Healthynumnumblog

The creator behind Healthynumnumblog is named Michelle, as shown in her business contact email (michelle@healthynumnum.com) and her agency handle @michellemediaagency. She operates publicly under the Healthynumnumblog brand while also running her agency under her first name.

Michelle splits her time between Washington state in the US and British Columbia in Canada, which she flags directly in her Instagram bio as "WA🇺🇸 & BC🇨🇦." This cross-border lifestyle likely influences the ingredients and grocery options she features across her recipes.

The Ninja Creami is a countertop ice cream machine that became a staple in the healthy-eating community for making high-protein, low-calorie frozen desserts, and it is one of healthynumnumblog's signature content pillars. Her #ninjacreami and #healthyicecream hashtags rank among her most consistently used, reflecting strong audience demand for that style of guilt-free treat.

Yes — Michelle operates @michellemediaagency, which she lists alongside her Healthynumnumblog brand in her Instagram bio. The agency focuses on social media management and UGC content creation, meaning she works with brands both as a public creator and as a behind-the-scenes content strategist.

UGC stands for user-generated content — in a professional context it means Michelle creates brand-style content such as recipe videos and product demos that companies can license for their own advertising, separate from sponsored posts on her own channels. She offers this service through @michellemediaagency, making her both a media personality and a content production resource for brands in the food and wellness space.

Yes — Michelle runs the Healthy Num Num blog, which is linked from her Instagram bio and is where the "blog" portion of her handle originates. The blog serves as a written companion to her short-form video content on Instagram and TikTok, hosting full recipes in searchable, long-form format.

Her content spans a wide range of meal categories including healthy desserts, healthy ice cream, healthy dinners, healthy breakfasts, soups, banana bread, and seasonal dishes like fall recipes. The consistent theme is reimagining comfort-food favorites in a lighter or more nutritious format without sacrificing flavor or satisfaction.

Yes — fall recipes are a recurring content theme, with #fallrecipes appearing among her regularly used hashtags alongside #healthysoup and #bananabread, all of which spike in interest during autumn. Leaning into seasonal content helps her capture timely search traffic from home cooks looking for cozy but health-conscious meals.

Healthynumnumblog is most active on Instagram, where the large majority of her social following is concentrated and she posts on a near-daily basis, and she also maintains a presence on TikTok under the same handle. Her primary declared platform is YouTube, which she uses alongside her written blog at healthynumnum.com to house longer-form recipe content.

Her audience skews heavily female, with women making up roughly four-fifths of her followers, and the core age group falls in the 25–44 range. This aligns closely with the everyday home cook who wants to eat healthier without giving up satisfying meals and desserts, which is precisely the niche her content serves.