Heba Ibrawish is a Jordanian blogger and content creator who operates out of Amman, posting in Arabic to a predominantly Jordanian audience.
Total Followers +1.7%
872K
Across Instagram
Primary Platform
872K followers · 100% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $13K–$31K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 871,673 | +15K | 2.6% | 1 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +349 +0.0% | +0 +0.0% | +0 +0.0% | +349 |
| Last 30 days | +15K +1.7% | +0 +0.0% | +0 +0.0% | +15K |
| Last 90 days | +29K +3.3% | +0 +0.0% | +0 +0.0% | +29K |
| Last 365 days | +29K +3.3% | +0 +0.0% | +0 +0.0% | +29K |
Daily follower snapshots from CreatorDB's longitudinal index.
Heba Ibrawish is a Jordanian blogger and content creator who operates out of Amman, posting in Arabic to a predominantly Jordanian audience. Her Instagram presence centers heavily on skincare — particularly Korean skincare products, centella-based formulas, and sun protection — woven into a broader lifestyle and entertainment feed that incorporates trending reels and lighter, comedic content. Beyond her personal channel, she has formalized her media work by founding @ayyn.me, a branded venture that signals an intent to operate at the business layer of influencer marketing rather than purely as a solo personality. Her licensing credentials, explicitly listed in her bio, reflect Jordan's increasingly regulated creator economy, positioning her as a professional operator within it.
Her audience skews young adult and leans slightly male — an unusual demographic split for a skincare-forward creator, suggesting her entertainment and trending content draws in a broader crowd than her product-focused posts alone would. The concentration of followers in Jordan (over nine in ten) makes her a highly effective channel for brands seeking hyper-localized reach in the Levant rather than pan-Arab diffusion. Skincare brands operating in the MENA market, particularly those with Arabic-language campaigns targeting the 25–34 bracket, represent her clearest brand-fit category. With above-median engagement and consistent daily output, she is well-positioned to deepen commercial partnerships in beauty and wellness as the Jordanian influencer market continues to mature.
hebaibrawish reaches an audience concentrated in JOR primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Owned Business, a clear signal of fit for brands in those categories. Demonstrated partners include Ayyn (ayyn.me). Engagement on Instagram runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For JOR-focused brands in Owned Business and related categories, hebaibrawish offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @hebaibrawish's tier (Mid, 872K combined followers, JOR). Pulled from CreatorDB's category benchmarks.
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Yes, hebaibrawish lists herself as the founder of @ayyn.me directly in her Instagram bio. The venture appears to operate across both Jordan and the UAE, given the two separate business contact numbers she publishes, and it runs alongside her personal content career on Instagram.
Her name is Heba Ibrawish — the handle @hebaibrawish reflects it directly. She is a Jordanian blogger and entrepreneur who has built a following approaching one million on Instagram by centering her content on skincare, trending reels, and brand partnerships.
Skin1004 appears among hebaibrawish's most-used Instagram hashtags, suggesting she has featured or sponsored this popular Korean skincare brand in her content. Her posts consistently blend Korean and mainstream skincare topics in Arabic, connecting well with her predominantly Jordanian audience.
Her audience is concentrated almost entirely in Jordan, and she lists a Jordanian (+962) contact number in her bio. She also carries a UAE (+971) number, which points to active business or commercial operations in that market as well.
Yes — her Instagram bio displays a license number, indicating she is a registered, commercially licensed creator. This kind of registration has become standard for professional influencers running businesses across the MENA region, and it aligns with hebaibrawish's business-first identity as the founder of @ayyn.me.
Sunscreen (واقي_الشمس) is one of hebaibrawish's most recurring content themes, appearing as a top hashtag across her posts. She covers sun protection alongside ingredients like centella (سنتيلا) and broader skincare routines, making her one of the more dedicated Arabic-language voices on these topics.
She blends both — #funny and #trendingreels sit alongside skincare hashtags in her top content signals, meaning her feed mixes entertaining, relatable reels with product reviews and beauty advice. This balance likely explains why her engagement rate runs well above the typical benchmark for creators in her category.
Yes, hebaibrawish's content is primarily in Arabic, with hashtags like #سكين_كير (skincare), #واقي_الشمس (sunscreen), and #سنتيلا (centella) used consistently. This makes her especially relevant to brands targeting Jordanian and broader Arab-speaking audiences.
The vast majority of hebaibrawish's Instagram audience is based in Jordan, with smaller segments in Egypt, Algeria, and Saudi Arabia. Her core demographic skews toward adults in their mid-twenties to mid-thirties, and her follower base leans slightly male — an unusual split for a skincare-focused creator.
With a following approaching one million, hebaibrawish sits in the Mid influencer tier and is among the more prominent Jordanian content creators on Instagram. Her engagement rate runs noticeably above the category median, which strengthens her commercial value beyond raw follower count alone.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hebaibrawish · Instagram
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