied to the Financial Feminist brand, delivers her framework for building wealth while challenging the structural barriers women face in the financial system.
Yes, Tori Dunlap has been featured on Good Morning America, among other major media outlets. Those appearances helped grow Her First 100K's reach well beyond social media into mainstream financial conversation.
It's the opening line of her YouTube channel and a core part of her brand identity. Tori Dunlap's argument is that women accumulating wealth is itself a form of political resistance, because financial independence gives women choices and power that systemic inequality has historically denied them.
Yes — credit card optimization, travel perks, and leveraging credit card points are recurring topics across her content. She frames these strategies as practical tools women can use immediately to get more value from money they're already spending, which fits her broader "get rich" approach to everyday finances.
Confirmed brand partners include SoFi and QuickBooks, both aligned with her personal finance and small-business audience. Her sponsorships tend to skew toward fintech and financial-services brands that match her money-education content.
Tori Dunlap is based in Seattle, Washington. She references her Seattle roots in her YouTube bio and has built Her First 100K as a fully remote, digitally native brand from there.
Her First 100K has a significant presence on Instagram and TikTok, each with audiences in the millions, and she remains active across both. She also runs the Financial Feminist podcast and publishes on YouTube, giving her a multi-platform footprint that spans short-form video, long-form audio, and written content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@herfirst100k · YouTube
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