United Kingdom
Harry Kane is England's captain and all-time leading international goalscorer, currently playing as a striker for FC Bayern Munich following a high-profile move from Tottenham Hotspur in 2023.
Total Followers +2.3%
22.8M
Across Instagram, TikTok
Primary Platform
YouTube
18.8M followers · 82% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $188K–$413K / IG post
Kane and England blew a 1-0 lead to Argentina in the semi-final. Kane publicly admitted feeling 'empty' after the defeat, and has declined to confirm whether he will continue with England.
His penalty in England's dramatic 3-2 win at the Estadio Azteca drew him level with Bayern Munich legend Müller for World Cup goals, and he became the first team to ever beat Mexico at the venue in a World Cup match.
The milestone, reached at the World Cup group stage vs. Panama, places him behind only Messi's 82-goal haul in 2011-12, surpassing Cristiano Ronaldo on the all-time single-season list.
Kane claimed his second Golden Shoe award, finishing as Europe's top league scorer for the 2025-26 campaign — nine goals clear of Erling Haaland — as Bayern retained the Bundesliga title.
Kane's match-winning hat-trick in the cup final sealed a domestic double for Bayern, capping a season in which he scored 61 goals across all competitions for club and country.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +527K +2.8% | +0 +0.0% | +0 +0.0% | +527K |
| Last 90 days | +567K +3.0% | +0 +0.0% | +0 +0.0% | +567K |
| Last 365 days | +567K +3.0% | +0 +0.0% | +0 +0.0% | +567K |
Daily follower snapshots from CreatorDB's longitudinal index.
Harry Kane is England's captain and all-time leading international goalscorer, currently playing as a striker for FC Bayern Munich following a high-profile move from Tottenham Hotspur in 2023. A product of Spurs' north London academy, Kane spent the better part of a decade establishing himself as one of Europe's most consistent forwards, winning multiple Premier League Golden Boots and the 2018 FIFA World Cup Golden Boot. His move to Bavaria brought him to one of club football's biggest platforms, while his England captaincy sustains strong domestic relevance — particularly during major international tournaments where his social channels see their sharpest activity.
His content centers on match-day storytelling, tournament recaps, and candid behind-the-scenes moments from club and international duty, with England fixtures reliably driving his strongest engagement. The audience skews heavily male across the 18–44 age range, with notable reach in the United States alongside his dominant UK base — a footprint that reflects football's broader global growth. A Skechers partnership anchors his brand positioning in performance-lifestyle footwear, while a Google Gemini collaboration signals that technology advertisers are actively pursuing his cross-demographic sports appeal. As Bayern push for Champions League contention, Kane's international commercial profile is well placed to expand beyond traditional football sponsorship categories.
Harry kane reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include googlegemini. Engagement on YouTube runs around 3.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Harry kane's tier (Mega, 22.8M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Harry Kane joined Bayern Munich in the summer of 2023 after spending virtually his entire career at Tottenham Hotspur, where he never won a major trophy. The move was widely seen as his best chance to compete for silverware before his peak years passed, and he quickly became one of the most prolific strikers in the Bundesliga.
After years at Tottenham where he came agonisingly close but never lifted a title, Kane ended his long wait for silverware at Bayern Munich, winning the Bundesliga. It was a landmark moment for one of the most decorated individual careers in English football that had, for a long time, remained without a team honour.
Yes, Harry Kane surpassed Wayne Rooney's long-standing England record to become the national team's all-time leading scorer. He has continued adding to that tally as captain, including during England's run at the 2026 World Cup.
Yes, England progressed to the semifinals of the 2026 World Cup, co-hosted by the United States, Canada, and Mexico. Kane posted about the team's journey through the knockout rounds, describing a victory in Mexico as an 'incredible night' and crediting the squad's 'guts and courage' along the way.
Yes, Harry Kane missed a second penalty against France in the quarterfinal of the 2022 World Cup in Qatar, sending his effort over the bar and effectively ending England's tournament. It was one of the most painful moments of his international career and became a defining image of that World Cup.
Harry Kane is a Skechers Football ambassador, a partnership listed prominently in his official Instagram bio. The deal positions him as the face of their performance football footwear range, making him one of the most high-profile athletes aligned with the brand globally.
The Harry Kane Company is Kane's personal commercial and management vehicle, listed in his Instagram bio as the point of contact for all brand enquiries. It oversees his sponsorship portfolio, media deals, and business interests outside of football.
Harry Kane partnered with Google Gemini for a sponsored campaign in mid-2026, sharing behind-the-scenes content on Instagram where he jokingly tried to catch the AI off guard on set. The partnership showed a more playful, off-pitch side of Kane and reflects the kind of major tech brand deals he attracts at his level.
Harry Kane is married to Katie Goodland, a fitness professional he has known since childhood. The couple married in 2019 and have children together; Katie occasionally appears alongside Kane in his social media content.
Harry Kane was born and raised in Walthamstow, east London. He came through the Tottenham Hotspur academy from a young age and, despite representing England at the very highest level, has always been closely associated with his London roots.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@harrykane · YouTube
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