Heeelly is an Italian lifestyle creator who splits her time between Italy and Spain, building her following through a candid, diary-style content mix spanning fashion, beauty, and travel.
Total Followers -0.0%
762K
Across TikTok, Instagram
Primary Platform
TikTok
675K followers · 89% of audience
Engagement
14.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.7K–$4.4K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -67 -0.0% | -61 -0.1% | +0 +0.0% | -128 |
| Last 30 days | -270 -0.0% | +0 +0.0% | +0 +0.0% | -270 |
| Last 90 days | -810 -0.1% | +3K +3.3% | +0 +0.0% | +2K |
| Last 365 days | -810 -0.1% | +3K +3.3% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Heeelly is an Italian lifestyle creator who splits her time between Italy and Spain, building her following through a candid, diary-style content mix spanning fashion, beauty, and travel. Her self-described "dump of my life" format—encompassing get-ready-with-me videos, couple moments, and travel snippets—lends her TikTok presence an unfiltered, personal quality that resonates strongly with young Italian women. Represented by Feelstudio talent agency and registered with Italy's AGCOM influencer roster, she operates as a recognized professional within the Italian creator economy. Her engagement rate runs well above category norms, a signal that her audience is genuinely invested rather than passively scrolling.
Her brand partnership mix tells a clear story about positioning: appearances alongside Rhode Skin (including its Sephora rollout) and YSL Beauty place her firmly in the aspirational-but-accessible beauty tier, complemented by fragrance and emerging beauty labels that target the same 18–34 female demographic that makes up the core of her audience. With a following concentrated almost entirely in Italy, she functions as a high-trust domestic voice rather than a broad international one—a profile that suits Italian-market beauty and fashion campaigns particularly well. Her strong engagement rate and active posting cadence suggest she has room to grow both her Instagram presence and her rate card as Italian influencer regulation continues to mature.
Heeelly reaches an audience concentrated in ITA primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 14.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in fashion and related categories, Heeelly offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Heeelly's tier (Mid, 762K combined followers, ITA). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Heeelly splits her time between both countries — her Instagram bio explicitly says "tra Spagna e Italia" (between Spain and Italy). This cross-border lifestyle feeds directly into the travel content she weaves throughout her fashion and daily-vlog posts.
AGCOM is Italy's official communications regulator, and "in elenco AGCOM" means Heeelly is registered in Italy's influencer registry. Italian law introduced this requirement for creators who publish sponsored content to audiences above certain size thresholds, making the label a transparency signal for her Italian followers.
Feelstudio is the talent management agency that represents Heeelly, which she credits directly in her Instagram bio as @feelstudio__talent. The agency handles her commercial partnerships and brand negotiations.
Yes — Rhode, the skincare brand founded by Hailey Bieber, has appeared in Heeelly's sponsored content, flagged by the #rhode hashtag across her posts. Her audience, which skews heavily toward young Italian women interested in beauty, makes her a natural fit for the brand.
YSL Beauty is among the brands that have featured in Heeelly's paid partnerships, with the #yslbeauty and #fragrance hashtags marking those posts. Luxury beauty and fragrance partnerships are a consistent thread running through her sponsored content mix.
Najoleari Beauty is an Italian cosmetics brand that has appeared in Heeelly's content, evidenced by the #najolearibeauty hashtag in her posts. Featuring Italian brands alongside international names like Rhode and YSL reflects the local-meets-global feel of her beauty sponsorships.
Yes — relationship content is a regular part of Heeelly's feed. She consistently tags posts with #couple, #boyfriend, and #anniversario, giving followers a candid window into her personal life alongside her fashion and beauty uploads.
Heeelly's TikTok is a mix of get-ready-with-me clips, daily life vlogs, travel snippets, and beauty content — all delivered in the candid "dump of my life" style she describes in her bio. Couple moments, GRWM routines, and outfit posts are consistent formats across her feed.
Heeelly's engagement rate runs dramatically above the typical category average — a gap that reflects how tightly her audience connects with her personal, unfiltered content style. A concentrated, predominantly Italian fanbase that actively follows her lifestyle, travel, and relationship content tends to interact far more than audiences of creators with a broader, more dispersed following.
Yes — the overwhelming majority of Heeelly's followers are in Italy, which aligns with her Italian roots and the Italian-language tone of much of her content. Her AGCOM registration also signals the scale of the reach she holds specifically within the Italian creator market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@heeelly · TikTok
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