United States
Heatherraeelmoussa is a creator with a presence on TikTok (892,100 followers), based in United States.
Total Followers -0.1%
892K
Across TikTok
Primary Platform
YouTube
892K followers · 100% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mid
While on a family vacation, the El Moussa home was burglarized. Heather later told E! News the experience was 'devastating' and that she learned from mistakes made posting on social media.
Filming began in September 2025 but Heather confirmed via Instagram Stories that production has been delayed due to construction issues with the house flips featured on the show.
She rejoins the Netflix docusoap alongside fellow OG Christine Quinn, teasing a fresh perspective as a wife, mom, and beauty brand founder — while simultaneously filming The Flip Off S2.
After nearly four years in development, she debuted her 'Lippie Gloss' on Valentine's Day 2025. The instant sell-out moved her to tears, and two additional shades followed later in the year.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 892,100 | -803 | 3.9% | 2.3 | 2 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -89 -0.0% | +0 +0.0% | +0 +0.0% | -89 |
| Last 30 days | -803 -0.1% | +0 +0.0% | +0 +0.0% | -803 |
| Last 90 days | -1071 -0.1% | +0 +0.0% | +0 +0.0% | -1071 |
| Last 365 days | -1071 -0.1% | +0 +0.0% | +0 +0.0% | -1071 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| HRE Beauty Beauty | Founder / owned brand | TikTok | Long-term | — |
| Borjomi Beverages / Wellness | Sponsored content | TikTok | 2024–2025 | — |
Heatherraeelmoussa is a creator with a presence on TikTok (892,100 followers), based in United States. Their content sits in the fashion & lifestyle space. Their YouTube bio reads: "Selling Sunset + The Flip Off ✨Founder + Owner of @HRE Beauty 💍 @tarekelmoussa". The full audience and engagement breakdown is below.
Heatherraeelmoussa reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Beauty, Beverages / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include HRE Beauty and Borjomi. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty and related categories, Heatherraeelmoussa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Heatherraeelmoussa's tier (Mid, 892K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her birth name is Heather Rae Young — she built her early career as a real estate agent and model under that name. She took the name El Moussa after marrying Tarek El Moussa in October 2021 and now uses it across all her platforms and her beauty brand.
The Flip Off is a reality competition series in which Tarek El Moussa goes head-to-head against his ex-wife Christina Hall in a house-flipping challenge. Heather Rae El Moussa appears in the show alongside Tarek, and she lists it directly in her TikTok bio right next to Selling Sunset.
Heather Rae El Moussa rose to fame as one of the luxury real estate agents on Netflix's Selling Sunset and continues to reference the show in her social media bio. The series follows agents at The Oppenheim Group selling high-end properties across Los Angeles.
HRE Beauty is a beauty brand founded and owned by Heather Rae El Moussa herself — the initials match her own name. She promotes it directly through her TikTok alongside her reality TV work, positioning it as a central part of her personal brand.
HRE Beauty focuses heavily on lip products, with Heather regularly posting about lip glosses using hashtags like #lippie and #lipgloss. She showcases the line to an audience that skews strongly female and in the 18–34 age range, which aligns well with the category.
Tristan is Heather Rae El Moussa's son with Tarek El Moussa, and she frequently features him in family-focused content on TikTok. She identifies as a boy mom and has shared milestones like his first day of preschool with her followers.
Yes — Tarek El Moussa has two children from his first marriage to Christina Hall, and Heather stepped into a stepmom role when she and Tarek married. Her TikTok content includes posts that appear to celebrate one of the kids hitting a milestone like turning 16, suggesting an active presence in their lives.
Yes — Heather Rae El Moussa worked professionally as a model before moving into real estate, the career path that eventually landed her on Selling Sunset. That combination of a modeling background and real estate expertise became a defining part of her public persona on the show.
Borjomi, the Georgian natural mineral water brand, is a named sponsor partner for Heather Rae El Moussa, tagged directly in her TikTok content. It sits alongside her beauty brand work and fits the wellness and lifestyle lane her content occupies.
Heather Rae El Moussa has grown to close to one million followers on TikTok, placing her solidly in the Mid creator tier. Her engagement runs well above the category average, driven by a predominantly female audience concentrated in the 18–34 age bracket.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@heatherraeelmoussa · YouTube
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