United States
Heather Austin is a Memphis, Tennessee-based beauty creator who runs her channel under the handle Heatheraustinmakeup, building a focused community around makeup reviews, tutorials, swatches, and new-release commentary.
Total Followers -0.1%
49K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
30K followers · 60% of audience
Engagement
11.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $414–$1.2K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -46 -0.3% | -3 -0.1% | -49 |
| Last 90 days | +101 +0.3% | -121 -0.7% | +2 +0.1% | -18 |
| Last 365 days | +101 +0.3% | -121 -0.7% | +2 +0.1% | -18 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Sephora SA Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Sigma Beauty Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Sleep&Glow Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| d'Alba Sponsorship | Sponsored content | YouTube | Jul 2024 | — |
| Glamlite Cosmetics Sponsorship | Sponsored content | YouTube | May 2024 | — |
Heather Austin is a Memphis, Tennessee-based beauty creator who runs her channel under the handle Heatheraustinmakeup, building a focused community around makeup reviews, tutorials, swatches, and new-release commentary. Her self-described ethos — "we don't try to be perfect, we just want to have a good time with our makeup" — anchors her content in an accessible, low-pressure tone that distinguishes her from more production-heavy beauty channels. Her output skews heavily toward indie and cult brands such as Unearthly Cosmetics, Blend Bunny, and Glamlite Cosmetics, supplemented by shop-with-me hauls at Ulta and Sephora that track mainstream seasonal drops. This dual coverage of indie discovery and mass-retail newness gives her channel a broad utility for makeup enthusiasts who shop across both markets.
Heatheraustinmakeup reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Sephora SA and Sigma Beauty. Engagement on YouTube runs around 12.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Heatheraustinmakeup offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Heatheraustinmakeup's tier (Micro, 49K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Heatheraustinmakeup's real name is Heather Austin — she uses her actual name as her channel identity across YouTube, Instagram, and TikTok. Her business presence is organized under Heather Austin Media, which she lists as a contact point for brand inquiries.
Heather Austin is based in Memphis, Tennessee, which she calls out directly in her Instagram bio. The bulk of her audience is also in the United States, making her a primarily domestic creator with some reach into the UK and Canada.
Yes — indie cosmetics are a core part of what makes Heather Austin's channel distinctive. She regularly covers brands like Unearthly Cosmetics, Blend Bunny Cosmetics, Beauty Creations, Glamlite, and Odenseye, and she uses hashtags like #indiemakeup and #newmakeupreleases to signal that niche to her audience.
Heather Austin's #3looks1palette format challenges her to build three distinct makeup looks using a single eyeshadow palette. It's a recurring content type on her YouTube channel that lets her test palette versatility while keeping the tone playful rather than overly technical.
That video covers news and updates surrounding Blend Bunny Cosmetics, referencing specific collections like Mei Pang's Flora & Fauna, Psilocybin, and Dollhouse lines. Heather Austin regularly publishes commentary-style videos tracking developments in the indie makeup space, and Blend Bunny is one of the brands she follows closely.
Yes — Sephora has run sponsored content through Heather Austin's YouTube channel, with a partnership confirmed as recently as 2026. She also produces organic "Shop With Me at Sephora" videos highlighting new fall and holiday releases, so the retailer appears in her content both paid and unpaid.
Glamlite Cosmetics has sponsored Heather Austin's YouTube content, and she consistently tags #glamlitecosmetics in her posts beyond those paid placements. The relationship reflects a genuine overlap between her indie-brand focus and Glamlite's product launches.
Confirmed sponsors on Heather Austin's YouTube include Sephora, Sigma Beauty, Sleep&Glow, d'Alba, and Glamlite Cosmetics. The mix bridges mainstream beauty retail and indie cosmetics, which mirrors the dual lane her content already occupies organically.
Yes — speed reviews of freshly dropped products are one of Heather Austin's signature formats, signaled by her use of #speedreviews and #newmakeupreleases. Her channel is geared toward beauty fans who want quick, honest first impressions rather than extended deep-dives.
Heather Austin's "Shop With Me" series takes viewers through real-time hauls at major beauty retailers like Ulta Beauty and Sephora, with a focus on spotting everything new for fall and holiday seasons. The format is conversational and discovery-driven, fitting her stated philosophy of having fun with makeup rather than chasing perfection.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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