United States
Tefi Pessoa, known online as Hellotefi, is a Colombian-Brazilian American creator whose TikTok presence anchors her reputation as a distinctive voice in pop culture commentary and candid personal storytelling.
Total Followers +0.0%
2.5M
Across Instagram, TikTok
Primary Platform
YouTube
500K followers · 20% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.5K–$17K / IG post
Adweek recognized Tefi among top creators innovating audience connection, spotlighting her expansion from TikTok into podcasting, red-carpet hosting, and legacy media partnerships. She was dubbed 'the internet's big sister' by Time magazine.
Following her role as an Oscars red-carpet correspondent for The Cut, Tefi officially joined as a special contributor with an advice column and debuted her first podcast, produced by Vox Media in partnership with The Cut.
TIME included Tefi Pessoa in its 2025 TIME100 Creators list, and Rolling Stone named her one of the most influential creators of the year, cementing her mainstream media recognition.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +100 +0.0% | +0 +0.0% | +0 +0.0% | +100 |
| Last 30 days | +200 +0.0% | +0 +0.0% | +0 +0.0% | +200 |
| Last 90 days | +41K +8.2% | +106K +5.3% | +0 +0.0% | +148K |
| Last 365 days | +41K +8.2% | +106K +5.3% | +0 +0.0% | +148K |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Estée Lauder Beauty / Skincare | Brand ambassador | Long-term | — | |
| Mugler Fashion / Fragrance | Sponsored content | 2024–2025 | — |
Tefi Pessoa, known online as Hellotefi, is a Colombian-Brazilian American creator whose TikTok presence anchors her reputation as a distinctive voice in pop culture commentary and candid personal storytelling. A Cornell University alumna, she built her following through a signature mix of unfiltered "oversharing," relationship and life advice, and sharp takes on celebrity culture. Her advice column series, produced in partnership with The Cut — New York Magazine's women's interest vertical — elevated her into editorial-adjacent territory, lending a credibility that resonates with her millennial and Gen Z core and distinguishes her from personality-only influencers.
Her brand partnerships reflect a clear positioning at the intersection of premium beauty and high fashion: collaborations with Estée Lauder's Advanced Night Repair line and Mugler tied to New York Fashion Week signal that luxury labels see her as a culturally credible ambassador rather than a generic sponsor vehicle. Her audience clusters heavily in the 18-to-34 bracket with the large majority based in the United States, making her a strong domestic play for brands targeting young, culturally engaged consumers. Represented by United Talent Agency and commanding upper macro-tier rates, Hellotefi appears well-positioned to continue bridging personality-driven social content with mainstream editorial and entertainment partnerships.
Hellotefi reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Skincare, Fashion / Fragrance, a clear signal of fit for brands in those categories. Demonstrated partners include Estée Lauder and Mugler. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Skincare and related categories, Hellotefi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hellotefi's tier (Macro, 2.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hellotefi writes an advice column for The Cut, New York Magazine's culture and lifestyle publication. It's a natural extension of her #AskTefi format, where she fields questions from her community on relationships, pop culture, and personal dilemmas with her signature candid voice.
Hellotefi is both — she has Colombian and Brazilian heritage, which she represents with both flags front and center in her bio. Her dual Latin American roots are part of her identity and surface regularly in her personal storytelling and cultural commentary.
Yes, Hellotefi attended Cornell University, an Ivy League school she references in her content and hashtags. Her academic background occasionally comes up in the candid, oversharing style of storytelling she's built her platform around.
Hellotefi has made radical honesty a core part of her brand — openly discussing relationships, personal struggles, and emotional experiences in a way she leans into as intentional 'oversharing.' This unfiltered vulnerability is widely cited as the reason her audience connects with her so strongly compared to more polished creators in the pop culture space.
#AskTefi is the recurring Q&A and advice format Hellotefi uses across her platforms, where followers submit questions for her honest, personal responses. It became popular enough on TikTok and YouTube that it evolved into her formal advice column at The Cut, one of the most visible extensions of her brand.
Yes, Hellotefi has partnered with Mugler, the French fashion house. She attended New York Fashion Week as part of the collaboration, which was specifically tied to the MuglerAurora campaign and documented across her social channels.
Yes, Hellotefi has an official partnership with Estée Lauder, centered on their Advanced Night Repair serum. She has tagged the collaboration using #EsteeLauderPartner across multiple posts, making it one of her most prominent named brand deals.
Hellotefi is a self-declared lifelong Britney Spears fan — prominently enough that she lists it as a defining trait in her TikTok bio. She has brought genuine emotional investment to covering Britney's conservatorship story and ongoing comeback, treating it less as celebrity gossip and more as a cultural moment she's personally invested in.
Yes, Hellotefi hosts the podcast Busy Being Busy, where she covers pop culture, personal stories, and the kind of advice-column conversations she's known for. The show carries the same candid, oversharing tone that defines her TikTok and YouTube presence.
Hellotefi's largest and most engaged social audience lives on TikTok, where she has amassed over 2 million followers with engagement rates well above the category average. YouTube is her listed primary platform, but TikTok is where the bulk of her viral pop culture commentary takes off first.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hellotefi · YouTube
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