United Kingdom
Hazel Findlay is a British professional rock climber widely regarded as one of the most technically accomplished trad climbers of her generation.
Total Followers -0.1%
235K
Across Instagram
Primary Platform
235K followers · 100% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.7K–$12K / IG post
The film follows her adapting to a changing body postpartum, reframing the return to sport not as reclaiming a former self but as discovering a new chapter in climbing and life.
Findlay and co-host Angus Kille released Episode 30 ('Rethinking Bravery'), continuing to grow her mental-training brand Strong Mind Climbing with courses, community, and an active podcast.
Just months after giving birth to daughter Aliette, Findlay spoke to Climbing magazine about climbing through pregnancy and her philosophy on risk — paired with a Black Diamond article she authored on the same topic.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 235,086 | -118 | 1.1% | 0.9 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +165 +0.1% | +0 +0.0% | +0 +0.0% | +165 |
| Last 30 days | -118 -0.1% | +0 +0.0% | +0 +0.0% | -118 |
| Last 90 days | -682 -0.3% | +0 +0.0% | +0 +0.0% | -682 |
| Last 365 days | -682 -0.3% | +0 +0.0% | +0 +0.0% | -682 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Black Diamond Outdoor / Climbing Gear | Long-term partnership | Long-term | — | |
| La Sportiva Climbing Footwear / Apparel | Long-term partnership | Long-term | — | |
| StrongMind Climbing Mindset Coaching / Education | Founder / owned brand | Long-term | — |
Hazel Findlay is a British professional rock climber widely regarded as one of the most technically accomplished trad climbers of her generation. Based in the United Kingdom, she built her reputation on bold, committing routes — particularly on British gritstone and slate — and has climbed at the sharp end of trad grades internationally. Beyond competing as an athlete, Findlay has carved a distinct secondary identity as a mental performance coach, founding Strong Mind Climbing, a coaching practice that applies psychology and mindset frameworks specifically to the climbing context. Her podcast, Into the Mind, extends that work into long-form conversation, covering performance psychology, fear management, and the mental side of extreme sports.
Her Instagram content blends expedition climbing — documented trips to destinations like Kalymnos and Lundy — with honest, personal storytelling around motherhood, postpartum athletic recovery, and the evolving relationship between life stage and performance. That combination of elite credibility and relatable vulnerability drives an audience that skews heavily female (around six in ten followers) and concentrated in the 25–34 age bracket, an unusually self-selecting demographic for a climbing account. Long-running partnerships with Black Diamond and La Sportiva anchor her brand positioning firmly in the technical outdoor equipment space. As the mindset coaching niche within climbing continues to grow, Findlay is well placed to expand her platform across education, wellness, and performance-focused sponsors beyond pure gear.
Hazel_Findlay reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Outdoor / Climbing Gear, Climbing Footwear / Apparel, Mindset Coaching / Education, a clear signal of fit for brands in those categories. Demonstrated partners include Black Diamond and La Sportiva. Engagement on Instagram runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Outdoor / Climbing Gear and related categories, Hazel_Findlay offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Hazel_Findlay's tier (Mid, 235K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, free soloing — climbing without ropes or any protective gear — is one of the things Hazel Findlay is most recognized for in the climbing world. She is among a very small number of women globally to have free soloed at a high standard, and it remains a defining part of her reputation as a professional climber.
Strong Mind is a mindset coaching platform for climbers that Hazel Findlay founded. It offers coaching programs, courses, and resources focused on fear management, mental resilience, and psychological performance — a direct extension of her dual career as both a top-level athlete and a mindset coach.
Into the Mind is a podcast hosted by Hazel Findlay that explores the psychology of climbing and athletic performance. Episodes cover topics like managing fear on the wall, flow states, self-belief, and mental blocks — often featuring conversations with climbers and sports psychology experts.
Hazel Findlay is sponsored by Black Diamond and La Sportiva, two of the most respected brands in climbing. Black Diamond supplies hardware, protection, and equipment, while La Sportiva is a leading manufacturer of climbing shoes and mountain footwear — both are listed directly in her Instagram bio.
Hazel Findlay climbs at elite grades in both sport and trad climbing, placing her among the strongest female climbers Britain has produced. She is particularly admired for her trad climbing and free-solo ability alongside her sport climbing achievements, making her a well-rounded top-end climber rather than a specialist in a single discipline.
Yes, and she has documented her postpartum climbing journey openly on Instagram, sharing content from pre-pregnancy through the months after giving birth. Rather than framing it as simply getting back to her old level, she has described it as discovering what climbing means to her in a new chapter of life as a mother — including travelling to climbing destinations like Kalymnos with her child.
Hazel Findlay works as a mindset coach specifically for climbers, helping athletes of all levels address fear, mental blocks, and performance psychology through her Strong Mind platform. Her coaching draws on her experience as a professional climber who has navigated high-stakes situations including free soloing, and it complements the themes she explores on the Into the Mind podcast.
Slatechoss is a term used affectionately in the British climbing community to describe climbing on slate rock, particularly in the old quarries of North Wales such as Dinorwig — famous for their polished, distinctive, and sometimes crumbly rock surfaces. The word blends "slate" with "choss," climbers' slang for loose or low-quality rock, and Hazel Findlay uses it as a hashtag to tag her Welsh slate climbing content.
The Magnetron is Black Diamond's line of locking carabiners that use a magnetic gate mechanism rather than a traditional screw-gate, allowing for fast one-handed operation while staying secure. As a Black Diamond-sponsored athlete, Hazel Findlay has highlighted it on Instagram, describing it as an example of strong engineering design.
Hazel Findlay is from the United Kingdom and is one of Britain's most prominent professional rock climbers. Her audience is predominantly based in the UK, with a significant following in the United States — reflecting the international reach she has built across the global climbing community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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