Hattiekolp

About Hattiekolp

Hattiekolp is a New York-based creator whose content is built around a genuinely unusual dual-project premise: she is simultaneously restoring a prewar apartment in New York City and a rural house dating to 1831, documenting both in parallel across YouTube, Instagram, and TikTok. Her work sits at the intersection of old-house preservation, DIY renovation, and lifestyle storytelling — the Victorian farmhouse aesthetic and period-appropriate detail work are consistent threads through her posts, from cast-iron hardware discoveries to landscape wallpaper installs. Rather than aspirational showcase content, her approach reads as process-first and candid, building a running narrative around what old structures actually demand of their owners. That authenticity, paired with an unusually high engagement rate relative to her category median, suggests a community that follows her projects closely rather than browsing passively.

Her audience skews heavily female and trends older than most lifestyle creators, with a significant share of viewers in the 45-and-up bracket — a demographic with real purchasing power and genuine interest in home goods, cleaning products, and renovation materials. That composition makes her a natural fit for brands in the home care and cleaning space, as evidenced by partnerships with products like Laundry Sauce. The reach extends well beyond the United States, with meaningful audiences in the United Kingdom and Latin America, suggesting that the visual language of old-house restoration travels across markets even when the cultural context differs. As interest in historic preservation and slower, more intentional home improvement continues to grow as a content category, her dual-project format and above-average community engagement position her as a durable presence for brands targeting homeowners who actually want to do the work themselves.

Why brands partner

Hattiekolp reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a homeimprovement creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 9.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homeimprovement content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in homeimprovement and related categories, Hattiekolp offers a defined, creative-fit audience rather than broad, low-intent impressions.