United States
Elizabeth Moye is an Atlanta-based nutritionist and food blogger who built her brand around approachable, budget-conscious healthy eating under the handle Hellospoonful — a name that neatly captures her food-first aesthetic.
Total Followers -0.1%
97K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6K followers · 6% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.4K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10 +0.2% | +0 +0.0% | +0 +0.0% | +10 |
| Last 30 days | +30 +0.5% | -116 -0.2% | +0 +0.0% | -86 |
| Last 90 days | +71 +1.2% | -356 -0.5% | -99 -0.4% | -384 |
| Last 365 days | +71 +1.2% | -356 -0.5% | -99 -0.4% | -384 |
Daily follower snapshots from CreatorDB's longitudinal index.
Elizabeth Moye is an Atlanta-based nutritionist and food blogger who built her brand around approachable, budget-conscious healthy eating under the handle Hellospoonful — a name that neatly captures her food-first aesthetic. Her content centers on dairy-free, gluten-free, and plant-forward recipes, with a particular lean toward healthy baking and slow-cooker meals suited to busy households. After the birth of her son, she expanded into new-motherhood content, weaving grocery hauls, daily eating diaries, and postpartum wellness into a channel that frames her as a relatable peer rather than a distant expert.
Her audience skews toward health-conscious home cooks navigating dietary restrictions, and her nutritionist credential lends the channel a layer of authority that lifestyle-only creators typically lack. Despite a micro-tier following distributed across YouTube, Instagram, and TikTok, her YouTube engagement runs notably above the category median, signaling an actively invested core audience. That trust-based positioning makes her a natural fit for better-for-you food brands, wellness supplements, and kitchen essentials. Activity across all platforms has been limited in recent years, but her professional credential and well-defined niche provide a solid foundation should she return to consistent content output.
Hellospoonful reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Hellospoonful offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hellospoonful's tier (Micro, 97K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hellospoonful's real name is Elizabeth Moye. She built the brand around her identity as a nutritionist and food blogger, with the "spoonful" in the name nodding to her approachable take on healthy eating. She uses the handle @hellospoonful across YouTube, Instagram, and TikTok.
Elizabeth Moye is a credentialed nutritionist, not simply a self-taught recipe creator. That professional background shapes how she builds recipes — prioritizing ingredient-conscious, balanced meals over trend-driven food content. It's one of the things that sets Hellospoonful apart from the average healthy-eating influencer.
Yes — new motherhood became a meaningful part of Elizabeth Moye's content after her son Isaiah was born. She blends baby and toddler life with her food and wellness focus, making her channel appealing to new parents who want recipe inspiration alongside real parenting moments. Her toddler-friendly recipe posts reflect this shift directly.
Hellospoonful is a strong source for toddler-friendly recipes — her Spinach Banana Pancakes content is a clear example of nutritious, fuss-free food aimed at young children. Because Elizabeth is both a credentialed nutritionist and a mother, her toddler meal content carries practical credibility that goes beyond typical mommy-blogger recipe posts.
Dairy-free, gluten-free, and oil-free cooking is a signature pillar of Hellospoonful's recipe content, with many posts also landing in vegan-friendly territory. Elizabeth frames this as creating approachable and affordable food that works for people managing dietary restrictions without feeling like a compromise. Her nutritionist training likely informs this inclusive, ingredient-aware approach.
Yes — crockpot and slow cooker meals are a recurring feature of Hellospoonful's content, with Crockpot Chicken Enchiladas being one of her notable examples. The format fits her brand promise of making healthy eating practical: hands-off cooking is a real win for busy parents and families on a budget.
Elizabeth Moye's "what I eat in a day" videos walk viewers through her actual daily meals as a working nutritionist, keeping things realistic and affordable rather than aspirational or overly restrictive. It's one of her signature formats alongside grocery hauls and easy recipe tutorials, giving the channel a lifestyle-diary feel on top of the recipe content.
As of late 2026, Hellospoonful's YouTube and Instagram accounts have not seen new uploads for over a year, and her TikTok has been quiet for even longer. Whether that reflects a deliberate pause, a focus on other projects, or personal life priorities isn't publicly confirmed — though her existing library of recipes, grocery hauls, and wellness videos remains available to browse.
Elizabeth Moye openly describes herself as peanut butter obsessed in her Instagram bio, and that enthusiasm carries into her recipe content. It fits her wider brand of affordable, satisfying healthy eating — peanut butter is a nutrient-dense, budget-friendly staple that slots naturally into the dairy-free and gluten-free recipes she specializes in.
Elizabeth Moye is based in Atlanta, Georgia, which she mentions across her social profiles. She frequently references her Atlanta home life — including her husband and son Isaiah — as the everyday backdrop for her food, wellness, and new-motherhood content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hellospoonful · YouTube
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