United States
Mayuko Inoue, publishing as Hellomayuko, is a Japanese-American content creator and former iOS engineer based in San Diego, California.
Total Followers -0.2%
585K
Across YouTube, Instagram
Primary Platform
YouTube
534K followers · 91% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1K–$2.5K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -1015 -0.2% | -193 -0.4% | +0 +0.0% | -1208 |
| Last 90 days | -1015 -0.2% | -579 -1.1% | +0 +0.0% | -1594 |
| Last 365 days | -1015 -0.2% | -579 -1.1% | +0 +0.0% | -1594 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ergonofis Sponsorship | Sponsored content | Jun 2023 | — | |
| Logitech Sponsorship | Sponsored content | Jun 2022 | — | |
| innovation_project_en Sponsorship | Sponsored content | Mar 2022 | — |
Mayuko Inoue, publishing as Hellomayuko, is a Japanese-American content creator and former iOS engineer based in San Diego, California. After six years at Silicon Valley companies including Intuit, Patreon, and Netflix, she left full-time engineering in 2020 to build a content career, bringing firsthand credibility to tech industry commentary. Her YouTube channel became a resource for people navigating software engineering careers — covering FAANG company culture, career longevity questions, and the practical realities of a tech lifestyle. Her calm, considered delivery and strong aesthetic sensibility set her apart from more performative voices in the space.
Hellomayuko reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Sleep / Home, a clear signal of fit for brands in those categories. Demonstrated partners include Ergonofis and Logitech. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sleep / Home and related categories, Hellomayuko offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hellomayuko's tier (Mid, 585K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hellomayuko's real name is Mayuko Inoue. She uses the handle @hellomayuko across YouTube and Instagram, but her full name appears in her channel bio and branding.
Yes, Mayuko Inoue worked at Netflix as an iOS Engineer, which was one of several Silicon Valley roles she held over roughly six years. She also worked at Intuit and Patreon before leaving the industry to create content full-time in 2020.
Mayuko left her iOS engineering career in Silicon Valley to become a full-time content creator in 2020. Her channel is built around that lived experience, aiming to help others navigate the tech industry using the insider perspective she gained at companies like Patreon and Netflix.
Mayuko has addressed this openly in her content, including a video titled "Going back to Software Engineering." She's been candid about weighing a return to a tech career against life as a full-time creator, making that tension a recurring theme in her work.
Before becoming a full-time creator, Mayuko worked as an iOS Engineer at Intuit, Patreon, and Netflix across roughly six years in Silicon Valley. Those experiences directly shape her FAANG career-advice content and give her channel a credibility that's rare in the tech-YouTube space.
Yes, Mayuko Inoue is Japanese American, as reflected by the 🇯🇵🇺🇸 flags she uses in her Instagram bio. She is based in San Diego, California.
Mayuko has produced multiple dedicated desk-setup videos — including a Software Engineer Desk Setup and a home office accessories roundup — making that one of her signature content formats. She has also partnered with Logitech and Ergonofis to feature peripherals and standing desks suited to developers working from home.
Confirmed brand partnerships in Mayuko's content include Logitech, Ergonofis, and Helix Sleep. These sponsors align closely with her home-office and tech-lifestyle niche, covering peripherals, ergonomic furniture, and sleep gear.
As of 2026, hellomayuko's last YouTube upload was roughly a year prior, pointing to an extended pause in regular posting. She has publicly explored the tension between creator life and potentially returning to a software engineering role, which may be a factor in the slowdown.
Mayuko has tackled this directly with content like "Why everyone wants to work at FAANG" and "Is Software Engineering a long term career?" Her take draws on real experience at Netflix, Patreon, and Intuit rather than speculation, which is why her videos on those topics consistently resonate with tech-career audiences.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@hellomayuko · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.