Brazil
Hashtag Treinamentos is a Brazilian edtech channel built around practical, workplace-oriented training in Microsoft Office tools, business intelligence, and, increasingly, artificial intelligence applications.
Total Followers +1.3%
4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.1M followers · 52% of audience
Engagement
5.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$36K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.5% | +3K +0.2% | -316 -0.1% | +13K |
| Last 30 days | +30K +1.4% | +22K +1.7% | -1074 -0.2% | +52K |
| Last 90 days | +139K +6.6% | +72K +5.6% | -3160 -0.5% | +208K |
| Last 365 days | +139K +6.6% | +72K +5.6% | -3160 -0.5% | +208K |
Daily follower snapshots from CreatorDB's longitudinal index.
Hashtag Treinamentos is a Brazilian edtech channel built around practical, workplace-oriented training in Microsoft Office tools, business intelligence, and, increasingly, artificial intelligence applications. Operating under the brand name that translates roughly to 'Hashtag Training', the channel has grown to a multi-million subscriber following on YouTube — its anchor platform — by delivering structured tutorials covering Excel, Power BI, VBA, Power Apps, and Word at every skill level. The format is methodical and applied, aimed at Portuguese-speaking professionals who want measurable career advancement rather than passive consumption. With over two hundred thousand enrolled students cited across its course ecosystem, the operation sits closer to an edtech company with a media presence than a traditional content creator.
The audience skews heavily male and clusters in the professionally ambitious 25–44 age band, a demographic actively seeking skills that translate to hiring and promotion decisions in Brazil's corporate market. Engagement on YouTube runs well above category norms, a signal that the tutorial format retains viewers through longer watch times rather than casual scrolling. Recent content has pivoted noticeably toward AI productivity — comparing tools like ChatGPT, Claude, and Gemini for data analysis, and demonstrating Microsoft Copilot integrations inside Office — reflecting both audience demand and the channel's positioning as a forward-looking workplace skills authority. For B2B software brands, certification platforms, or enterprise productivity tools seeking Portuguese-language reach among working professionals, Hashtag Treinamentos occupies a well-defined and increasingly valuable niche.
Hashtagtreinamentos occupies the Brazilian Portuguese-language EdTech and productivity-software vertical, positioning it as a natural fit for Microsoft ecosystem partners, SaaS vendors, AI tool providers, and professional upskilling marketplaces. The channel's tutorial-first format—spanning Excel, Power BI, VBA, Power Apps, and an accelerating volume of AI integrations via Copilot, ChatGPT, and Claude—generates high-intent, task-motivated viewership from working-age male professionals, the cohort most likely to influence or directly authorize business software purchases. On YouTube, engagement runs at roughly 3.7× the category median, indicating genuine instructional utility rather than passive consumption. Content cadence is aggressive across all three platforms, with daily or near-daily uploads sustaining algorithmic visibility and audience habit formation. The audience is heavily concentrated in Brazil, with a modest but meaningful anglophone tail, making the channel most attractive to brands pursuing Latin American market penetration or global B2B SaaS distribution. No confirmed third-party sponsor integrations appear in available data, but the content profile aligns precisely with deal categories typical of Microsoft 365, AI productivity suites, and corporate learning platforms such as Udemy Business or Coursera for Teams.
Benchmark estimates for a creator at Hashtagtreinamentos's tier (Macro, 4M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Hashtag Treinamentos explicitly teaches Excel from básico ao avançado — beginner through advanced — which is a core part of their stated philosophy. Their tutorials are built around practical, job-ready applications so that learners at any skill level can immediately use what they learn in a real workplace setting.
Hashtag Treinamentos has published a direct head-to-head comparison of ChatGPT, Claude, and Gemini specifically for data analysis tasks. Rather than endorsing one outright, the channel tests each tool against practical use cases so their audience can make an informed choice based on their own workflow needs.
Yes — Hashtag Treinamentos has produced tutorials specifically on creating professional dashboards using AI tools like Claude, blending their traditional Excel and Power BI expertise with newer AI-assisted workflows. The emphasis is always on producing job-ready, practical output rather than exploring AI for its own sake.
Hashtag Treinamentos has published dedicated tutorials on using Microsoft Copilot directly within Excel, Word, and PowerPoint as part of their broader AI coverage. The channel frames Copilot as a productivity multiplier inside tools their audience already uses daily, rather than treating it as a standalone product.
ABNT formatting — Brazil's official standard for academic documents including theses and final papers — appears explicitly among the topics Hashtag Treinamentos covers in their Word content. It is a highly practical subject for Brazilian university students and professionals who need to format documents to institutional standards.
Power BI is one of the flagship tools Hashtag Treinamentos specializes in, sitting alongside Excel and the broader Microsoft productivity suite. Their Power BI content spans from building a first dashboard all the way to advanced data modeling, targeting professionals who want practical business intelligence skills.
VBA and Power Apps are among the advanced Microsoft topics Hashtag Treinamentos covers, going beyond spreadsheet basics into automation and custom app development inside the Office ecosystem. These subjects are aimed at learners who want to stand out in the job market by automating repetitive tasks and building internal tools.
Hashtag Treinamentos reports over 200,000 enrolled students across their training programs, a milestone they prominently highlight in their official bio. That number positions them as one of the largest Brazilian online communities focused on Microsoft Office and productivity technology education.
All of Hashtag Treinamentos' content is produced in Brazilian Portuguese, and the vast majority of their audience is based in Brazil. This makes them one of the most-followed Portuguese-language destinations for professionals wanting to learn Excel, Power BI, and AI tools for the workplace.
Hashtag Treinamentos is a Brazilian edtech brand, with the overwhelming share of their audience located in Brazil. They also reach Portuguese-speaking learners and tech professionals in other countries, including the United States and the United Kingdom, through their YouTube and social content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hashtagtreinamentos · YouTube
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