United Kingdom
Harrisonwebb97 is a creator with a presence on YouTube (1,400,000 followers), Instagram (1,165,667 followers), TikTok (836,700 followers), based in United Kingdom.
Total Followers +0.1%
3.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.4M followers · 41% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1049 -0.1% | +418 +0.1% | -631 |
| Last 30 days | +10K +0.7% | -5129 -0.4% | -84 -0.0% | +5K |
| Last 90 days | +52K +3.7% | -13638 -1.2% | +586 +0.1% | +39K |
| Last 365 days | +52K +3.7% | -13638 -1.2% | +586 +0.1% | +39K |
Daily follower snapshots from CreatorDB's longitudinal index.
Harrisonwebb97 is a creator with a presence on YouTube (1,400,000 followers), Instagram (1,165,667 followers), TikTok (836,700 followers), based in United Kingdom. Their content sits in the food & cooking space. Their YouTube bio reads: "Hi, I love making videos about cooking and anything food related. Let me know if you cook anything from this channel. For any brand or partnership enquiries Email: harrison@harrisonwebb.co.uk". The full audience and engagement breakdown is below.
Harrisonwebb97 reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in food and related categories, Harrisonwebb97 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Harrisonwebb97's tier (Macro, 3.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Harrison Webb makes videos where he travels to a city — including London, New York, and LA — and personally tests the most hyped, talked-about foods to find out whether they actually live up to the hype. The format typically results in an honest verdict on whether popular spots are worth the queue or the price tag. It has become one of his most recognisable content formats across YouTube and TikTok.
Harrison Webb is categorised as a chef on Instagram and his YouTube bio describes a genuine passion for cooking, with original recipe content sitting alongside his restaurant review videos. His hashtags regularly feature dishes like ragu, short rib, and pasta, suggesting hands-on cooking knowledge rather than purely a food critic role. He blends recipe creation with food travel, which sets him apart from most restaurant-review-only creators.
He does both. Alongside his city food-review series, Harrison Webb posts original cooking content — his most-used hashtags include things like ragu, short rib, pasta, and recipe, pointing to proper recipe-led videos. This dual format means his audience gets a mix of home-cook inspiration and real-world food recommendations in the same channel.
London food guides are a core part of Harrison Webb's content, and his Instagram bio explicitly positions him as a go-to source for where to eat in London. He covers budget-friendly options — including a series on the best food the city has to offer under £15 — as well as calling out spots he considers overrated. His UK audience and his large US following both engage heavily with this London-focused content.
In his London overrated food video, Harrison Webb visits hyped restaurants and food destinations to give an unfiltered verdict on whether they justify their reputation. His take tends to be direct and opinion-led rather than diplomatically balanced, which is a big part of why the format resonates with viewers. The London version sits alongside similar videos he has made in New York and LA.
Yes — Harrison Webb has made multiple New York-focused videos, including one testing the city's most overrated food and another dedicated to eating at New York's smallest restaurant. Travelling to major food cities beyond London is a recurring pattern in his content, reflecting a food-travel angle that broadens his appeal beyond a UK-only audience. Nearly half of his viewers are based in the United States, which likely shapes his decision to cover American cities.
Harrison Webb made a video specifically targeting LA's worst restaurants, applying the same critical review format he uses for London and New York to the Los Angeles food scene. His willingness to name and review poorly-rated spots — rather than sticking to best-of lists — is part of what drives engagement on his videos. It fits his broader pattern of honest, sometimes contrarian food criticism.
Harrison Webb produced a video hunting for the best food London has to offer at a strict budget of under £15, making it useful for viewers who want quality meals without high-end prices. Budget food content is a recurring signal in his work, sitting alongside his higher-end restaurant reviews. This format tends to attract strong engagement because it answers a very practical question viewers are already searching.
Across YouTube, Instagram, and TikTok combined, Harrison Webb has built an audience of over 3 million followers, placing him firmly in the Macro tier of food and cooking creators. YouTube is his largest individual platform with over a million subscribers, followed closely by Instagram and then TikTok. His engagement rate runs well above the category median, particularly on TikTok.
Harrison Webb is based in the United Kingdom, and London serves as the home base for much of his food content — it features most prominently in his restaurant guides and budget food series. His Instagram bio calls out London food recommendations directly, reinforcing the city as central to his creator identity. Despite being UK-based, his largest audience segment is actually in the United States, reflecting the global appeal of his food-travel format.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@harrisonwebb97 · YouTube
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