Harperzilmer is a creator with a presence on YouTube (3,220,000 followers), Instagram (1,365,523 followers), TikTok (9,600,000 followers).
Total Followers +1.0%
14.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.2M followers · 23% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $16K–$38K / IG post
MilkPEP and agency GALE launched milkXP, a free YouTube series pairing top creators with real educators. Zilmer starred in the premiere episode alongside educator Dr. Gregory Barton, teaching how to make a milk ad to illustrate financial literacy and focus for teens.
After stepping back from social media in October 2025 for mental health treatment, Zilmer publicly announced her return and revealed an upcoming Nickelodeon project. She was set to leave treatment on December 19 and shared candid details about her experience with fans.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.3% | +2K +0.2% | +0 +0.0% | +12K |
| Last 30 days | +41K +1.3% | +0 +0.0% | +101K +1.1% | +141K |
| Last 90 days | +157K +4.9% | +0 +0.0% | +418K +4.3% | +575K |
| Last 365 days | +157K +4.9% | +0 +0.0% | +418K +4.3% | +575K |
Daily follower snapshots from CreatorDB's longitudinal index.
Harperzilmer is a creator with a presence on YouTube (3,220,000 followers), Instagram (1,365,523 followers), TikTok (9,600,000 followers). Their content sits in the beauty & lifestyle space. Their YouTube bio reads: "For business inquiries: teamharperzilmer@wmeagency.com". The full audience and engagement breakdown is below.
Harperzilmer reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beverage / Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Milk XP. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beverage / Gaming and related categories, Harperzilmer offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Harperzilmer's tier (Mega, 14.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Harper Zilmer posted about a fall that dropped her roughly 12 feet and injured her neck, turning the alarming moment into one of her most-talked-about videos. The caption — "Yes I fell 12 feet to my neck" — played directly into her signature chaotic, nothing-is-off-limits content style that keeps her audience coming back.
Milk XP appears to be a content channel or brand that Harper Zilmer is closely affiliated with — her TikTok bio links directly to the @milkxpofficial YouTube channel, and she uses the hashtags #milkxp and #milkpartner regularly in her posts. Whether she co-owns it or holds a formal partner role, the connection is an ongoing creative relationship rather than a single sponsored post.
Harper Zilmer promoted the Last Laugh podcast to her audience when it launched, directing followers to the @lastlaughofficial account. She also uses #lolpodcast as a recurring hashtag, suggesting she's either a co-host, frequent guest, or closely tied to the people behind it.
Couple content is one of Harper Zilmer's established YouTube formats — her channel is classified under a couple-and-people-blogs niche, and she regularly uses the #twinning hashtag to signal coordinated or paired videos. That relationship-driven storyline runs alongside her solo beauty and lifestyle content.
Harper Zilmer covers the full beauty routine — makeup, hair, nails, and get-ready-with-me (GRWM) videos — mixed in with Walmart finds hauls and everyday lifestyle moments. The tone stays casual and relatable rather than high-production, which fits her broader people-and-blogs identity.
Chaotic is a label Harper Zilmer leans into deliberately — she tags it herself and posts content like a 12-foot fall or unscripted reaction clips that feel genuinely off-the-cuff. That unpredictable energy is a big part of why her engagement runs well above the category average on every platform she's active on.
Yes — Walmart finds is a recurring format for Harper Zilmer, consistently tagged as #walmartfinds. It fits naturally alongside her beauty and lifestyle content by mixing affordable product picks with the relatable, low-barrier style she's known for.
Harper Zilmer is represented by WME (William Morris Endeavor), one of the largest and most established talent agencies in the entertainment industry. Business inquiries are routed through a dedicated team email at the WME agency domain, meaning her partnerships are handled at a major-agency level.
TikTok is by far Harper Zilmer's largest platform, with well over 9 million followers compared to over 3 million on YouTube. TikTok is also where she uploads most frequently and where the bulk of her viral moments surface first.
The United States makes up the largest share of Harper Zilmer's audience, followed by significant fan bases in India, Brazil, the UK, and Mexico. That global spread — despite primarily English-language content — reflects how her beauty and lifestyle formats travel well across cultures.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@harperzilmer · YouTube
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